First, clear the purpose of network marketing promotion copy, and consolidate the content of the copy:
1. The purpose of network promotion is to convey business opportunity information to the market and reach cooperation, so we should focus on this purpose.
2. Enhance the brand image and publicize the company (product/brand). Articles depicting corporate reputation (such as social activities, awards, praise), cleverly promoting product sales strategies into articles;
3. Consolidate the content of the copy. For example, it is a very common expression. It will be more convincing to express your views and positions with industry cases!
Second, the positioning of online marketing promotion copy should be accurate:
1, the unique positioning of products, online and offline marketing principles are the same, user-centered, copywriting editors should be able to meet marketing strategies and have a clear positioning;
2. Describe the value of the product, so that customers can feel that it is worth the money, and it is worth the money, and there are gains and gains, so as to really impress customers and improve the conversion rate.
Third, the title, illustrations and typesetting of the online marketing promotion copy:
1, we emphasize that the theme is clear, away from the title party, concise and to the point, with consistent characteristics, which conforms to the law of the spread of Internet culture and the grabbing of people by browsers.
2. The content is just like the college entrance examination composition, and it is narrated around the theme. The online marketing copy is beautifully illustrated, reasonably typeset and very eye-catching.
There is a long way to go, Xiu Yuan. Network promotion is an increasingly accumulated and long process. We have to show the spirit of Hemingway's old man in order to gain something. Bian Xiao believes that you can write an attractive promotion copy, come on! You can also learn more platform methods, and their methods are very good, so you can refer to them.