Jeff Candleford was born and raised in Richmond, Kentucky, USA. His father was a foreign immigrant, and soon after he moved to the United States, it was convenient for an old girl from a Sicilian family to get married. Candleford's father did everything, such as selling ice cream, wine and real estate business. Later, he bought a small shop. Candler often proudly said, "My father is a hardworking and capable person. He often tells me,' In America, you can do anything you want, but it's the best thing for you in the world. "I will never forget these words of my father." When Candleford was very young, his mother took him to mass every day. When Candleford/Kloc-was 0/2 years old, her mother died of cancer. She was only 39 years old. After his mother died, Candler was sent to the Kentucky Military Research Institute, where he often cried himself to sleep. In the last two years of Candleford Middle School, his father suffered from a serious heart attack. Soon my father died, too Candle Town's uncle was appointed as the guardian and property manager, and Candle Town's sister and two younger brothers were sent to relatives' homes in other States to be raised, this time until Candle Town was 26 years old. Because Candleford's father left no last words when he died, Candleford's uncle occupied all the property except his four children. Although the court stipulated the education expenses for four children, his uncle refused to carry them out. After losing his parents, Candler fell into unbearable pain, and he was extremely lonely. In his memory, his parents are very kind and hardworking. Once, he talked about his parents to one of his friends. He said, "Although parents work long hours, they always spend some time with us, so that we can feel the warmth of home and the love of our parents." His expression is very sad. At the Kentucky Military Research Institute, Candler Fu devoted all his energy to study and sports, and he was an activist in both the research room and the driving range. He has the desire to surpass others, whether collecting baseball cards, watching movies or striving to be the toughest guy, he wants to be the first. In the third year of high school, Candler Ford was the most famous quarterback, an outstanding baseball player and the first shooter of the school football team. From 65438 to 0954, Candleford entered Vanderbilt University after graduating from high school. Dissatisfied with the university's sports activities, he transferred to Miami University in Ohio, majoring in mathematics. In biology class, a classmate caught Candlefer's special attention. He is the iconic and beautiful Carlo Lorenz. One day, when the teacher needed someone to take off his coat to show his chest in order to draw the special position of the heart, Candler volunteered, because this was Carol sitting in the front row. When the teacher described the electrocardiogram on the blackboard, Candlefer asked Carol to date him at night, but Carol refused. In the next three months, Candler pursued Carlo, but Carlo ignored him. Finally, a friend invited one of Carol's roommates to go with Candleford. As a result, Carol and Candleford both went, and Candleford insisted on paying off the dating expenses for four people. This is his chance to fully show himself, and he has achieved initial success. 1958, graduated from Candleford University. In the summer of the same year, he came to Cincinnati and became a professional baseball player. It was in this year that he married Carol. He hasn't seen another woman since he married Carol.
It is difficult to support the family.
1959 Candleford bid farewell to his baseball team and came to Fort Lauderdau, Florida with Carol. There, he became a math teacher and served as a counselor in his spare time. His monthly income is only $238. 1960, his first child, Mitchell, was born. With a weekly income of only $56, it is really difficult to enrich the meals on the table. When Candler was a student at Miami University, a life insurance company once sold him insurance. Now, the company wants him to sell all kinds of insurance to college students. After basically passing the qualification test, the insurance company hired him and promised to pay him $450 a month, on condition that he must sell ten insurances or get insurance income of 10 million dollars in the next three months. Candler said worriedly, "I'm just a math teacher, not a salesman." His wife comforted him and said, "It won't hurt you. You can still come back to teach. " /kloc-in the summer of 0/960, Candler carefully scrutinized and memorized the 22-page insurance content manual given to him by the life insurance company. He and Carrogis rehearsed every line about insurance day and night, and his marketing career began. Candleford sent Carol back to her parents' home, where she gave birth to a second child. At the same time, Candler Ford rented a small room in the police station for $35 a month, and he decided to work hard for 90 days. Candlefer plans to work 7 days a week and 8 hours a day/kloc-0. He said cheerfully, "I want to create an amazing miracle. I am willing to do everything the company asks me to do without making any corrections. I will never do nothing to save trouble. " If the company manager is right, I will succeed. If I fail because of the manager's mistake, the responsibility is not mine, but the manager's. "At noon on the first day, he successfully made an appointment with seven people. Seven dates made him happy and thought that the sales promotion work was simply naive. However, he soon found that making a deal was much more difficult than he thought. It took him 16 hours to date seven people, but the business failed. To punish his clumsiness, Candler decided to stop eating for one day. That night, he fell asleep tired and hungry. Recalling his life at that time, Candlefer said: Some nights, I endured unbearable homesickness and missed my wife and young children. Worst of all, when I worked hard for seventeen or eighteen hours and returned to that small and lonely house with nothing, I was so sad that I died. Whenever this happens, I will lock myself in the room and kneel on the ground to ask God for blessing. Did I do the right thing? I made too many sacrifices, didn't I? Get up at 5 o'clock every morning, finish mass at 6 o'clock, and start a day's work until 10 midnight. I only eat one meal a day. If my work doesn't progress well one day, I will save this meal. When I was in my twenties, my basic rule of life was to eat one meal a day and continue not to eat if I had nothing to do. Candlefer is patient and can get rid of all kinds of distractions. Thanks to his continuous efforts, he achieved sales of $92,000 in the first week. In 65438+February of the same year, Candlefer signed a six-month agency contract with the insurance company again. At the same time, as a reward for Candlefer, the company paid him 18000 as a reward and bonus. From then on, Candler knew what he should do in this life, and he found a lifelong career. In the first year of promotion in Candleford, he earned $35,000, which is equivalent to his income as a teacher 12 years.
One year is equal to one and a half years.
"I got up earlier than most salesmen in the morning. They get up at 7 o'clock and I get up at 5 o'clock. I will increase the working day to 6 days a week and work every day 10 hours. At the same time, if I work two more hours a day, I will work 24 more hours a week. According to the calculation of 8 hours a day, I will work 3 days more a week, or 50 weeks a year, and I will work 150 days more! Therefore, in addition to hard work, using time and developing time, there is no other way to think about it. Anyone will do this! "
Candle Town not only extended the working hours, but also effectively used the time.
Once, a young man went to Candlefer and asked him to tell him how to double the sales. At that time, the sales of young people were 2.5 million dollars. Candleford asked him to tell the general arrangement of the day first.
The young man said: "I get up at 7 o'clock every morning, have breakfast with my wife and children, then send my children to school and get to the office before 9 o'clock in the morning."
"Stop talking, I already understand. You wasted half your life! You can't sell it to your wife and children at breakfast, and you can't get money to send your children to school. Now, if these are the things you want to do, then don't come to me and don't expect your sales to double. It's in vain. Unfortunately, being with your family actually wastes your precious time in the morning. " Candler said.
Through this conversation, the young man realized what it cost to have breakfast with his wife and children, and the young man did it in Candleford. As a result, at the end of that year, his sales really increased by nearly three times.
How did Candleford do it? He thinks salesmen should have breakfast with potential customers. When he meets a potential customer who wants to have breakfast at 6 am, he will drink a glass of orange juice and talk to him. At 7 o'clock, he had breakfast with another person, maybe a piece of bread. At 8 o'clock in the morning, he had coffee with a potential client.
During working hours, Candler never does anything without a purpose. His daily meals are meaningful: if he eats with someone, he may be a customer or someone who can help.
He makes money; If he eats alone, he may answer the phone again or read information related to his business. Everything he says to people in a day is related to his work, and every material he reads is directly or indirectly related to his business.
Candler can't wait to spend all his time eating and sleeping. He said: I think people spend too much time eating and sleeping. My biggest wish is not to eat or sleep. For me, a meal longer than 15 to 20 minutes is a waste. "
God helps those who help him. 1976, Candle Town's sales reached 10 billion dollars. His influence can be imagined, because in the United States, the amount of insurance promotion is $6.5438+0 million per year, and the condition for joining the "Million Dollar Salesman Club" is that the annual sales are $6.5438+0 million. Candleford's sales greatly exceed the combined annual sales of most insurance companies.
Candler said when talking about his success; The secret of my success is simple. In order to achieve my goal, I can work harder and suffer more than others, but most people are unwilling to do so. "
Candlefer proved with her own personal experience that "time is money" is by no means a cliche for salespeople. He advised all salespeople to cherish time and use it wisely. There are 1440 minutes in a day. The more you cherish time, the greater your promotion results will be.