Zhao Gang: Three brand-new models are being planned, and the layout of 1 10 city outlets will be completed this year.

In the last five months of 20 19, the domestic sales of new energy vehicles continued to decline, and there were even some arguments that it was difficult for the new energy market to turn over again. In an exclusive interview with Haikou New Energy Auto Show, Zhao Gang, vice president of Zero Run Auto, thought that 2020 would be more difficult, but he was still full of confidence: "This is also a good thing. With full competition, he will go to the education market. "

(vice president of zero-running cars? Zhao Gang)

S0 1 has established a brand image, and three brand-new models are being planned.

(Zero operation S0 1)

The S0 1 currently on sale is positioned as a two-door four-seat coupe. The subsidy guidance price is 1 1.99 million yuan-1.599 million yuan. Since the listing of 20 19 10 on October 3rd, S0 1 has delivered more than 1000 vehicles. It can be seen that the operation of S0 1 in the market has been on the right track, but in fact, S0 1, a relatively small car, did not expect it to support the sales burden at first, and was mainly used to establish its own brand.

Therefore, under the compact appearance of S0 1, the zero-run car is equipped with three electric systems, intelligent network connection system, automatic driving system, finger vein unlocking and Leap? ID and other latest black technologies. According to the results of market feedback, Zhao Gang said that the zero-running car has achieved initial results: "Everyone pays attention to the zero-running, and the zero-running has demonstrated its scientific and technological strength through a small coupe."

(Zero operation T03)

Next, Zero Run will lay out a more intimate mini electric car-T03 in the entry market. The new car is built on the T platform, equipped with 55 kW motor, 365,438+0 kWh and 438+0 kWh batteries, with cruising range of 300 km and 400 km respectively, and will be delivered in April this year.

Zhao Gang revealed that T03 is positioned as a city boutique car, which is a fully mobile model: "We have integrated many concepts of Japanese K cars, so the interior space is well done, and then the whole system comes standard with L2 automatic driving system, and many scientific and technological functions are inside."

(zero operation C-more)

In addition, the zero-run car is still developing the model of the C platform. The platform is medium and large, and the wheelbase is close to 2.9 meters. 202 1 will launch an SUV and a car. Although they are all flagship models of zero sports cars, Zhao Gang said that the cost performance still needs to be done: "Zero sports cars will always adhere to our original concept, that is, to be cost-effective, so we see that whether it is S0 1, T03, or even these cars and SUVs on platform C, our overall cost performance will be very good."

Adhere to the direct cooperation mode and complete the layout of 1 10 city outlets within this year.

In terms of channels, zero-running cars adopt the mode of direct cooperation. At present, retail cars have established direct stores in Hangzhou, including Huzhou and Jiaxing below Hangzhou, which are mainly used to find out the process and verify the business. Then in other parts of the country, the regional exclusive city partnership model is adopted.

"We have now opened more than 80 stores and 30 new retail stores in more than 50 cities." Zhao Gang revealed the latest channel layout to us. Next, with the listing of T03, Zero Run will continue to promote the channel layout and complete the construction of 1 10 city outlets in 2020.

In the face of the great terminal pressure, Zhao Gang said that Zero Run hopes that the investment in terminal outlets will be lighter and gradually iterate forward: "The most important thing is to serve customers well, and then ensure the interests of dealers, so that dealers can achieve better profits in a lighter mode. This is our general idea. "

Marketing based on Internet platform, aiming at "early bird users"

Zhao Gang called the users who came into contact with smart electric vehicles earlier as "early bird users", which showed that this group of people accepted the value and highlights created by the products. Therefore, in terms of marketing, in 2020, Zero Run will continue to focus on the Internet platform and translate the value of its products to customers through Internet channels, so that they can understand that its products are not simple scooters. When it is promoted to the public, the zero-running car will be combined with the big data platform to deliver more accurate content to consumers.

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.