Some investigations and studies have pointed out that the most secret weapon for Japanese products to successfully enter the American market is Japanese small gifts. In other words, the Japanese opened the American market with small gifts and played an inestimable role in business communication.
Of course, this sentence may be a bit exaggerated. But the Japanese are the most thoughtful in business. Especially in business communication, small gifts are essential, and according to different people's preferences, they are very exquisitely designed, which can be said to be loved by everyone, and it is easy for people to have a good impression on gifts and people. It is not difficult to imagine that many Europeans and Americans can't put it down when they get such a gift, and they can't help but say, "Great." (Great! )
Small gifts play an important role, and the success of smart Japanese lies in their understanding of foreign businessmen's psychology and their own strategies. First, they know the preferences of foreigners and do what they like to win the favor of others; Secondly, they adopt acceptable gifts, because they know that European and American business laws and regulations are strict, giving big gifts is easy to get burned, and giving small gifts is never suspected of accepting bribes; Third, they are obsessed with their own culture and etiquette.
It can be seen that although the gift is small, the kung fu is home, which makes people admire.
In today's commercial society, "profit" and "ceremony" are linked together, and they are often interrelated. Courtesy before righteousness has become a universal law of business communication. In this respect, the truth is not difficult to understand, but the difficulty lies in the operation: it is not obvious, but it can impress people.
Gift-giving has actually become an art and skill, from time and place to choosing gifts, it is a very laborious thing. Many large companies have special memories in their computers to record the identities, status, hobbies and birthdays of some big companies and key people. On holidays, or any suitable day, there are always routine or special gifts, so as to consolidate and develop one's contacts and establish and improve one's business status.
A good gift will get twice the result with half the effort, and a bad gift will be counterproductive. Gifts are not expensive, but the choice of gifts should be clever, small and few. If you don't pay bribes, generally speaking, you should pay attention to the above characteristics. For example, take the small one as an example: generally, it is better to give gifts that are small in size and large in size and can be carried around. You might as well try the following methods.
(1) Send a painting and calligraphy.
The content of calligraphy and painting is best a portrayal of the other person's life, or an inspiring sentence. A friend of a company boss, with the help of the boss, has a thriving business and rolling financial resources. In order to thank the boss, a friend gave him a famous calligraphy and painting, which read: "unlimited motivation, wisdom wins the world." The handwriting is quite heroic.
This boss likes it very much. He hangs it in front of his desk and can see it every day. Whenever I see this painting, I think of this friend who sent calligraphy and painting.
(2) Send a book
These books must be useful to each other, either to make money for him or to enrich his life.
(3) Send something meaningful.
These things had better be paired, or often used by yourself.
Liu is a master of winning the bid in this industry. Once, he talked with another friend about a cooperative project, which was highly operable, with small risks and great benefits, and many units bid. Liu knows that there should be different ways to win the bid.
One day, he personally invited the project leader to his home for dinner. After a hearty dinner, he invited the person in charge to his bedroom: "I want to give you an important gift today." It has been with me for nine years and is my amulet. Today's small career achievements have a lot to do with it. I bought it in an antique shop with all my property nine years ago. It's called money pig It looks very rich and powerful. It can be seen, treasured and used as a piggy bank. Then, Liu pointed to a pair of golden yellow and antique money pigs on the cabinet and said, "This is a pair, a male and a female, and they have never been separated for nine years. Give you one today and keep one for yourself. When I see this, I will think of you, and when you see that, you will think of me. "
The person in charge of the project was greatly moved at that time. As you can imagine, the final result is that the two of them have forged a profound friendship, and of course Liu won the bid.
In addition, you need to pay attention to the following two points.
(1) Gift quality
The concept of treating the gift itself also varies from person to person. When purchasing gifts within the budget, quite a few people only stick to appearance rather than quality, or just work hard on quantity for the sake of decency. This may have worked in the past, but now it is out of date and doesn't work. Gifts with gorgeous appearance but poor quality make people shake their heads when they open them, and the recipients will not appreciate you at all.
(2) Don't give the same gift to different people.
Someone once told an interesting experience: "I found it when I went to a big client to pay a New Year call. At that time, I saw the other person in charge of purchasing holding a lighter in his hand and said,' Well, I'll throw caution to the wind and buy imported goods. "It's still DuPont's!" I went to the section chief's office next door, and the section chief was also holding a DuPont lighter. How strange! There is almost one person in the whole purchasing department.
"Later, I learned that the people in Company A learned that Company B sent a DuPont lighter to the customer to the person in charge of purchasing. In order to prevent customers from being taken away by company B, he immediately took countermeasures after returning to the company and sent some DuPont lighters to all relevant personnel in the department. The customer's related personnel saw each other holding the same lighter and understood it tacitly, but they were very uncomfortable. The next time I visited my customers (although the interval was not too long), I didn't see those people holding DuPont lighters. "
Please be careful not to give the same thing to several people in the same company when giving gifts. In addition, even if people from different companies often meet, don't give the same gift.
It is human nature for people to be polite, and it is no exception in business communication. The question is whether the gift you sent is to the point, not only to meet the needs of others, but also to meet their preferences, interests and aesthetics. It is not easy to have the right time, the right place and the right people. If you do this, you will be rewarded.