One of the most important factors is the support of enterprise resources, which refers to the collection of various production factors owned, controlled or available by enterprises in the process of providing products or services to the society, and can help realize the business objectives of enterprises.
0 1? Brief introduction of enterprise resources and capabilities
02? Enterprise resource analysis
03 enterprise resource analysis steps
04? Write it at the end
Enterprise resources and capabilities can be regarded as a kind of wealth of enterprises. From the perspective of coverage, enterprise resources can be divided into tangible resources and intangible resources.
Tangible resources refer to visible resources that can be directly measured by money, mainly including material resources, financial resources, organizational resources and technical resources. Such as land, office buildings, factories, workshops, machinery and equipment, as well as formal (information) reporting systems and technical means.
Intangible resources refer to the resources accumulated by enterprises for a long time, which have no physical form and cannot even be accurately measured by money. They usually include brand, goodwill, technology, patent, trademark, enterprise capability, enterprise culture and organizational experience.
As can be seen from the above table, enterprise resources cover almost all the production factors owned by enterprises.
However, it is necessary to distinguish two different concepts: resources and capabilities.
Enterprise resources mainly come from various production factors owned by enterprises, and enterprise ability refers to the explanation from the perspective of solving enterprise problems. Resources can be regarded as relatively static assets, projects, attributes, relationships and existence;
Enterprise competence can be understood as the skills and means of combining and using resources in business activities, as well as the operational level of action-oriented functions.
The core essence of enterprise resource analysis is to identify and evaluate the production factors owned by enterprises, so as to discover the core competitiveness of enterprises.
Through the analysis of enterprise resources, determine the advantages and disadvantages of enterprises, and comprehensively evaluate the strategic capabilities of enterprises.
Enterprise resource analysis includes the following three aspects:
When analyzing enterprise resources, it is necessary to emphasize the intangible resources of enterprises, such as goodwill, trademarks, human resources and so on.
In addition, when analyzing enterprise resources, we should not only analyze resource elements, but also examine whether their configuration and combination are reasonable, so as to determine the gap and utilization potential.
Enterprise resource analysis is to grasp the overall situation of enterprise resources in terms of quantity, quality structure, distribution and combination, form the management structure of enterprises, and is also the material basis of enterprise strength.
Enterprise resource analysis in the specific operation, according to the importance of competitive factors and the degree of enterprise ownership, the competitive factors are comprehensively analyzed, thus revealing the real competitive strength of enterprises.
The following are some tools and methods for enterprise resource analysis:
(a) Assess the current resources of the enterprise.
The purpose of evaluating the resources currently owned by an enterprise is to determine the resources reserves currently owned and available by the enterprise.
(2) Analysis of enterprise resource utilization.
The analysis of enterprise resource utilization is basically carried out through the input-output ratio, which can be quantified by a series of financial indicators.
In addition, horizontal comparison method or vertical comparison method can also be used to analyze the utilization of enterprise resources. That is, compare the resource utilization of this enterprise with the goals set in the enterprise plan, the highest historical level of the enterprise, the average level of the industry in which the enterprise is located, and the situation of competitors to find out the gap.
(C) Enterprise resource elasticity analysis
The adaptability analysis of enterprise resources is to evaluate the adaptability of enterprise resources to environmental changes.
For those enterprises that are in a changeable environment, it is particularly important to do a good job in analyzing the resilience of enterprise resources. Specific analysis should focus on those resources that are particularly sensitive to environmental changes.
(d) resource balance analysis
For the analysis of enterprise resource balance, there are two views as follows:
In order to maintain the stable balance of resources, resource subsidies should be set up in enterprises;
Setting resource allowance will only encourage mistakes and inefficiency, and enterprises should adopt non-stock production mode;
Both views have some truth and applicability, but as far as the specific operation of resource balance analysis is concerned, the following four aspects should be done well:
The purpose of enterprise resource analysis is not to list the quantity, type and quality of enterprise resources. But through analysis and judgment, find out the strength of enterprise resources.
From this, the strategic resources that form the core competitiveness and competitive advantage of enterprises are determined, and continuous investment is made around these resources to strengthen the resource base, increase competitive assets and reduce competitive liabilities.
Identify the internal resources of enterprises, find the core competitiveness of enterprises from the resources they have, and continuously improve the competitive advantage of enterprises based on the core competitiveness.
Of course, in the analysis of enterprise resources, we should do nothing, regard the enterprise as a whole, and solve the whole problem with systematic thinking.
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