What is the function of government public-private relations?

First, information guidance. This is the primary function of government public relations. The essence of government public relations activities is the effective information exchange between the government and the public. The primary function of government's public-private relations activities is to obtain information, which can provide all kinds of necessary information for government management after collection, processing, transmission and storage, thus making the relationship between the government and its management objects more harmonious. Under the condition of market economy, an important aspect of government-led economy is to guide the economy with information. Establishing a good relationship between the government and the public is helpful to the information guidance of the government system. On the one hand, it can promote the input of all kinds of information, overcome bureaucracy and other ills, and provide opportunities for the public to understand the public's requirements and wishes; On the other hand, a good relationship between the government and the people is also conducive to the information output of the government system, providing channels for government agencies to directly publicize and explain some major principles and policies to the masses, so that the public can understand the decision-making procedures, intentions and difficulties of the government system, avoid misunderstandings of one kind or another, and gain their understanding and support. Second, communication and coordination. This is the basic function of government public relations. The communication between the government and the public refers to the process of exchanging ideas and information between the government and the public through various ways and channels. The two-way communication between the government and the public can not only make the public understand the government's principles, policies and measures, but also transform the will of the government into the will of the public; We can also make scientific decisions according to public opinion and formulate policies to create a more favorable environment and conditions for the government. The coordination between the government and the public means that on the basis of communication, the government adjusts and rationalizes the relationship between the government and the public at home and abroad through consultation and adjustment, and maintains the overall balance of the organization and management system, so as to give full play to the overall advantages and ensure the implementation of the plan and the realization of the goals. In the transitional period between the old and new systems, the phenomenon of compartmentalization, quick success and quick success, and multi-head policy is very serious. Due to different jurisdictions, different functions and powers of various departments, differences in understanding, conflicts of local interests, communication barriers, system defects and other reasons. There will inevitably be some contradictions and entanglements between the government and the public at home and abroad. This requires governments at all levels to effectively and timely carry out various public relations activities. Give full play to its communication and coordination function, resolve contradictions, reduce confrontation, eliminate internal friction, deepen understanding, and form a good relationship of communication, coordination and democratic management. Third, image building. This is the core function of government public relations. Government is a special form of organization. Therefore, the government image is also different from the general organizational image. This refers to the public's evaluation of the overall impression formed by the government's comprehensive understanding. It is the product of the subjective consciousness of the static entities of government agencies (such as government facilities, organizations, decrees, policies, regulations, documents, etc.) to the public inside and outside the government. ) and the dynamic words and deeds of government personnel. The image of the government is very important to the survival and development of the government. A good image is an important condition for the government to win public trust and support and give full play to its effectiveness. A government with good image and credibility, its internal and external policies are not only easy to gain the trust and support of domestic people, but also easy to gain the understanding and support of most governments and people in the world. Therefore, a good image and reputation is regarded as the intangible property of the government, which is the basis for improving the efficiency of government management. Fundamentally speaking, a good government image comes from the specific practice of the government, that is, the specific actions and performances of the government in the management process. The relationship between the public and the public is called "the art of shaping the image". The shaping and maintenance of government image must rely on the development of public relations activities. Without the guidance of public relations theory and the application of corresponding scientific means, the so-called image can only remain on the surface, which is difficult to improve and perfect. Therefore, shaping and maintaining the government image has become the core function of government public relations. Fourth, publicity and education. This is the natural function of government public relations. An important means of the relationship between the government and the public is communication, that is, the government's policies, measures and intentions are widely publicized and educated to the society, so that all sectors of society can fully understand the government's policies and measures and get greater support. The contents of publicity and education function: on the one hand, it is to export the information within the government to the society effectively, purposefully and step by step, so as to gain the understanding and support from all walks of life; On the other hand, education guidance. In other words, government workers are often educated to establish the consciousness of "all-staff public relations" so that all their actions consciously safeguard the image and reputation of the government. At the same time, we should make full use of various propaganda tools and media to convey the government's policies, measures and intentions to the public, give correct explanations and full explanations, tell the public what the government is doing, what it is going to do, what people can get, how to support the government's work, make the public understand the government's decisions and measures, approve and support the government's work, and ensure the smooth implementation of government policies and measures. Fifth, suggestions. This is an important function of government public relations. Government decision-making is the key to realize government management objectives. The quality of decision-making directly affects the effectiveness of government work. From the perspective of public relations, giving full play to the advisory role of suggestions is an indispensable condition to ensure the quality of decision-making. On the one hand, the consultation and suggestion function of government public relations is helpful to promote the extensive democratization of government decision-making. Public participation in the discussion of state affairs is the embodiment of their basic rights and their status as masters of the country and society. This requires the government to inform the public of its decision-making intentions, plans and difficulties, and make government affairs "public" to solicit their opinions and suggestions. Then sort out and process all kinds of information from the public to provide opinions and suggestions for decision makers, so as to ensure that the rational opinions of the public and the wisdom of the masses can be widely absorbed in the final decision-making, so that the decision-making can be based on the broadest possible democracy. On the other hand, the function of government public relations consultation and suggestion is helpful to the government's scientific decision-making. Because the data, materials and situations collected through public relations activities are generally real information from all aspects of society, public relations personnel can rely on these information to consult the public and relevant expert groups extensively, and at the same time monitor environmental changes and predict social change trends for government decision-making reference, making it more scientific.