Guiding private transactions means that the creator guides consumers to conduct private transactions in an express or implied way in the process of sharing goods, or there is a risk of guiding private transactions and infringing on the legitimate rights and interests of consumers.
Second, the types of violations that guide private transactions.
Directing violations of private transactions, including but not limited to:
(1) Clearly guide consumers to trade privately.
Refers to publishing content in any direct or indirect way for the purpose of "private sales" or "bypassing platform sales". Including but not limited to: physical store information, non-platform shopping links or third-party platform store or commodity information, bank account number and other payment methods, two-dimensional code and other non-platform logos.
Example of violation: search XX store on XX platform, and click the commodity link in the comment area.
(2) Publish the contact information and the information of the third-party platform that the platform is not connected to.
It refers to the act of publishing the contact information and information of a third-party platform that has nothing to do with the platform, implying to guide consumers to trade privately.
Including but not limited to:
Publish contact information to guide private transactions, such as telephone, mobile phone number, social account and other contact information;
It is suggested to add contact guidance behaviors, such as V-me, reading personalized signature, small homepage, surprise homepage, QR code and other advertising information to guide users to add customer service contact;
Publish third-party platform information that the platform has not accessed, such as third-party platform watermark, platform name logo, store name, website link, etc.
(3) Trading through unofficial channels
It refers to the behavior of the creator to publish and publicize the transaction through unofficial channels. For example, the platform does not support the "cash on delivery" transaction method, and the creator promotes the "cash on delivery" transaction.
(4) The use of private messages is not standardized.
It refers to the creator's vague behavior of guiding users to communicate by private mail (the reasonable reason for using private mail is not clear), suggesting that private mail transactions are guided or there is a risk of guiding private mail transactions, which harms consumers' rights and interests.
Creators should give priority to guiding users to use the flying pigeon customer service system to communicate pre-sales and after-sales issues when bringing goods. If it is necessary to use private letters for communication, it is necessary to explain the reasonable reasons for using private letters, such as consulting cooperation with goods and consulting after-sales problems. If the creator uses vague words to guide consumers to communicate with private messages, it will be judged that the use of private messages is not standardized.
Examples of using private information to manage oral broadcasting:
Your order hasn't arrived yet. Please trust me privately, and I'll rush it for you.
If you want me to help you with the goods here, please send me a private message.
(5) Other acts of guiding private transactions by express or implied means.
Third, common violation scenarios.
Common violations, including but not limited to:
Live scene: dictation, live screen, avatar/nickname/barrage/comment, product selling point/details page information, etc.
Short video scenes: video content (including oral broadcast and subtitles), video cover/topic/comment, shopping cart/video title (hereinafter collectively referred to as title), shopping cart picture, etc.
The creator's signature, avatar, nickname, private message content and other ways to convey information to users.
Fourth, penalties for violations.
If the creator is involved in the above violations, the platform has the right to unilaterally determine the nature of the user's violations and the applicable handling standards, and further punish the user.
Relevant penalties, including but not limited to:
The illegal video is only visible on the personal homepage.
Remove illegal shopping cart
The account commodity sharing function disables the rectification/permanent closure function.
Anchor violation warning prompt
The goods in the live broadcast room are removed from the shelves.
The live broadcast of suspected illegal content was interrupted/banned/permanently banned.
Freeze some or all deposits
Permanently banned account
Investigate legal responsibility according to law
Note: If the user's single violation is serious, which seriously affects the normal operation order of Tik Tok platform, Tik Tok platform has the right to unilaterally determine the nature of the user's violation and the applicable handling standards, and further punish the user.