Jiaduobao Group is a Hong Kong-funded beverage production and sales enterprise. Its products include red cans of "Wang Lao Ji" herbal tea drinks and "Kunlun Mountain Snow Mountain Mineral Water". For a long time, Jiaduobao has always been full of enthusiasm, adhering to the belief of building a world-class brand for China and making China's culture shine, pioneering and innovating, quietly working hard, and writing one legend after another belonging to Jiaduobao people.
1995, jiaduobao group launched the first batch of red canned "Wang Lao Ji" herbal tea, and set up its first production base in Chang 'an Town, Dongguan City, Guangdong Province in 1998. Since 2003, the Group has set up production bases in Beijing, Shaoxing City, Zhejiang Province, Hangzhou City, shishi city City, Fujian Province, Golmud City, Qinghai Province, Wuhan City, Hubei Province and Qingyuan City, Guangdong Province to meet the needs of its products in the national and overseas markets.
Since the establishment of 1995, Jiaduobao Group has regarded product quality as the first lifeline for the sustainable development of the enterprise and insisted on creating the best quality products for every consumer.
Jiaduobao Group takes carrying forward tradition, pursuing Excellence, high-quality management and customer first as its product quality policy. Established a quality management system covering the whole process from product raw material procurement, manufacturing, market circulation, sales to after-sales service. All factories are built according to GMP standards, with reasonable, bright and clean plant layout, and advanced automatic beverage production lines are introduced from Europe and America. In addition, the group also invested a lot of money to buy advanced inspection and testing equipment in today's beverage industry and established a professional quality testing laboratory. Through the analysis and testing of raw materials, semi-finished products and finished products by professional technicians, the whole production process of products is carried out in strict accordance with GMP good operating practices. Before the products leave the factory, it is necessary to use the ultrasonic vacuum inspection system to carry out 100% inspection on the whole box of products, and only after passing the inspection can they enter the market to ensure the product quality of 100%.
Jiaduobao Group always insists on strictly controlling product quality from the source. To this end, the group established the "Wang Lao Ji" herb raw material planting base, and adopted GAP (Good Agricultural Practices) planting standards in all planting bases. The whole process of herbaceous plants from seedling to growth has been well and effectively monitored, and the problems of pesticide residues and heavy metals exceeding the standard in raw materials have been eliminated from the source, providing high-quality raw materials for the production of enterprise products.
Herbal tea has a long history, but its modern large-scale production began more than ten years ago with the launch of the red canned "Wang Lao Ji" herbal tea beverage of Jiaduobao Group. Combined with the actual production situation, Jiaduobao Group spontaneously assumed the responsibility of quality control of herbal tea beverage, a new beverage category, and formulated a high-standard and strict enterprise quality standard "Herbal Tea Beverage", which was carefully implemented in every link of production. This standard has promoted the healthy and benign development of herbal tea industry.
In order to effectively protect the precious water resources of Kunlun Mountain mineral water, Jiaduobao Group has established four-level protection measures in the water source area, from the fourth level to the core level protection, with a total protection area of 1 1. 15 square kilometers. The company introduced advanced testing equipment from Europe, America and Japan, established raw and auxiliary materials testing center, process testing center and finished product testing center, and established a perfect quality assurance system for the whole production process. Every bottle of Kunlun Mountain mineral water has to go through 232 strict standards before leaving the factory. In addition, the company also implements the ISO 14000:2004 environmental management system, strives to achieve harmony and unity with nature, and effectively develops and utilizes valuable water resources without destroying the natural ecological environment.
All efforts and efforts of Jiaduobao Group are based on the concept of ensuring excellent product quality and being responsible to consumers.
The continuous and rigorous work of Jiaduobao Group in quality control has also brought many quality management achievements to it. Since 200 1, the production plants of Jiaduobao Group have successively passed the quality management system certifications such as ISO900 1, GMP (Good Practice), HACCP (Hazard Analysis and Critical Control Point), ISO22000 (Food Safety Management System) and national export food hygiene registration. In addition, Jiaduobao Group conducts internal audit and management review on the quality and safety management system every year, and China Quality Certification Center conducts supervision and audit on ISO900 1 and HACCP every year, so as to continuously improve the suitability, feasibility and effectiveness of the food safety quality management system through strict self-inspection and certification audit.
In 2008, the red jar "Wang Lao Ji" herbal tea beverage of Jiaduobao Group was registered and approved by the US Food and Drug Administration (FDA) for its excellent quality, which successfully entered the American market and was sought after and loved by the American people.
From obscurity to the leading beverage brand in China today. For a long time, Jiaduobao has been trying to learn the essence from China's traditional health culture, to produce products that meet modern health standards for all people who pursue quality of life with the best quality products, to help people have a healthy body and realize a healthy life, to cover the whole country with products with national cultural characteristics, to go global, to build a world-class brand for China, and to make China culture shine. Red canned "Wang Lao Ji" herbal tea beverage
"Wang Lao Ji" herbal tea was founded in Daoguang period of Qing Dynasty and has a history of 100 years. Jiaduobao Group inherited the formula of "Wang Lao Ji" herbal tea, and made bold improvements and innovations to the ancient formula. It uses the first-class herbs as raw materials, combines traditional cooking techniques, extracts the essence of herbs through modern science and technology, carefully concocts, creatively develops a brand-new healthy beverage category "herbal tea beverage", and creates a red jar "Wang Lao Ji" herbal tea beverage.
In recognition of the excellent traditional health culture and excellent quality of "Wang Lao Ji" herbal tea, in 2006, herbal tea with "Wang Lao Ji" as the main family member was approved by the State Council as the first batch of "national intangible cultural heritage"; In the same year, the Ministry of Commerce officially announced the first batch of 434 "Chinese Time-honored Brands", and "Wang Laoji" was among the first batch of "Chinese Time-honored Brands"; In 2007, the red canned "Wang Lao Ji" herbal tea drink won the title of herbal tea drink for banquet in the Great Hall of the People; According to authoritative information released by the National Bureau of Statistics and industrial enterprises in China, from 2007 to 20 10, the sales volume of red canned "Wang Lao Ji" herbal tea beverage led the national canned beverage market for four consecutive years. On October 2011110, Mr Chen Hongdao of jiaduobao group obtained the qualification of representative inheritor of the intangible cultural heritage "herbal tea" project.
Today, the sales network of the red jar "Wang Lao Ji" herbal tea beverage of Jiaduobao Group is all over China and all over the world. On August 20 10, Wang Laoji in Red Pot won the honor of "Global Food Industry Award" at the 15th World Food Science and Technology Conference, which was regarded as the "Oscar" in the food industry, which promoted and affirmed the international influence of China's national beverage brands and China's food culture in the international arena.
Kunlun Mountain Snow Mountain Mineral Water
June 2008 +2008 10, Kunlun Mountain Mineral Water Co., Ltd., a subsidiary of Jiaduobao Group, was officially put into production, producing high-end mineral water in China-"Kunlun Mountain Snow Mountain Mineral Water". The production base is located in the east of Kunlun Mountain Pass, with an altitude of 4,200 meters. It is one of the factories with the highest mineral water output at present.
The water source of "Kunlun Mountain Snow Mountain Mineral Water" is located in Jade Everest, Kunlun Mountain, Qinghai Province, with an altitude of more than 6,000 meters, superior natural environment and snow all year round. After more than 50 years of natural filtration deep underground, the water quality is high-quality and pure.
"Kunlun Mountain Snow Mountain Mineral Water" contains minerals stipulated by national standards, with rich, stable and balanced content. Long-term drinking can supplement minerals, especially trace elements, which is beneficial to human health.
In April of 20 10, "Kunlun Mountain Snow Mountain Mineral Water" was listed in China, and then it gave birth to and led the rapid growth of high-end water market with its perfect quality, becoming the leader and synonym of the highest-end mineral water in China! 20 1 1 In April, the Center for Public Nutrition and Development of the National Development and Reform Commission officially awarded Kunlun Mountain Mineral Water Co., Ltd. the honorary title of "Golden Water Source", and Kunlun Mountain became the first high-end mineral water source certified by the national authority in China.
In February, 2009, Jiaduobao Group 20 10 officially became the senior partner of Guangzhou Asian Games, and the red pot "Wang Lao Ji" herbal tea beverage became the designated non-alcoholic beverage of the Asian Games. "Kunlun Mountain Snow Mountain Mineral Water" has become the official designated drinking water for the Asian Games, the designated drinking water for the China National Tennis Team and the drinking water for banquets in the Great Hall of the People.