First of all, no matter the five major banks, six major banks or more, they all originated in Europe and America, with a history of at least 100 years. The reason why many people in the industry are used to calling it "correspondent bank"; Influenced by Hong Kong business, and when many companies entered the mainland market in the early 1990s, they mainly engaged in and participated in high-end foreign-related residential sales and leasing agents.
First, let's talk about the history of the five major banks. Their business development in the Asia-Pacific region has basically followed the rhythm from Australia-Singapore-China-Hongkong-Mainland since 1950s and 1960s. These international professional real estate consulting companies are mainly commercial real estate (including office buildings, shops, industrial real estate, hotels and so on). ), its customers include all kinds of real estate developers, operators, investment institutions, multinational companies, government agencies and so on.
From the end of 1990s to the beginning of 20th century, the market leaders were dtz and Savills, but their development and share were obviously inferior to those of CB Richard Ellis and Jones Lang LaSalle. Judging from the current business volume, business line width, organizational structure, market share, influence and team size in Greater China, CBRE and JLL can be said to be the best in the industry and the absolute first-line companies. Especially through continuous mergers and acquisitions, it has covered its business lines in relatively specialized fields such as hotels, real estate appraisal and investment management, and won various awards in various industries for many times. As for Colliers, Colliers International and Cushman & Wakefield, I always feel that they have more advantages in the United States. They didn't make full efforts in the China market, or some of them made efforts too late, and missed the best five years in the China real estate consulting service market from 2003 to 2008.