I am in charge of the hospital development speech.
Hello, leaders and colleagues!
Have you ever seen an eagle soaring in the sky? It wrote down yearning and hope in the sky, in the chic and pride of spreading its wings. It is this group of eagles, with the same yearning for flying, that I came to Fuyang Hospital. Since it is an eagle, it fights for the sky; Since I'm a doctor, I'll show Fuyang something wonderful. Ten years ago, when I really set foot on this solid land with excitement and excitement, my heart communicated with Fuyang at zero distance. I have enough passion for flying.
The ambition of the country includes the pride of trying to compete with God and the belief of being a good doctor.
Ten years have passed in a flash. From a naive student, I have experienced spring, summer, autumn and winter, ups and downs, growth and today. Our hospital has experienced changes again and again, and has grown stronger in the storm. For more than ten years, the purpose of "the hospital prospers me and the hospital declines me" has always been remembered in our hearts. For more than ten years, I have interpreted myself, displayed my talents, bloomed my youth and burned my life. Our hard work has not been in vain, and our sweat has not been in vain. At the beginning, there were only dozens of employees in the hospital, surrounded by two-story buildings. Now it has developed into a third-class first-class hospital with nearly 200 employees, six-storey inpatient ward building and 160 beds. Driven by the development of our hospital, what does all this depend on? Rely on our sincere heart and our collective spirit of unity and hard work!
I remember a story when I was a child: Cao Cao gave each son a chopstick and asked his son who could break him. His sons easily broke their chopsticks, and then he took out a pair of chopsticks and asked his sons, who can break it at once? For a long time, no son could break it. At this time, Cao Cao said to his sons: Do you understand? You can break a chopstick easily, but if you stick it together, it won't break easily, just like brothers. If you stick together, it will be difficult for the enemy to defeat you, but if you don't stick together, it will be easily defeated by the enemy, just like a chopstick.
For more than a decade, we have been in the same boat, and for more than a decade, we have been in the same boat. In 2003, a human disaster swept through China. From Guangdong to Beijing, SARS spread rapidly throughout the country. Fuyang, as the source of migrant workers in China, the task of epidemic detection and control is arduous and huge. Our hospital is also shouldering the heavy task of stopping in Fuyang and touring on several major trunk trains. In the face of SARS, everyone will feel "dark". Worry, fear However, in the face of "darkness", not only did no one flinch, but there was a moving scene of taking the initiative to fight. After a short period of "darkness", everyone became more confident, more determined and more United. In the face of this test, everyone took action and contributed their own strength, and * * * got through the difficulties. Angels in white shows the world our selfless and fearless dedication; It shows a kind of rationality, a kind of self-discipline, a kind of unity, a kind of fraternity, a strong sense of social responsibility and dedication. This is our doctor, our doctor spirit!
Although Fuyang hospital is young, it has experienced several storms. In the process of "localization" of the hospital, everyone felt the crisis. In the current economic tide, the railway hospital, which guarantees the harvest through drought and flood, no longer exists, and has successfully realized the transformation. A new "Fuyang Fourth People's Hospital" has made everyone feel refreshed. Facing the new situation and pressure, we are facing new challenges and new opportunities for development. For the development of the hospital, we brainstorm and use our brains; In order to expand the influence and popularity of the hospital and attract more patients, we continue to learn, improve our professional level and improve our service attitude. Although each of us is only a trivial member of the hospital, we are willing to extend a warm hand and contribute our meager strength to the survival and development of the hospital, and always take the development of the hospital as our own responsibility, bearing in mind the purpose of "the hospital depends on me for development and I depend on the hospital for survival". Ordinary work, bitter, tired and persistent. Passion is like a flower, blooming our youthful style; Passion is like fire, which sublimates the value of our lives. The passion is getting stronger and stronger, so we have gained more. Harvest is the sublimation of personality, the tempering of will and the cultivation of sentiment. Sending a knowing look, a smile, an encouragement and a spiritual comfort to patients in pain is the meaning of our life and the whole of our life. The laboratory is a part of the hospital. Perhaps no one can understand the complexity of our laboratory work. Every day, when we put on our white coats and walk into the workshop, we will hear groans of pain, see sad faces and smell specimens of various smells. We have never been slack and bored, keeping in mind our responsibilities, being meticulous and operating strictly.
Check carefully, because we know that every number and symbol we write maintains a person's health, a family's happiness and the reputation and glory of our hospital. I am glad that I am a member of this group. We unite, we progress, we tolerate and we contribute. When our collective conflicts with the interests of the hospital, we can think of the hospital, proceed from the overall situation, put all grievances and unrelenting in our hearts, and bury ourselves in our work. Although our post is ordinary, as ordinary as grass, the grass is small, but it also paved the endless green prairie! Sow the seeds of spring, and there will be the fruits of autumn; Sprinkle sweat, and you will get something.
In recent years, with the increase of patients and the decrease of department staff, our workload is getting bigger and bigger. Every day, outpatients can't go upstairs for examination because of various diseases, and we will go downstairs for examination without complaint, and even provide on-site service. In addition to normal work, we are also responsible for heavy physical examination tasks. No matter how many specimens there are, we guarantee to finish them on the same day. Sometimes we work overtime and stay up late, red-eyed. Everyone is haggard and even tired and wants to cry, but no one has ever complained, let alone reported to the hospital for working overtime once, because we always have the service concept of "all for the patient, all for the patient, all for the patient" in our hearts. It is our greatest comfort to satisfy the patients and win them a smile, not to mention that they are the God of hospital survival and development, and the parents of food and clothing in our lives! On the chessboard of life, I appreciate the style of the car, being frank and straightforward; But I prefer to be a chess piece, work hard towards the goal of inspection, persevere and never look back!
Everyone paddles and sails in the big ship. Although our strength is meager, the development of Fuyang Fourth Hospital depends on these meager strengths. Under the new situation, in the face of new opportunities and challenges, whether the ship of Fuyang Fourth Hospital can go more steadily and further requires the efforts of each of us! Although there will be dangerous beaches and storms in the long journey, the eagle's agility will definitely flap its wings and its fearless eyes will definitely light up the road ahead.
Breathe fresh air, wake up my dream, let's fly together! Ask not for whom the sun rises. The sun rises for each of us. As long as Qi Xin works together, the future of Fuyang Fourth Hospital will be better and more brilliant! Thank you!
Chapter two: I made a speech about the development strategy of the hospital.
Promote development by thinking small and thinking big.
I'm Yan Xue from obstetrics and gynecology. First of all, thank the hospital for giving us a chance to think freely. The topic I'm going to talk about today is promoting development with small ideas.
Before the topic begins, I'd like to introduce the people in the picture to you. This is Lu Dean Saint-Lex from Alexandria Hospital in Singapore Lion City. Why did you put him in front? Because he turned Alexandria Hospital from the worst hospital in Singapore into a benchmark hospital, and it was the most satisfactory hospital for the people of Singapore for six consecutive years. When asked by a reporter about the secret of success, he said: "Patients are the most important people in the hospital. Everything the hospital does should put their health interests and convenience first. This is the most accurate understanding of service quality." This is similar to the concept of "patient-centered" that we advocate. From the patient's point of view, I imagine that the environment of our hospital needs to be improved as follows.
three
First, please imagine the following scenario with me. When you come to a strange hospital with pain, the pain affects your logical judgment of things around you, and your mood is anxious because you are eager to see a doctor. The complicated medical procedures and incomplete instruction (sign) system make you confused, go through many twists and turns, and even go in the wrong direction or get lost.
When you finally find a doctor after many twists and turns, can you still tell the doctor your illness calmly and completely? In the outpatient and emergency department, we often meet patients with a blank face, looking around with a checklist, anxious because they can't find it, and tired of seeing a doctor has become a common phenomenon. From this perspective, our hospital can
5. Set the floor index map in the outpatient hall, next to the corridor, next to the elevator and inside the elevator.
It is very beautiful to install colored light signs on the walls leading to relevant departments, which can not only illuminate at night but also give eye-catching instructions. In order to facilitate the simple identification of elderly patients who are impatient, unwilling to look at topographic maps and signs hanging overhead and have poor eyesight, the guiding route can be marked with eye-catching lines along the ground. The significance of paying attention to logo is to let people reach their destination simply and quickly, so it should be set as simple as possible. From a general point of view, our eyes are the easiest to find brighter things. As shown in the figure, we also use different colors to distinguish them according to different colors to make the labels clearer. It is necessary not only to dredge the lobby, but also to disperse the nursing staff to all floors during the peak period of patients' medical treatment, so as to guide patients in an orderly manner and divert patients. If patients don't know the terrain of each consulting room and can't read the distribution map, they may wander for a long time and can't find the corresponding consulting room. At this time, if he goes to the first floor to ask questions, it will inevitably aggravate the patient's negative emotions. Moreover, during the guidance, you can inspect the floor situation, report and deal with abnormal situations such as sudden discomfort and fighting of different patients in time. Reduce the occurrence of adverse events.
After the patient went to the clinic to communicate with the doctor, the examination sites in our hospital were scattered, and it was difficult for the patient to remember, so it was a waste of time to stumble on the ground. In order to facilitate the examination of newly diagnosed patients, the specific floor can be printed in the conspicuous position of the examination application form in the future. For the current checklist, we can also quickly inform the patient of the specific floor by stamping, such as stamping a chapter next to the laboratory sheet (the third floor of the clinic). It is suggested that consultation telephones of various departments can be hung in the lobby to facilitate patients to get them faster. The first-aid telephone number is set in a conspicuous position, which has won valuable time for nearby residents to call for help.
10 Strengthen the promotion of projects within the department. Each department introduces undergraduate information and publicizes the advanced technology, equipment and treatment projects of undergraduate course. Many departments in our hospital have made leaflets related to new projects and put them in corridors, halls and other places, which few people can reach and have not achieved effective promotion. When placed in the ward, patients can conveniently take it when they are bored during the treatment in the ward, which greatly increases the access of patients, thus enhancing the popularization.
1 1 Patients who come to the office with bills to "settle accounts" are often encountered. After communication and explanation, most patients can accept the explanation, while some patients can't accept our oral explanation. With affection, we
It is difficult to achieve satisfactory results for patients. It is suggested to add a written explanation of pharmaceutical service fees at the back of the daily list to increase patients' trust, so that every patient can understand the charging purpose of this project and better carry out our diagnosis and treatment care.
12 at present, there is a lack of praise notification in our hospital, and rewards and punishments should be clarified. It is suggested that 10 excellent medical staff, outstanding famous old Chinese medicine practitioners and staff of our hospital can be selected every year, and short films can be made for rolling publicity in our hospital. Only in this way can we actively improve everyone's encouragement to the advanced and spur the backward, and form a good working atmosphere in which you chase after me and dare to create the first; It can also form a hospital brand with personal brand benefits and become an invisible business card, thus driving the development of departments and hospitals.
13 In fact, the word "seeing the big from the small" comes from the novel Zhao Ziyue by the famous writer Lao She during the Anti-Japanese War, which means that you can see the big from the small, or see the big from the small, or see the big from the small. Look at each other's behavior from a behavior, and look at the construction of a hospital from a detail. Just like Gai Lou laid a good foundation first, only by strengthening the details of the hospital, everyone should do their job well and do the little things well in their work. Put everything in every link of medical service and think for patients. By strengthening the hospital's medical service management, constantly improving medical technology, not letting "patient-centered" become an empty talk, providing convenient, safe and warm humanized services for patients, and creating our unique service advantages, we can enhance our competitive strength and make it stand in the forest of medical competition.
Part III: Speech on New Ideas of Hospital Sustainable Development.
Entering the 2 1 century, the development of hospitals in China is facing a new situation: the era of knowledge economy is coming. With the establishment of medical insurance market and the reform of medical system, the competition faced by hospitals will become more and more fierce. Many hospitals have repositioned themselves and formulated new development strategies. It is of great practical significance to study the sustainable development of hospitals.
Sustainable development strategy is a comprehensive guiding strategy for long-term economic and social development, and improving the core competitiveness of hospitals is the key to sustainable development. Under the current situation, it is an inevitable trend to establish a new hospital management mechanism, innovative mechanism and learning organization, and at the same time establish a modern hospital service model.
1 Challenges faced by hospitals
1. 1 The development of hospitals must adapt to the changes in the economic system. According to the national definition of health, hospitals should not aim at profit. However, the government investment is seriously insufficient, and the medical price seriously deviates from the value. On the one hand, hospitals provide services to the society according to the "welfare price", on the other hand, they pay various fees according to the market price, so the development of hospitals is difficult.
1.2 The development of hospitals must adapt to the reform of medical insurance system. After the implementation of the medical insurance system, the competition between hospitals has further intensified. The competition between hospitals and hospitals and pharmacies for designated medical services will be fierce, and even an irregular competition mechanism of "lose-lose-reduce price" will be introduced; Because patients have to pay certain medical expenses, they put forward higher requirements for medical level, quality, service attitude and price.
1.3 hospital development must adapt to the reform of hospital compensation mechanism. After drugs are accounted and managed separately, the state will gradually reduce the compensation for hospitals from drug income. At present, the compensation mechanism of hospitals in China is not perfect. Deepening reform, tapping potential and developing new economic growth points are important measures for hospitals to increase economic income and ensure the benign operation of hospitals.
1.4 The development of hospital must adapt to the changes of modern medical model. With the changes of disease spectrum, chronic diseases and aging population, the original medical model can no longer meet the needs of society, but due to the influence of heredity, behavior, psychological factors, lifestyle and social environment, people expect the whole medical model, that is, bio-psychological-social medical model. Hospitals should adjust the education, study, technology and scientific research of medical staff in time.
1.5 external environment faced by hospital talent management
1.5. 1 The competition for talents at home and abroad is becoming increasingly fierce. 2 1 century, life science will develop at an alarming rate, and medicine will become one of the top ten majors with the largest demand for talents. After joining the WTO, in accordance with the relevant
Rules, China will allow the establishment of Sino-foreign joint venture hospitals, and the proportion of foreign-owned joint venture hospitals can be as high as 70%. Therefore, with the establishment of joint-venture hospitals, according to the general practice of multinational enterprises, the strategy of talent localization will be implemented, that is to say, the front of foreign medical talents in China has extended from overseas to China, and it is imperative for domestic hospitals and overseas consortia to compete for medical talents in China. In fact, hospitals are also facing the same fierce competition for talents from China. Open recruitment of academic leaders in hospitals has become a means for some large hospitals to compete for talents, and the conditions provided are becoming more and more abundant. On the one hand, the competition between domestic hospitals for high-level talents is almost fierce; On the other hand, there is a serious shortage of high-level talents in China, which is in short supply.
1.5.2 The talent flow mechanism has gradually taken shape. With the implementation of the personnel agency system, a two-way selection mechanism between talents and units has been formed. Under the planned economy, the mode of relying on file card holders is out of date, and many cities have also formulated the system of free entry with bachelor degree or above. Therefore, the model of relying on account holders no longer exists. According to China's current personnel agency system, both parties' contracts are renewed 1 time every three years, and they are faced with two-way choices before each renewal. This means that anyone can change from a "contractor" to a "free man" at any time and master the right to choose to stay or stay. Judging from the country's policy orientation, the country encourages the marketization of talent allocation, which means that the policy environment for talent flow is already in place.
1.5.3 The disparity in salary and benefits is well known. At present, the salary and welfare system of hospitals in China is formed under the planned economy system. From the perspective of salary structure and total amount, compared with foreign countries, the difference between high-level talents is more than 15 times; Compared with domestic and foreign-funded hospitals, the difference between high-level talents is more than five times. Before the 20th century, compared with non-state-owned units, state-owned hospitals had advantages in housing, pension and medical care. At present, these advantages have been gradually weakened, and the advantages of talent competition obviously no longer exist.
2 knowledge-based economy-oriented hospital sustainable development planning strategy
Entering the 2 1 century, we have ushered in the era of knowledge economy. Improving the core competitiveness of hospitals is an inevitable choice for the sustainable development of hospitals, and the essence of core competitiveness should be "knowledge and skills". Its characteristics are unique, excellent and rooted in the organization, and its competitive advantage is sustainable. Although the core competitiveness will not be gradually consumed like tangible assets, if the organization does not pay attention to renewal and development, with the passage of time, competitors will continue to progress and surpass, and the advantages of the organization will also be lost. In order to maintain and expand the leading position of core competitiveness and gain lasting competitive advantage, we must grasp the development trend of the future market.
2. 1 Implementing the strategy of strengthening the hospital through science and education, increasing the cost of education input, and striving to improve the core competitiveness of hospitals Looking back on the course of modern economic development, the power of science and technology has almost always played a decisive role. In the era of knowledge economy, the focus of competition will undoubtedly be more focused on science and technology and education. You can take it out to continue your studies and talk about it in the hospital.
Exchange evaluation and form a good learning atmosphere. Improve the understanding and mastery of the knowledge system of disease diagnosis, treatment and prevention. It is necessary to strengthen the training of talents. Talent is the key to technological innovation. The cultivation of talents is a systematic project, and it is necessary to select professional and technical personnel who are motivated, enterprising, academically accomplished and thoughtful in management as the backbone of the hospital. Attracting high-level technical talents to work in hospitals with preferential treatment can be short-term or long-term. Improving internal conditions, adapting to external environment, having the sense of crisis and urgency of talent competition and improving the level of talent management are the top priorities of hospital strategic management.
2.2 A scientific and reasonable organizational structure and an efficient and orderly management system are the prerequisites for the core competitiveness of hospitals. Why are there some short-lived enterprises in the economic tide of China's reform and opening up? For example, Zhu San oral liquid was all the rage at that time. Why is it no longer brilliant? Explain that it has no core competitiveness. The core of core competitiveness is knowledge, and the key to success or failure is system. There are many factors for the success of hospitals, but the success of sustainable development depends on the success of the system. When it comes to management system, people often associate it with supervision and control, which is a narrow management system. Generalized management system can be divided into two aspects: incentive system and monitoring system. To enhance the core competitiveness of hospitals, we must not only improve the monitoring management system, but also integrate the incentive system. The biggest reform breakthrough since China's reform and opening up is the incentive system. The incentive mechanism of hospital management needs to be further deepened. 2.3 The key to building a learning hospital, strengthening technological innovation, enhancing core competitiveness and realizing sustainable development is to enhance the core competitiveness of the hospital. With the rapid development of medical science, continuous innovation is the basis of maintaining the core competitiveness of hospitals, and innovative subject leaders and learning teams are the strength to maintain the core competitiveness of hospitals. Whether it is the challenge brought by the change of disease spectrum to medicine or the problem of insufficient compensation mechanism in medical reform, it can only be solved in development. Technological innovation can become a new economic growth point in the medical industry and meet the needs of hospital development and people's health. It is very important to establish hospitals and learning organizations with innovation as the core competitive advantage.
To create a good hospital learning environment and learning-oriented hospital, we must strive to establish an environment conducive to organizational learning, including hardware construction based on learning network and learning facilities and software construction based on learning incentive mechanism, so as to provide good conditions for the hospital at three levels: individual learning, team learning and organizational learning, so that employees can have an atmosphere and environment of learning with peace of mind, being good at learning and being willing to learn. Only when learning becomes a culture, goes deep into employees' minds, and exerts a subtle influence on their behavior, can a lasting development strategy be formed.
2.4 Establish a modern hospital service strategy to adapt to the changes in hospital development strategy. The core competitiveness of hospitals is innovation ability, which is mainly manifested in two aspects: technology and service. Facing the intensification of hospital competition and the expansion of hospital development space, the development of hospital technology and service is the most important, and they cannot be neglected. The quality and level of hospital service is the most intuitive embodiment of hospital quality. Hospitals with unsatisfactory services, even if the technical level is good, people still stay away from them. In medical service management, it is more meaningful to pay attention to patients' feelings. Therefore, it is imperative to establish the concept of hospital service development, which is the need to enhance the value of hospital service, better meet the medical needs of the people and realize the sustainable development of hospitals.
Hospital management should change from "medical center" to "patient center". Medical work is not only to "repair" the patient's faulty parts as a whole, but to treat the patient's medical care as an organic whole. Hospital services have also expanded from disease prevention to health protection, and will gradually expand to health promotion, improve quality of life and prolong life. Obviously, establishing medical aesthetic values and strengthening humanistic care of modern medicine are more in line with the laws of sociology and medical development.
The development of hospitals has changed from the tendency of "emphasizing technology over service" to the brand of "emphasizing the integration of technology and service". The transformation of modern medical model is a comprehensive medical model that emphasizes holistic medicine, attaching importance to both human natural attributes and social attributes. This transformation of medical model is fundamentally the inevitable trend and result of medical development, and it is also an important symbol of the modernization development of hospitals in 2 1 century, showing five major trends:
(1) From physiological service to comprehensive service; (2) From extensive service to refined service; (3) Changing from universal service to personalized service; (4) From basic services to special needs services; (5) From professional services to social services.
The hospital is changing from the development stage of electromechanical hospital to the development process of digital hospital. Digital hospital refers to digital medical equipment, digital medical imaging system and digital medical information system. Through the network technology, all clinical medical operations are brought into the digital network, and the paperless and thin operation of clinical medical work is realized. Digital hospitals also have a far-reaching impact on medical services. We can imagine what kind of revolution will happen in such a hospital: all medical treatment can be carried out online, all inspections can be carried out automatically through network terminals, all medical information can be digitally processed, and conventional medical drugs can be operated in e-commerce. We imagine that digital hospital will be the optimization of workflow, information collection, medical service and management mode to a certain extent.
In a word, with the acceleration of economic globalization, the whole social environment has undergone unprecedented changes. The development of hospitals is facing the competition of disciplines, economic benefits, scale benefits, medical characteristics and social benefits. As a modern hospital manager, only by grasping the development opportunity and planning the future can we integrate into the track of reform, meet the arrival of service economy and make the hospital step into the benign track of sustainable development.