Media release: Publishing news articles through news media can let more people know about the news, such as newspapers, magazines, television and radio. If the company wants to publish press releases to a wider audience, it can choose mass media, and if it wants to publish in a specific field, it can choose industry media.
Company news website: The company can publish news articles on its own official website to let people who pay attention to the company know the latest development of the company. This is very helpful to improve the traffic and brand exposure of the company website.
Social media: Social media is a very effective propaganda tool, such as Weibo, WeChat official account, Facebook and Twitter, which can let more people know the news. The advantage of social media is that it can spread information quickly and increase the exposure of brands and products on social media.
News aggregation website: The news aggregation website is a platform for aggregating all kinds of news, such as Baidu News, Today's Headlines and Netease News. , can let more people know the news. These platforms have a large number of visits, which can make the company's news seen by more people in a short time.
Industry websites: Industry websites are portals of specific industries, such as car home and SouFun, which can let more people know the news of specific industries. If a company wants to promote its products or services in a specific industry, it can choose to publish a press release on the industry website.
The above are some common news release channels, and companies can choose the appropriate channels according to their own needs.