The Confucian forest originated from normal schools in southern Anhui and has a profound humanistic background. In its development, it has continuously absorbed thousands of years of Confucian context and hundreds of years of Huizhou merchants' essence, sublimated in its inheritance, and condensed the enterprise spirit of "unity, enterprising, pragmatic and innovative". Scholars care about and earnestly fulfill their lofty social responsibilities. Confucian scholars take it as their responsibility to serve education and repay society, and have carried out many activities of donating books to help students and subsidizing poor college students. Anhui Normal University, Jiangxi University of Finance and Economics and other universities set up scholar scholarships to help poor college students with excellent academic performance. Scholars also plan to set up "Scholarship" model schools in 60 universities across the country, so that the seeds of scholars' love can be planted in the hearts of more needy students.
On the road of development, scholars have been exploring the organic combination of the world's most advanced enterprise management concepts and China's traditional culture, absorbing the essence of Confucianism and Huizhou merchants' culture, with the vision of establishing a large-scale group company led by book publishing, distribution, import and export, culture and education industries, and making unremitting efforts to make scholars a first-class brand in the industry.