The colored rubber bulb sleeve turns an ordinary bulb into a variety of colored bulbs. Generally speaking, the price of colored bulbs or fluorescent tubes is 2 ~ 3 times that of ordinary incandescent lamps or fluorescent tubes, while the price of colored rubber bulb covers is only one fifth of that of ordinary bulbs. Therefore, colored rubber lamp sets are very popular in the market.
Mr Lovel is also a pioneer entrepreneur. He thinks that as the most populous country in the world, China, which is implementing the policy of reform and opening up, may be the most ideal market for his colored rubber light bulbs. He entrusted a consulting company with a good business relationship with China to assist him in the market analysis of colored rubber light bulbs in China. After many discussions with the staff of the information department of the consulting company, Mr. Rover decided to study four related issues. First, the market potential of colored rubber bulbs in China; Secondly, the requirements of China market on the specifications, price and quantity of colored rubber light bulbs; Third, the situation of civil lighting manufacturers in China; Fourth, the best way to enter the China market.
Preliminary market analysis shows that China is a big producer of civil lighting lamps. Almost every province and city in China has bulb factories or lamp factories of different sizes. These factories produce all kinds of general and special lighting lamps with different series, different specifications, different powers and different voltages. Their products include all kinds of incandescent bulbs, fluorescent tubes, colored bulbs and tubes, automobile bulbs, high-pressure mercury lamps, halogen bulbs, neon lights and so on. China's lamps are not only self-sufficient, but also exported to Southeast Asia and other places. The preliminary market analysis also shows that the price of lamps in China market is very low, which is less than one fifth of that in Europe, whether compared with similar products in Europe or compared with the income of ordinary families in China. Of course, Mr Rover's colored rubber bulb sleeve is undoubtedly a unique product in China market. If Mr. Rover's colored rubber bulb sleeve is very popular in China market, even if only 0. 1% of China lamp users use it, it will bring considerable profits to Mr. Luo's company.
The preliminary market analysis results greatly encouraged Mr. Rover and the consulting company. They are very optimistic about the market prospect of colored light bulbs in China, and decided to conduct further market research. From the directory of industrial and commercial enterprises in China, they got the mailing addresses of almost all China lamp manufacturers, and met with the trade official of the local Consulate General of China, asking him to introduce the production and operation of the lamp industry. Finally, they decided to choose 50 manufacturers of lamps in China, and contacted them through mallshot to find out the reaction of enterprises in China to colored rubber bulb sleeves.
The consulting company quickly prepared a business letter, introducing a manufacturer's desire to seek a business partner in China. In the letter, the purpose and performance of the colored rubber bulb sleeve are explained in detail, and the cooperation intention of China enterprises is inquired. The letter also asked China enterprises interested in cooperation to provide the number of their employees, so as to make their own assessment of the potential of colored rubber bulbs in the China market. This letter was sent to the selected China lamp manufacturer in Chinese and English. In addition, the consulting company also made telephone contact with a large company in Shenzhen Special Economic Zone, and received a telex reply from this company, and the response was affirmative.
Two months later, the consulting company received replies from eight China lamp manufacturers. These eight factories are several large manufacturers of lamps in China. They are all interested in cooperating with Mr. Rover, and sent back a lot of information as required to introduce their respective enterprises. There are two provincial lighting factories that are particularly enthusiastic. However, China is not interested in cooperative modes such as distribution or franchise production, and hopes that Mr. Rover can directly invest or establish joint ventures for cooperative production. They also asked the consulting company to send samples of colored rubber bulb sleeves as soon as possible. That's understandable. Because it is difficult to guess what kind of product the colored rubber bulb sleeve is based on the text description. Of course, many domestic manufacturers also want to know the cost and price of colored rubber bulb sets. It seems that things are going well. Of course, Mr. Lovel will not refuse to provide samples, nor will he object to direct investment or joint venture. Dozens of boxes of colored rubber bulb sleeve samples were quickly sent back to China. Together with these samples, a letter was sent to China to further introduce the product nature and price of colored rubber bulb covers. According to Mr Rover's request, the letter also inquired about the possibility of setting up a sales agent in China.
Six months have passed. Three China lamp factories wrote back again. They all euphemistically rejected Mr. Lovel's request to cooperate in the production and operation of colored rubber bulb sleeves. Since then, Mr Rover and the consulting company have never heard of this kind of colored rubber bulb sleeve from China. Mr Lovel and the staff of the consulting company are puzzled. Everything looks fine, but what's wrong with it?