Shi Xiaoyan's entrepreneurial course

Persuade a potbellied customer

Ye Qin Ming, the owner of Jingang Circuit, used to be Shi Xiaoyan's boss and later became her husband. Two people have divorced, and Shi Xiaoyan's fiery personality may be one of the reasons for the divorce.

Shi Xiaoyan praised her husband: "Choosing a husband is like investing. At that time, Mr. Ye was smart, willing, hardworking and diligent. " On any occasion, the husband is called Mr. Ye to show his respect. Her husband, Ye, has successively jumped ship from several big companies and served as the chief representative of IBM China.

However, her husband's position with an annual salary of several hundred thousand dollars did not bring any sense of security to Shi Xiaoyan. 1989, Qin went to work. She no longer wants to be a full-time wife. First, she started as a tour guide. Later, she began to take the initiative to buy and sell houses in Singapore: "At that time, I didn't discuss with my husband. I bought a house in the red light district for the first time, and sold it for S $80,000 for the second time. I found the feeling at once. I think I am suitable for trade. " Shi Xiaoyan, who is looking for a feeling, can't wait to start his career from a high starting point. So she paid $70,000 a year to study interior design in Wellington, Chicago, USA-Shi Xiaoyan took a fancy to the booming furniture industry in China.

Her first furniture business was to provide furniture for more than 200 houses in a villa area. She gave up her studies for this $3 million business. That is, this single business almost wiped out Shi Xiaoyan: the products failed to meet the requirements of customers, and all the money invested was used to pay tuition fees.

Shi Xiaoyan didn't collapse. She went to every customer to discuss the revision. If she can't change it once, she will change it again until the customer is satisfied. At that time, Shi Xiaoyan was pregnant. She shuttles to the construction site with a big belly every day, and treats customers with a hundred times sincerity and a thousand times patience. Finally, everyone was moved by her persistence and couldn't bear to embarrass such a sincere pregnant woman. So, Shi Xiaoyan left his original accumulation and built a furniture factory with her husband, covering an area of more than 50 mu and investing 654.38+500,000 yuan.

Jinling's husband works for a full-time wife.

A failure did not reduce Shi Xiaoyan's courage, but she was more "ignorant". She rented a storefront of 100 square meters in Beijing COFCO Plaza, which has the reputation of "the place where top furniture brands gather". Shi Xiaoyan has achieved good monthly retail sales of 6,543,800 yuan for many times here, but the good times did not last long. Soon, she failed for the second time in Maicheng.

"I'm so competitive, I don't want others to be better than me. I began to imitate other people's products, and others sold 6.5438+0.3 million yuan. I pretended to be a customer and measured it, so I went back and copied it. After I made it, I sold it for 6.5438+0.8 million. As a result, other stores sued me to the customs, industry and commerce, and I had to quit. " Shi Xiaoyan said.

After learning from a painful experience, she rented a dilapidated factory for 4 million yuan and began to build her own furniture kingdom. She insists on going abroad to see furniture exhibitions around the world every month, and also invites senior furniture designers and managers from Taiwan Province Province. "I spend most of my time in the factory, go abroad for exhibitions for half a month, buy things, and learn about the market in the first line on weekends."

Shi Xiaoyan has her tender and fragile moments, and that's when she faces the children. Hearing that the boss's grades fluctuated, she shed tears-even in the most difficult time of the enterprise, she did not shed tears.

Now, Mr. Ye, who has a better education and experience, has quit his job in a foreign company and devoted himself to helping his wife. At that time, the full-time wife and the high-paying husband were completely transposed. Regarding this dramatic change, he said, "When I was in my twenties, people called me Miss Shi, but now people still call me Miss Shi. A woman's youth lies in her confident attitude. Only gossip and boredom will make her old, and this confidence comes from your independent career and self. "