Who controls the rise and fall of e-commerce
-Industry e-commerce has become the mainstream of the new generation of e-commerce. Tang, director of online sales.
In today's online world, there are "portal disputes" represented by Sohu and Sina 1998 in China, and a number of "8848" and "integrated e-commerce" in 1999. They are all "HORIZONTALWEBSITE" platforms, covering different industries and fields and providing comprehensive services for people in different industries. Once upon a time, it was very popular, and the competition for rooms with "click-through rate" and "popularity" was red-faced, which triggered a heated discussion. The offline mode of "big and comprehensive" website was considered to have entered a dead end.
However, with the comprehensive impact of the Internet on the traditional commercial economy, China's e-commerce has also entered the track of rapid growth. Nowadays, more and more entrepreneurs hope to seize the golden historical opportunity of e-commerce and launch BroB's e-commerce action.
So how can we get BtoB on the right track? Where is the solution?
It is very important to provide customers with professional value-added one-stop service. Only by taking the road of specialization and adopting an industry e-commerce model that combines value-added content with commercial platforms. It is the only way for e-commerce. The competition in the field of network economy is, in the final analysis, the competition of business behavior. In this regard, as the world-famous American consultant Malcolm West demonstrated: "I have predicted the trend of e-commerce. From the market point of view, any market is always gradually realized through segmentation. The higher the degree of specialization, the more perfect the market will be. " This is a brand-new network business model after ISP and ICP.
The biggest difference from the past is that industry e-commerce is a deep portal, which is different from the previous comprehensive portal. First of all, the target customers of the service have been locked by the industry, so the advertising fee is the most expensive in online advertising, because the visitors of its website are the most potential customers, besides banner advertisements, it also sells sponsor advertisements, product advertisements and page rental services.
The industry fields suitable for vertical BtoB mode have the following characteristics: (1) The process-related process cost is too high, exceeding 20% of the total cost. (2) Innovation-oriented industries. (3) The supply chain is complex, with various types and many intermediate links. (4) The product structure is complex and the supply varieties are complex. (5) The purchase information is complicated. (6) The pressure of cost expenditure is high.
Commodities with the above characteristics usually adopt the industry BtoB model, which reduces the cost by 5-35% and the time by 80%. At present, the industry procurement network (auto parts, aircraft parts, etc. ), special auction network and consulting professional network (chemical network, pharmaceutical network, textile network, rubber network, etc.). ) is a pioneer in this field.
E-commerce has undoubtedly become the protagonist of the global network economy, and the total revenue of global BtoB e-commerce has reached199.9 billion US dollars. As Song Ling, director of the National Stop Promotion Office, pointed out at the second Zhejiang Investment and Trade Fair held in Ningbo, Zhejiang Province, China will accelerate the development and increase the promotion of BtoB e-commerce, because only by stopping the pace of enterprise construction can the operating efficiency of enterprise information flow, logistics and capital flow be greatly improved.
How traditional enterprises move towards new economy
Internet has promoted social progress, which is the inevitable direction of social development. But how to understand the power of the Internet? Why is the new economy so powerful? We are used to measuring social development by productivity and relations of production. The invention of the steam engine brought about the industrial revolution, and now network technology has brought about a new economic revolution.
Network technology has not only changed the production unit itself, but also changed the structure of the economic system. Graphite and diamond are both internal carbon atoms, which form completely different substances because of their different structures. In the past, the American economy was characterized by material disharmony. This often leads to economic crisis. After the adjustment of the new economic revolution, the American economy also experienced a similar transformation from graphite to diamond.
The appearance of the Internet has led to a fundamental change in the whole economic structure and will also change the structure of human society, and the energy it contains has just begun to be released. Will eventually penetrate into all walks of life!
The meaning of new economy can be said to be a global economy based on information technology, and it can also be said to be a global economy based on knowledge economy with stop technology as the core. The core of the new economy is e-commerce, but new technologies must be combined with traditional industries to achieve great productivity. E-commerce originated in the United States, and its help to enterprises is shown in the following three aspects:
First, save costs and improve efficiency. For enterprises, online banking is an excellent performance.
Second, e-commerce expands the market for traditional enterprises. In the past, the products of small and medium-sized enterprises were difficult to be understood by foreign markets, and e-commerce became the best international trading platform for enterprises. For large enterprises, it has found a market that was forgotten in the industrial age.
Third, find new business opportunities for enterprises. The success of famous American online companies is due to the integration of information technology, financial industry and retail industry.
The realization of e-commerce goes through four steps: the first is information release and exchange; The second step is collaboration, the third step is online transaction, and the fourth step is to realize online payment. E-commerce is divided into online and offline parts. The online part refers to the ability to control the whole process in production, circulation and other links.
As a new force in China's economy in the past 20 years, private enterprises must make the following preparations to seize new opportunities and enhance their comprehensive strength:
The first is knowledge preparation. Knowledge preparation includes concept preparation, working method preparation and learning mentality preparation. Must be in middle school, studying.
The second is resource preparation. This new enterprise has a huge investment. High-tech enterprises not only need to raise funds, but also need the whole human resources and strategic partners to find the best "outside brain companies", such as financial consulting companies, legal consulting companies, management consulting companies, sales training companies, market research companies and so on. High-tech private enterprises need new mechanisms to integrate new resources.
The third is the preparation of industry. It is necessary to mobilize all sectors of the industry to actively adapt and cooperate. We should try our best to make the whole industrial operation close to the best enterprises in the world.
The fourth is financial preparation. The first is to open up the channels of the capital market. Without the channel of capital market, there will be no new economy. There is often no profit and a lot of money in the early stage of e-commerce, because e-commerce needs to be suggested to a certain scale to make a profit.
The fifth is the preparation of famous brands. Establishing a new economic brand of e-commerce is convenient for customers and cooperative enterprises to establish trust in enterprises and accelerate their professional development.
It's just the right time for enterprises to surf the Internet.
With the reorganization of the Nasdaq stock market after the shock, it indicates a new round of integration of the whole industry. The important sign of this process is that the tourism service of enterprise network technology innovation has begun to deepen, thus welcoming a new round of enterprise online craze and one-stop technology tourism service craze. Therefore, starting enterprise online projects at present is not only to deepen the understanding of the development direction of network economy, but also to reposition the relationship between enterprises and network revolution.
As the greatest information technology revolution in human history, the Internet has great vitality. As Bill Gates asserted, "No one will leave the Internet after using it." The development and prosperity of the Internet industry is rooted in the infinite vitality of the Internet itself. As a rising star of China's economy, private enterprises must seize the best opportunity and catch the adjustment train of network economy in time, so as to go up a storey still higher.
At present, the internal and external environment for China enterprises to access the Internet is mature. According to the most analytical statistics, there are 744 18 domain names registered by China enterprises in COM.CN, accounting for 80% of the total 93,472. This data shows that many enterprises have included Internet strategy in the important way of enterprise development, but the comparison between 744 18 and thousands of domestic enterprises is very few. It is predicted that by the end of 2000, the transaction volume of e-commerce in China will reach 800 million yuan and 654.38 billion yuan in 2002. The above data shows that e-commerce has a bright application prospect in China, and will have a great impact on economic development in the near future.
It is worth noting that although many enterprises have been connected to the Internet, most enterprises only set up their homepages and e-mail addresses on the Internet, that is, they did not use network resources or conduct e-commerce activities on the Internet. Some corporate websites have not been updated for a long time and become empty stations in name only. Many enterprises lack professional experience in website design and basically stay in the production stage of "online yellow pages". The expected network function cannot be completed. Many enterprises "follow the trend of surfing the Internet" and then think that everything is normal. They did not fully realize the impact that the network economy will bring to the traditional management mode of enterprises, and did not fully realize that the Internet will become an important tool for enterprise management.
Therefore, the development of enterprise online projects can't just stay at the level of "showing one side of the Internet". Only by closely combining network technology with business processes and commerce can we really play an online role. The deep travel service of this network technology brings obvious benefits to enterprises. Just as the telephone has changed the traditional way of communication, the Internet is undoubtedly changing the traditional business operation mode.
At present, the social and technical environment for enterprises in China to access the Internet is mature. Hangzhou Shixin Company, as a company with three national professional websites, is also committed to the online projects of three major enterprises: chemical industry, medicine and textile. We warmly welcome you to join us!
Kunming Liaison Office of Hangzhou Shixin Company: Tang