self-introduction
Self-introduction is very important. For example, when the phone is connected, you say, "Hello, this is XXX from the sales department." Be sure to warmly express friendly greetings and introduce yourself in the opening remarks, which is the first element of the opening remarks.
2. Introduction of related products
If you meet interested customers, you should give a brief description of the products you sell, which is equivalent to building a bridge to communicate with customers. The second call can't go straight to the point. If you go straight to the subject, it will be abrupt and not conducive to the establishment of a harmonious relationship. So it's best to care about customers first.
3. Introduce the purpose of calling
Next, let me introduce the purpose of calling. When introducing the purpose of calling, it is very important to highlight the benefits of products to customers. In the opening remarks, let the customer really feel where your value is to him.
Extended data:
Telemarketing requires salespeople to have good speaking ability, clear expression ability and certain product knowledge. As a convenient, fast and economical modern communication tool, telephone is becoming more and more popular. At present, the telephone penetration rate in China has reached over 98%.
According to the latest survey, residents' home phone numbers are not only used for general contact with relatives, friends and colleagues, but also for consultation and shopping. 65% residents have used telephone inquiry and consultation services, and 20% residents have used telephone to make appointments and shop. Modern life pursues fast pace and high efficiency, and telemarketing, as a new fashion, is entering thousands of households.
The preparation before telemarketing includes defining the purpose and goal of the call, the questions that must be asked in order to achieve the goal, imagining the questions that customers may mention in advance and making preparations, imagining what may happen at any time during the phone call in advance and making preparations, preparing all kinds of needed materials and making preparations in attitude. The key factors in the opening remarks include self-introduction, description of related people or things, introduction of the purpose of calling, confirmation of the feasibility of the other party's time and the need to turn to inquiry.
Baidu Encyclopedia-Telemarketing (a sales method relying on telephone)