In order to ensure the scientific and orderly progress of things or work, it is often necessary to prepare a specific, detailed and targeted plan in advance. The content of the plan is mostly the work of the superior to the subordinate or the work involving a large area, which is generally issued in the form of "file header". How should the plan be made? The following are three excellent plans (corporate anniversary plans) I collected for you. Welcome to share.
Three excellent plans for planning anniversary activities (enterprise anniversary activities planning scheme) 1 1. Preface:
As far as the wedding etiquette planning agency that leads the trend of the wedding era is concerned, whether its opening activities are novel and unique, that is, "whether it can win the first battle", gives the people of jieshou city a refreshing feeling and eventually becomes an instant hit, which has a vital impact on whether the wedding etiquette planning agency can take the lead in jieshou city and gain a firm foothold.
Jieshou city Huayue Wedding Etiquette Planning Agency is located in the Big Windmill Boutique City in Jiefang Fourth Street, jieshou city, which is located in a prosperous area of the city. Its subordinate Big Windmill Boutique City has certain trend influence in the city, with innate advantages and related high-quality hardware facilities. As long as it starts to operate through appropriate market methods, it will certainly produce good market benefits.
Second, the method and purpose of this activity:
In this activity, we adopted the operation mode of "inspiring popularity, creating a business atmosphere and precipitating business opportunities", taking both sensational scenes and real transactions as the starting point of this activity, using concierge measures, outdoor shows, news propaganda and other ways to stimulate popularity, using related promotional activities (concierge, festivals, luck) to create a business atmosphere, and integrating business opportunities through low-buy, high-send and extended transactions.
Third, the overall structure planning of the opening ceremony:
The company's planning for this event will break the conventional mode of previous celebrations and be held in different venues. Goal 1: break through the limitation of small impact in the opening ceremony area; Goal 2: attract people from all walks of life in jieshou city to the store of wedding etiquette planning agency with a good full moon.
The overall framework of this activity is to make the wedding scene dreamy, novel and festive. Combine the wedding form with the double festive atmosphere of the opening ceremony. Then, it can achieve the purpose of gathering popularity and expanding the popularity of wedding etiquette planning institutions.
Synchronize the wedding show with the interactive game of the live audience to maintain popularity and promote on-site sales. )
Celebration of the opening ceremony of the wedding etiquette planning institution with a beautiful full moon
1, time: 20xx August 16, 17 (the celebration flow arrangement shall be formulated separately according to the specific situation).
2. Location: the square in front of jieshou city Shopping Center on the first day, and the central square of jieshou city Municipal Government on the second day.
3. Arrangements for the opening ceremony: the master of ceremonies for the bride and groom, a publicity flyer, two wedding site supervisors and a service staff.
The master of ceremonies announced the opening of the wedding etiquette planning agency for the full moon, and the wedding began with the drummer playing music (time: three minutes).
The firecrackers exploded, the master of ceremonies announced the start of the wedding reception, and the groom and the wedding car set off.
Blow all the way and knock all the way to the store for a good full moon (equipped with two shop assistants to distribute promotional materials for opening discounts throughout the opening ceremony)
The groom arrives at the bride's place: the groom kneels down to the bride to propose marriage, presents a bunch of flowers and carries the bride into the car. Drummers perform music performances (time 10 minutes, designed to attract the public)
The bride and groom went to see the live performance with all the staff.
The master of ceremonies announced the wedding.
Newcomers enter: (the little angel leads the way and the spotlight works. The best man and bridesmaid threw petals on the road and set off small fireworks for the wedding March. Newcomers exchange tokens (the appearance of the ring is designed) The witness asked the newlyweds if they wanted to kiss each other and have a glass of toast (I really want background music). Newcomers light happy candlesticks (background music); Pour sweet champagne (background music); The bride throws flowers with her back to the unmarried woman (background music).
The emcee explained the significance of this kind of wedding and the service scope of the wedding etiquette planning agency.
The signboard of jieshou city Huayue wedding etiquette planning agency is covered with red cloth. Accompanied by the blessing, the company manager unveiled the red cloth, and the master of ceremonies announced loudly: (background music) jieshou city Huayue wedding etiquette planning agency opened, and the financial resources were rolling in. Firecrackers are ringing.
Show pictures (projectors and screens) of related on-site weddings and accept on-site consultation and orders.
5. Opening Ceremony of Wedding Etiquette Planning Agency with a Full Moon
1, scene layout:
Opening event leaflet
I. Quantity: 5,000 pieces
B, specifications: A4 color page double-sided
C, material: paper
D. Content: (to be determined)
E. Region: rural villages and towns around relevant urban residential areas.
T-shaped background table
I. Quantity: one piece
Specification: 3 meters high and 6 meters wide
C, content: six LED tubes before and after pink ice silk purple drawing, two luminous trees on one side, candlestick on the left, heart-shaped stage of Champagne Tower on the right, and six big cold fireworks.
The front of the arch is pink, then the square pavilion is decorated with red lace, and then the golden carpet signboards are all luminous tubes.
D. Layout: There are 4 stools under the stage table 16 for the invited unmarried guests to sit on the table and put flyers on the table.
Welcome card
Design your own welcome guests.
Take pictures of new people.
C, make a theme show
Professional voice
I. Quantity: one set
B, description: professional (configure professional operation to ensure smooth sound quality)
Venue: one side of the main venue
Professional performance (see point 6 on the next page for specific arrangements)
A, quantity: 4 pairs (depending on the number of wedding dresses)
B description: men and women with good figure, good looks and good temperament show different types of wedding dresses.
C. venue: performance platform of the main venue
2, on-site personnel arrangement:
A, site commander: (responsible for command, deployment, process control, handling emergencies, etc. ).
B deputy commander-in-chief on site: (cooperate with the general commander to be responsible for the command, deployment, process control and disposal of emergencies. ).
C. On-site coordination team: (responsible for on-site power connection management, execution and control of wedding ceremony, process connection of celebration ceremony and benign cooperation between different teams, etc. )
D. Performance team: (Responsible for the whole ceremony, the sound effects are just right, and the coordination and interaction between performance activities and games. )
3 list of required projects and budgets (see attached table).
6. Opening Ceremony of Wedding Etiquette Planning Agency with a Full Moon
According to the planning of this performance, it is decided to organize 4 pairs of men and women with different characteristics to perform this performance. Make it to an active atmosphere:
1, modular group:
The performance team performed in the form of various Chinese and foreign wedding gifts. Number of people: 4 men and 4 women (youthful, fashionable and beautiful)-(major suppliers can be invited to co-sponsor, and the brand name in the event will be orally broadcast by the host)
While showing the wedding dress, the MC can introduce the meaning of the dress, the suitable person and place.
2. Band combination:
Performer: xxx band.
Number of people: 3-4 (keyboard player, guitarist, drummer, lead singer).
Performance content: songs and music suitable for a happy wedding.
There will be a lot of logistics support in the specific operation process of this activity, which will directly affect the success or failure of this activity:
1, activity funding arrangement:
The funds needed for activities should be managed by special personnel. After the plan is determined, it is necessary to ensure sufficient activities and smooth implementation.
2. Security and emergency measures and traffic order on the day of the event:
Equipped with several security guards to conduct comprehensive monitoring of the event site.
3. Electrician:
The main venue is equipped with professional electricians to test and maintain electricity to ensure the normal speech and broadcast of the ceremony.
Seven, opening promotion procedures:
In view of the present situation of wedding etiquette planning institutions in Moon Bay, the following promotion planning schemes were put forward during the opening period:
Activity generation: In order to achieve the above goal of ensuring popularity and sales, we should jump out of the traditional old-fashioned mode of "opening ceremony, xx discount for the whole audience" and exchange part of gross profit for higher sales to ensure hard-won popularity and business spirit. At the same time, higher sales are the guarantee of the confidence of operators and sellers.
1. Promote "on-site order" (the core of this promotion)
Activity form: After the customer places an order on the spot and pays a large deposit (1000 yuan/RMB), the customer can enjoy a 7.5% discount on the total wedding price.
2. Promote "on-site ordering":
Activity form: After the customer places an order on the spot and pays a certain deposit (500 yuan/RMB), the customer can enjoy a 15% discount on the total wedding price.
3. Promotion activities during the opening period
Customers who have not placed an order or placed an order on the spot can enjoy a 10% discount on the total wedding price if they place an order in the store within one month after the opening of this institution.
5. Other interactive knowledge quiz games (specific to be determined and provided separately).
6. The local promotion activities carried out by other suppliers should be coordinated with the whole.
8. Advertising media placement and arrangement for the opening ceremony of the full moon wedding etiquette planning agency in Jieshou City:
On the day of the event, the local TV station was invited to shoot, and after editing, it was broadcast in the prime time of TV station within one month during the opening period.
1. Print advertisements: leaflets, gift bags. ...
2. Electric car body advertisement: (specific to be determined, to be provided separately)
3. Outdoor large-scale street sign advertisement: (the specific location is to be determined, and it will be provided separately)
4. Broadcast advertisement: (details to be determined, to be provided separately)
5. Advertising content: (specific to be determined, to be provided separately)
6. Game content: (to be determined)
Three excellent plans for planning celebration activities (planning scheme for enterprise anniversary activities) II. Activity theme: 12 years of glory, always good faith-the new century 12 anniversary celebration.
2. Activity time: 65438+February 29th (Tuesday)-65438+1October 3rd (Sunday) for 6 days.
Three. Activities:
★, 12 with celebration * * * Happy Full 100, send 20.
In the year of the tiger, the tiger is full of vitality. During the activity, the clothing department store will send 20 store celebration coupons on 100, and then send 20 yuan Huacheng food coupons, and so on. Household appliances, photographic equipment, watches and cosmetics will be given 100, and 10 yuan Store Celebration Voucher will be given, and then 20 yuan Huacheng Food Voucher will be given.
(Express that the goods will not participate in the activity, the membership card will get normal points, and the celebration voucher will be used in the whole building and will be valid during the activity. )
★ Celebration 12 Supermarket is more affordable.
During the event, the supermarket will launch the store promotion, the Year of the Tiger redemption activities, and there will be special sales, store sales, store recommendation and other value-added goods waiting for you. The price will definitely make your heart beat, …
In addition to eggs and rice, supermarkets can shop all over 39 yuan at one time, which can be redeemed with exchange vouchers:
1, 1 upgraded Delta soy sauce Original price: 1 1, 50 yuan/bottle exchange price: 7, 99 yuan/bottle.
2. Original price of white elephant instant noodles:18,00RMB/box; Exchange price: 12, 90 yuan/box.
3.628g carved soap powder Original price: 6. 30 yuan/bag exchange price: 3. 99 yuan/bag.
4.34cm stainless steel basin Original price: 6. Exchange price 80 yuan/unit: 3. 99 yuan/piece.
5. Original price of Shuanghui instant noodle partner: 500 yuan/piece; Redemption price: 3. 40 yuan/piece (2 packs can be exchanged at a time).
★ Celebrate the new century together.
Customers (regardless of age) born on June+10/October 1 day, 65438 can get a birthday cake with the original and photocopy of their ID cards. (Limited quantity while stocks last)
In a word, it's a good idea to offer a reward for "capture"
If you have any good ideas and suggestions on the advertising slogan of our shopping mall, please write it down and submit it to the main service desk on the first floor, and participants will receive a beautiful gift; 500 yuan (store celebration voucher) was awarded for the best creativity and published in the newspaper "New Century Man".
★, Brilliance 12 years, honesty will last forever-thanks for accompanying you all the way/collecting honest opinions.
At that time, the light flowed quietly. When the flowers were blooming, spring was born and summer was long, which meant growth and maturity. Autumn harvest and winter storage were intertwined with simplicity and magnificent brilliance. Ups and downs 12, because you are with me all the way.
The old year is about to pass away, and the new year is coming. On the occasion of the new century 12 birthday, listening to your voice is to serve you better and to thrive in the new century. 65438 20xx February 29th +20xx1October 3rd, the store managers of New Century Shopping Plaza Store and People's Shopping Mall Store personally sat in the classroom to give a "thank you".
Customers who participate in this activity will get a beautiful gift, and customers who put forward constructive opinions or suggestions and adopt them will get a commodity reward worth about 1000 yuan, which will be published in the newspaper New Century People the next month. And employed as a part-time supervisor of Rizhao New Century Commercial Building Co., Ltd..
Three excellent plans for planning anniversary activities (enterprise anniversary activities planning plan) 3 I. Background and significance of the activities.
In the fierce competition of xx supermarket industry, how do we use the full moon to carry out a series of promotional activities, so as to gain a foothold in xx market, expand brand influence and achieve the purpose of promoting sales is the subject to be solved in this promotion.
Second, the name and positioning of the activity
The name of this activity is: "Sweep the full moon in xx at ultra-low price and give back the full moon gift for you to choose from". With the theme of "Happy Morning Market" and "Christmas Eve Market" as the breakthrough point, more than 100 ultra-low explosions and infield promotions are combined to create a warm atmosphere for the full moon celebration, so that consumers can really feel the benefits and convenience of xx.
Three. The process and development of activities
Activity time: 20xx from February 24th to March 5th.
Activity layout:
1, a giant, 26.80m x 5.5m, sitting above the store door.
Put a rainbow bridge in front of the gate. (4 days)
3. 40 active POPs (forming a full moon celebration corridor) are listed.
4. 20,000 copies of DM special issue were posted for the full moon celebration (1 10 was posted as a special price for the celebration).
5. Activity poster: According to the size of the activity poster column.
One of a series of activities: Celebrating the full moon at an ultra-low price from morning till night.
Surprise 1, fresh and happy morning market:
Activity time: 7: 00-9: 00 am from February 24th to March 5th, 20xx.
Activity mode: xx supermarket selects 15-20 ultra-low-priced goods for consumers to choose every morning during the activity. For details and prices, please see the daily special information column at the entrance of xx supermarket.
Surprise 2, fresh and safe night market:
Activity time: 20xx February 24th-March 5th afternoon 18.00-2 1.00.
Activity mode: xx supermarket offers 50% discount on all vegetables every night during the activity period, which gives tangible benefits to xx consumers. Please refer to the internal price information of xx supermarket for details.
The second activity in the series: give back the full moon gift for you to choose from.
Surprise 1, lucky turn prize 100%, level 8 gift for you to choose from.
Activity time: 20xx February 24-February 26.
Activity mode: During the activity, all customers and friends who have been shopping in xx supermarket in 30 yuan can transfer the voucher and receipt to the activity site 1 time; Customers and friends who shop all over 70 yuan can win two prizes; Customers and friends who spend more than 100 yuan on shopping can win 3 prizes, and a single receipt is limited to 3 times. 100% winning,
Detailed rules for prize transfer: under the guidance of supermarket staff, customers can press the button lightly with their hands, and after the turntable rotates, the corresponding prize in the designated area can be obtained when the needle tip of the pointer stops.
Prize setting: * * Divided into 8 grades:
1 District Prize: 6 sets of four-piece cotton sheep (code: 14020474).
Prize in the second district: 5L Fulinmen edible blending oil (code: 05070 139) quantity 10 bottle.
Prize in the third district: 20 packages of 600G Want Want Gift Package (code: 03260110).
Prize in the fourth district: Eight-year-old immortal (glass bottle) (code: 06040 152) Quantity 3
Prize of Zone 5: 40 packages of 650G carved phosphorus-free washing powder (code:11070255).
Prize in Zone 6: 60 bottles of Coca-Cola vanilla flavor 500ML (code: 02010282).
Prize in Zone 7: carved transparent laundry soap 138G (code: 1 1360005) with a quantity of 200 pieces.
Prize in Zone 8: Paper tube (delivered directly by the supplier). The tentative number of prizes is 4000 tubes.
Surprise 2. Shopping has surprises, and there are gifts on the next floor.
Activity time: March 3-March 5, 20xx.
Mode of activity: During the activity, customers who have fully purchased 15 yuan on the second floor can get a beautiful small gift at the supermarket service desk with the shopping receipt of the day (after the supermarket staff confirms that they have purchased the goods on the second floor), 500 copies a day until they are delivered.
Small gift: xxx jewelry: 1299 1460 (purchase price: 1.5 yuan)
Surprise 3: 3000 membership cards are released-affordable and visible.
Activity time: 20xx from February 24th to March 5th.
Activity mode: During the activity, customers who visit xx supermarket and shop in 25 yuan or above can apply for a membership card of xx supermarket (worth 30 yuan) for free, so that you can enjoy the membership price all year round.
Marketing department operation:
1. Provision of outdoor and infield decorative items. (Delivered before February 23rd)
2. 20,000 leaflets were produced. (completed before February 22nd)
3. Production of award-winning props (delivered before February 22nd)
Business operation:
Detailed information of 1, 1 10 project (before February 2 1 year)
Store operation:
1. Please ask the shopping mall to cooperate with the marketing department to complete the renovation of the infield and outfield.
2.20,000 posts will be distributed (65,438+08,000 posts will be distributed by region on February 22nd, and 20xx posts will be kept in the store).
3. Ultra-low-priced goods are displayed and sold in piles every day, with eye-catching POP. Strengthen the awareness of indoor broadcasting.
4. 1 10 The words "special goods" are inserted on the shelf of special goods.
5. Please distribute and register the prizes and gifts for the above activities according to the cashier's receipt. After the activity, it will be unified to financial reimbursement with the promotion plan and registration form.
6. Reward gifts: Please prepare enough gifts in advance. Click on the barcode to order the goods in the logistics.
7. Get 3000 membership cards from the office in advance.
8. When the store is open, please strengthen the security force and maintain the order of on-site activities.
Four. Activity cost estimation:
Outfield decoration cost: about 3000 yuan.
Interior decoration cost: about 1000 yuan.
Promotion cost: about 10000 yuan.
Total cost: about 14000 yuan.
A detailed description of verb (abbreviation for verb) activity:
1. All special offers are limited in quantity until they are sold out.
2. All gifts are non-refundable or discounted.
3. Employees within the company are strictly forbidden to participate in this promotion.
4. Our company has the final right to interpret this activity.
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