What is the fastest and most effective way to develop foreign customers?
The quickest and most effective way to develop foreign customers is a true story: my two friends each have a company, one in Wenzhou and the other in Shenzhen. Two years ago, they each invested in a well-known trading platform, and two years later, they each made a fortune. Business has grown geometrically. Where's the secret? -Enjoy resources * * *. Let me give you a simple example: You are a gold medal member of global sources, and I am a gold medal member of Alibaba. If a member can find 100 pieces of valid information every year, then two people can get 200 pieces when exchanging information. Similarly, A helps B to collect information during the exhibition, and B helps A to collect information during the exhibition. In this way, Party A and Party B helped each other and got a lot of effective information. (Provided, of course, that the two companies are not competitors). In view of my friend's story and my own actual situation (my business is similar to one of my friends, so I gave up forming an alliance with him), I hereby propose to form a cooperation group to realize resource sharing and mutual benefit. Please contact me as soon as possible if you are willing to join (the quota is limited to 50, and duplication is not allowed, which means you must come from different industries and invest in different platforms. ), first come, first served. Let's briefly introduce our situation first: we are a business service company, and we have contacted hundreds of foreign buyers or sellers in various industries. We specialize in cooperation with foreigners and are a formal business service company. At present, it has invested in a well-known foreign platform (gold medal member). And I am the moderator in charge of the electronic and electrical section of a well-known forum community. There are a wide range of foreign customer resources. As we are a service company, we need to update our customer base in time, but the existing customer base may be very helpful to everyone. Ways to enjoy resources: help the other party to inquire about the information of foreign buyers or sellers that the other party needs; Help each other and form a mutual aid alliance. The advantages of this cooperation are enormous. Our aim is to save costs, expand popularity and, most importantly, develop new foreign customers. First, deal with the buyer's online inquiry: distinguish which is the true quotation and which is the false quotation; There should be a fake identification program, otherwise once the business is completed, you will be submerged in the ocean of e-mail. Generally speaking, from the content of the buyer's inquiry, you can judge which is the firm offer and which is the virtual offer. We should focus on those highly targeted emails that can be called inquiries. For worthless inquiries, we should dare to give up decisively. It is naive to think that every inquiry is to buy goods from you. Some inquiries are too vague, perhaps just a means for customers to do market research. If you don't give up vague information, maybe you can only do something to deal with emails every day. Second, we must pay attention to methods and skills when dealing with buyers' inquiries; Familiar with their own products and peer products: quality and price; Be very clear about whether your products, including quality, are suitable for the target market. Try to understand the quality and price level of other domestic peers. How easy it is to get the product information of peers now! You must understand that the inquiry will not be sent to only one foreign customer, but to many suppliers at the same time. Only when the quality and price of your products are better than those of your peers can you finally get the order. Four, the eight-character policy of dealing with mail: simple, credible, appropriate and fast; A. conciseness: the language should be concise, not wordy and meaningless. You know, many foreign businessmen have poor patience, and wasting their time is tantamount to murdering their lives for money. B. Credibility: Simplicity does not mean that you have omitted the most basic etiquette. I believe no one likes impolite answers. When you start to contact the buyer, you should also pay attention to it, and be sure to attach your detailed contact information, including your name, position, company name, telephone number, fax number, email address, website address and company address, so as to give the other party a very formal impression. Some manufacturers often forget things when replying, which is easy to leave a bad impression on people. C. appropriateness: appropriateness is actually the most difficult! This includes not only the first two factors, but also the major. (2) Making full use of the advantages of e-mail transmission can better explain the problem and reduce the cost. (3) Before sending an email, carefully check whether there are spelling or grammar mistakes, and try to reduce the bad impression that may be left to others. (4) The quotation should be carefully considered. Don't leave too much room for price reduction, otherwise it will make the buyer suspicious. Moreover, customers should be subdivided, that is to say, different quotations should be given according to different countries and regions where customers are located. For example, most customers in Europe and America have different requirements for product grades from those in South America and the Middle East. If you quote European and American prices to customers in South America and the Middle East, you will probably scare them away. D. Quick: Buyers always want to get a reply as soon as possible, especially when the Internet participates in international trade. Many foreign buyers prefer to use this method. They use this method more because of its low cost and high efficiency. If you reply to the customer's inquiry too late, you will not only lose business opportunities, but also make the other party doubt your efficiency and ability. Even if you can't reply immediately, you should give a clear answer after internal consultation. Don't blindly promise, it often backfires. The story of me and an American customer. Track customers who send you inquiries; This is very important! ! ! Many people often feel that there is too much information on the internet, too little transaction, or no transaction, and they lose confidence in the inquiries they receive and ignore them. This is very narrow and stupid. Put yourself in others' shoes. If you were a buyer, would you place an order with an unknown supplier for the first time? What's more, the current market is basically a buyer's market, and buyers can easily obtain numerous suppliers whether through e-commerce or traditional commercial means. So, don't underestimate any inquiries from buyers! There is also: 1. Sending new products to customers regularly often has an effect that cannot be underestimated; 2. Send greetings and holiday cards to customers on holidays. (Customer Holiday)