To let consumers know your brand, remember your brand and recognize your brand, you need to communicate effectively with consumers, in other words, spread the brand.
The goal of brand communication can be divided into three categories: enhancing product image, enhancing brand image and enhancing corporate image. According to different goals, communication strategies need to be adjusted accordingly.
In 20 10, Yajie Hardware planned a number of activities following the marketing strategy of "brand terminal integration", such as designer forum, "Win at the terminal and leapfrog development" Hangzhou wealth creation exchange meeting, Yajie Hardware Annual Meeting and Yajie Hardware Festival, and even planned to promote the cooperation between Yajie Hardware and hardware giant Stanley. In terms of communication and public relations, Yi conspired to write a number of press releases: "Yajie Hardware and International Hardware Giants Strong Alliance" and "Is imported hardware necessarily better than domestic hardware?" "Core technical ability makes domestic hardware industry go to the world market", "fingerprint lock, create a new world of home life" and so on. With the change of news situation, newspapers, magazines and the Internet are used to pave the way for publicity. At the same time, the reshuffle pattern of China's hardware industry has been discussed, which has attracted market attention. With the activities held in major cities across the country, the market share and brand influence of Yajie Hardware have been greatly improved.
20 10 10 year128 October, "Win in the terminal, Leap forward in development" —— A wealth-creating exchange meeting of Yajie Hardware Marketing was held in the Party School of Hangzhou Municipal Committee. The conference invited more than 600 dealer representatives and store managers from all over the country to participate in this exchange meeting, which is the largest brand terminal marketing actual combat conference in China's hardware industry.
On March 26th, 20 1 1, Yajie Hardware held the annual dealer conference of 12, with the theme of "innovation and intensive cultivation, win-win cooperation * * *", highlighting the luxurious design and powerful functions of Yajie J 105 1 fingerprint lock. According to reports, Yajie J 105 1 fingerprint lock is the world's first antique fingerprint lock specially designed for luxury houses. It is the first intelligent fingerprint lock developed by Yajie Hardware since 200 1 and successfully developed in 2005. At present, through technological innovation, the world's top fingerprint identification technology has been successfully combined with traditional mechanical door locks, and the perfect integration of safety and convenience, art and technology has been truly realized. Yajie pioneered the special fingerprint lock for luxury houses, and the renovation and replacement of nannies were "turnkey" with peace of mind, which mobilized the enthusiasm of dealers.