What is enterprise strategic planning?

Question 1: What is enterprise strategic planning? Enterprise strategic planning refers to the process that enterprises formulate and implement strategies according to the external environment and their own conditions and their changes, and adjust and formulate new strategies according to the evaluation and feedback of the implementation process and results. A complete strategic plan must be executable, which includes two basic contents: enterprise development direction and enterprise resource allocation strategy.

Reference: Baidu Encyclopedia

Question 2: What is enterprise strategic planning? Why do you want to do strategic planning? (Shanghai Sanhui Enterprise Management Consulting Company believes that:

Enterprise strategic planning is a long-term planning for enterprise development.

Enterprise strategic planning mainly solves the following problems:

1. The development of enterprises lacks a sense of direction and a clear long-term development goal;

2. The enterprise lacks a continuous long-term plan;

4. Blind understanding and analysis of the market and competitive environment, lack of scientific and rigorous analysis;

5. Enterprises can't find new business growth points, blindly pursue expansion and over-invest, which leads to a heavy burden on enterprise development;

6. The target market of the enterprise is shrinking and the products need to be transformed;

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Question 3: What is the purpose of enterprise strategic planning? I think simply speaking, it is to analyze and concretize the enterprise strategy according to the situation and planned work of each department, and then decompose the enterprise strategy into various departments and employees. Enterprise strategy can be defined as an art and science about how to formulate, implement and evaluate enterprise strategy to ensure that enterprise organizations can effectively achieve their goals with the help of performance management tools. This paper mainly studies the functions and responsibilities of the whole enterprise, the opportunities and risks it faces, and focuses on the comprehensive decision-making problems involving marketing, technology, organization, finance and other functional fields in enterprise management. Enterprise strategic management contributes to enterprise success. But incorrect strategic management sometimes backfires. Therefore, strategic management should follow scientific principles. (1) The principle of adapting to the environment The influence from the environment will greatly affect the business objectives and development direction of the enterprise. The formulation of strategy must attach importance to the interaction between enterprises and their external environment. (2) The whole process management principle strategy is a process, including the formulation, implementation, control and evaluation of the strategy. In this process, all stages support and complement each other, and ignoring any one of them will make the strategic management of enterprises unsuccessful. (3) The principle of overall optimization Strategic management should regard the enterprise as a whole and emphasize overall optimization rather than local optimization. Strategic management does not emphasize the importance of a certain part or department of an enterprise, but coordinates the activities of various units and departments by formulating the purpose and objectives of the enterprise, so as to form a joint force. (IV) The principle of full participation Because strategic management is overall, there is a whole process of formulation, implementation, control and revision. Strategic management is not just a matter for enterprise leaders and strategic management departments. In the whole process of strategic management, all employees of the enterprise will participate. (V) Feedback correction principle Strategic management involves a long time span, generally more than five years. The implementation process of the strategy is usually divided into multiple stages, so the overall strategy is implemented step by step. In the process of strategy implementation, environmental factors may change. At this point, the enterprise can only ensure the adaptability of the strategy through continuous tracking feedback. (6) The strategy of excellence from outside to inside is formulated from outside to inside rather than from inside to outside.

Question 4: What is enterprise strategic planning? Why do you want to do strategic planning? The essence of strategy lies in the middle-choose different business activities or different implementation methods from competitors; "The strategy is to create unique, favorable and well-designed business activities; And establish a mutually symmetrical, interlocking and closely linked chain between various business activities to comprehensively enhance the whole enterprise. " Michael. "The strategy is to make the enterprise's () unique, form and build a unique one." Jack.

Question 5: What is the strategic planning of enterprise informatization? Group enterprises have several subsidiaries. The main functions of group companies are not only the unified operation of investment decision-making and strategic planning, but also the unified management of procurement, sales, inventory and finance. Its goal is to pursue the optimization and coordination of functions and business areas in order to obtain the sustained growth of market share. All subsidiaries focus on product projects, carry out specialized production activities and support the diversified product development strategy of the group company. The enterprise development strategy formulated by the group is to establish intensive financial management with a standard and unified platform, establish a logistics and sales management model with centralized procurement and unified distribution, and establish a strategic decision support system of the group. Enterprise information strategic planning is an important part of enterprise information planning. Information strategic planning (ISP) is to plan and organize the informatization construction according to the business strategy of the enterprise, so as to ensure that the informatization application supports the realization of the enterprise strategy. Information strategic planning should define the vision, mission, goal and strategy of enterprise informatization construction, plan the future framework of enterprise informatization construction, provide a complete blueprint for the implementation of informatization construction, and comprehensively and systematically guide the process of enterprise informatization construction. Information strategic planning (ISP) is to plan and organize the informatization construction according to the business strategy of the enterprise, so as to ensure that the informatization application supports the realization of the enterprise strategy. Information strategic planning is to define the vision, mission, goal and strategy of enterprise informatization construction according to the development goals, strategies and business needs of various departments of the enterprise, plan the future structure of enterprise informatization construction, and provide a complete blueprint and comprehensive system for the implementation of informatization construction. The content of enterprise strategic planning mainly includes: determining the tasks, objectives, strategies, strategic departments and strategic personnel of the enterprise, and on this basis, formulating the overall goal planning of information strategy, the development direction and focus of enterprise informatization, the information application architecture of the enterprise, and organizing the optimal combination of resources, technology, manpower, tasks and human resources needed for information strategic planning. The formulation method of information technology strategic planning can be located in the transformation from enterprise development strategy to information technology strategy. The common methods of information planning strategy include BSP business system planning method, CSF critical success factor method, SST strategic transformation method and so on. The basic idea of BSP method: the information system required to support enterprise goals; Express all management requirements; Provide consistent information to enterprises; It has the essence of adapting to the change of organizational structure. The basic idea of CSF method is to find out the key factors that make the enterprise successful through analysis, and determine the system requirements and plan around these factors. The basic idea of SST method is to regard the whole strategic goal as "information * * *" (mission, goal, strategy, management complexity, environmental constraints, etc. The process of information strategic planning is the process of transforming the strategic objectives of the organization into the strategic objectives of the information system. Due to different business strategies, enterprise scale and management level, different enterprises may adopt different methods or use several methods to formulate information technology strategies at different stages of information construction. However, no matter which method is adopted, it is necessary to start from the business strategy of the enterprise rather than the needs of the information system, avoid falling into the dilemma of blind construction without goals, pay attention to introducing modern management concepts, models and methods, and start from the change of business management rather than the change of technology, which is conducive to making full use of the existing resources of the enterprise to meet the key needs and avoiding the inability of the information system to effectively support the decision-making of the organization. The general information strategy should be constantly adjusted according to the development strategy of enterprises to meet the needs of enterprise development. The objectives, tasks and emphases of information strategy can be changed, but the basic information framework of enterprises and the basic management of information resources cannot be changed, so as to ensure the integrity of information systems and avoid new information islands caused by changes in information strategy. In the management of modern group enterprises, it has become an inevitable trend to realize centralized management mode by using network technology. The centralized management of group enterprises is not only the concentration of data, but also the concentration of management. Group enterprises need to rely on various means of network and information technology. First, they need to realize centralized information processing and timely response. The second is to adjust the management and operation mode of the group to meet the needs of centralized management mode, make full and effective use of the group's enterprise resources and maximize the enterprise value. Making Group Enterprise Information ... >>

Question 6: What are the differences and connections between enterprise planning, enterprise strategy and enterprise planning? What do you mean, respectively? 1, enterprise strategy refers to the direction of the whole enterprise, that is, the prospect or future of the enterprise is based on this direction and goal, which includes the vision, spirit, mission, strategic objectives and core business positioning of the enterprise.

2. Enterprise planning refers to the strategic implementation plan formulated in the direction of the established strategic objectives of the enterprise, and its decomposition and implementation. For example, if the strategic goal of an enterprise is to build 65,438+000 chain stores within five years, it is necessary to plan annual and quarterly goals within the strategic goals of the whole stage and the achievement standards to be achieved. Enterprise planning is a part of the overall strategy of the whole enterprise.

3. The enterprise plan is the daily business plan made by the enterprise management according to the business needs, and it is the specific transactional work of the president and general manager of the enterprise.

Therefore, the strategic planning of an enterprise is to set the direction, and the enterprise plan is to set the scheme and method.

Question 7: What is corporate strategy? One of the most wonderful descriptions of strategy in the classic definition of strategy is the definition given by Chandler, a business historian, in his masterpiece Strategy and Structure (1962): "Strategy can be defined as establishing the fundamental long-term goals of an enterprise and taking necessary action sequences and resource allocation to achieve these goals".

See you later, Henry? Mintzberg made a compound definition of strategy from different levels and sides. He gave a comprehensive "5P" definition of strategy with five words with the initials "P" in English, namely, plan: master plan and basic principles; Strategy: highly operable strategy and plan; Pattern: a * * * is formed in a series of decisions; Location: the choice of location in the competitive pattern; And perspective: a consistent way of thinking.

Porter's "What is Strategy" (1996) is compatible with his early theoretical establishment of strategic positioning and the main arguments of his later view of resource-based enterprises, emphasizing that the essence of strategy lies in being different and providing unique consumer value. And w money? Kim and Lerner? In "Blue Ocean Strategy" (2005), Moboni thinks that strategy includes enterprises' ideas about consumer value, enterprises' profits and people's ideas about organizing activities, and emphasizes the importance of innovation and changing the rules of the game to strategy.

Stratum of strategy in modern diversified enterprises, we often find the phenomenon of hierarchy of strategy: strategy exists at the same time and acts on different management levels. Enterprise strategy can generally be divided into system strategy, company strategy, business strategy and functional strategy.

Generally speaking, on the three levels of competition, enterprise strategy guides and influences business strategy, and business strategy guides and integrates functional strategy.

Company strategy, or the overall business strategy of the company, should answer the following basic questions: What business do we run? What business are we going to run? In essence, the important task of the company's overall business strategy lies in the choice of the business scope of the enterprise, that is, the quantity, type and correlation of the business operated by the enterprise. On this basis, the company's strategy should also pay attention to and manage the allocation of enterprise resources among different businesses, the cultivation of core competitiveness, the relationship between the company's headquarters and business units, and the relationship and communication between enterprises and other enterprises.

The main features of this strategy

Every enterprise has its own strategy, whether managers realize it or not. Strategy, whether explicit or implicit, intentional or natural, is the fundamental medium and means for enterprises to contact and communicate with the environment. The strategy has some common characteristics: goal orientation, long-term effect, resource commitment and conflict interaction.

The long-term effect strategy faces the future, grasps the overall development direction of the enterprise, focuses on the vision and long-term goals of the enterprise, and gives the action sequence and management measures to realize the vision and long-term goals. Because strategy determines the major policies and basic directions, it cannot be a short-term act of waiting for opportunities and improvising, nor can it be constantly changing.

Resource commitment. Strategy is a situation and realm supported by commitment. Strategic decision-making often involves large-scale, irreversible and irreversible resource investment as a commitment to the selected strategic direction. Success means wise investment, while failure means sunk costs. This means that in the strategic decision-making sequence of an enterprise, every step is binding, usually deepening and strengthening in a certain direction.

Conflict interaction. Strategies are mainly used in conflicts and competitions, so they are obviously interactive, and the motives, interests, strengths and behaviors of two or more competitors and their consequences must be considered. In real life, especially in business activities, conflicts and competitions are inevitable due to different interests and scarcity of resources. The interaction of strategies is self-evident.

Basic principles of strategy

The lifeline of uniqueness strategy is its uniqueness. The unique characteristics and qualifications of enterprises that are difficult to be imitated by competitors can help enterprises gain and maintain competitive advantages, which is a reliable basis of strategy. In this sense, the genius of strategy lies in its outstanding characteristics, remarkable personality, outstanding, outstanding. Fighting to the death with competitors (similar species) who adopt the same strategy in homogeneous competition game is actually active suicide.

Legitimacy When enterprises expand their unique boundaries, they should also consider the so-called social legitimacy, which needs to be tolerated and accepted by opponents, the public, the community and the whole society. This legitimacy not only means operating on a certain legal and moral bottom line, but also means that the behavior and methods of enterprises should be reasonable.

Innovation. Innovation in fact, uniqueness and originality >>

Question 8: What is strategic planning? Strategic planning is to formulate an organization's long-term goals and put them into practice. This is a formal process and ceremony. Mainstream enterprise management courses, such as MBA required 12 and EMBA, all regard enterprise strategic planning and implementation as an important module to educate managers.

Enterprise strategic planning mainly has the following purposes:

1, analyze the external environment of the enterprise;

2. Understand the advantages and disadvantages within the enterprise;

3. Help enterprises meet future challenges;

4. Provide clear goals and directions for the enterprise in the future;

5. Let every member of the enterprise understand the objectives of the enterprise;

6. Enterprises with a sound strategic management system have a higher chance of success than those without the system.

Question 9: What is enterprise strategic planning? Enterprise strategic planning refers to the process that enterprises formulate and implement strategies according to the external environment and their own conditions and their changes, and adjust and formulate new strategies according to the evaluation and feedback of the implementation process and results. A complete strategic plan must be executable, which includes two basic contents: enterprise development direction and enterprise resource allocation strategy.