1, customer registration form;
2. Intentional customer status table;
3. Daily business activity report.
Two cards:
1, intended customer management card;
2. Keep the customer management card (individual, company).
Extended data:
distribution chain
1, customer development. In the leadership development stage of the sales process, the most important thing is to establish a good relationship with the leader by understanding his purchasing needs.
2. hospitality. Make a positive first impression. Because customers' views on car buying experience in advance are often negative, polite and professional reception can neutralize customers' negative emotions and set a happy and satisfactory tone for car buying experience.
3. Consultation. The key point is to build customers' confidence in sales staff and dealers. Trust in salespeople makes customers feel relaxed and speak their own needs, which is the most important benefit that salespeople and dealers can gain by building customer trust in the consultation process.
4. Product introduction. The key is to introduce products to customers and build trust.
5. Test drive. This is the best opportunity for customers to get first-hand information about cars. During the trial run, the salesperson should let the customer focus on the car experience and avoid too much conversation. Salespeople should explain customers' needs and purchase motives, and build customers' trust.
6. negotiation. In order to avoid doubt in the negotiation stage, it is very important for the salesperson to make the customer feel that he has all the necessary information and controlled this important step.
7. Make a deal. It is important to let customers take the initiative, give them enough time to make decisions, and at the same time enhance their confidence. Salespeople should be very sensitive to customers' buying signal. A satisfactory agreement between both parties will pave the way for delivery.