Doing a good job summary is helpful for future work. The following is the planning summary and work plan for your reference.
1: planning work summary and work plan. I started my marketing work in xx market from the middle of xx 1. In the past two months, I have kept in mind the tasks assigned to me by the company, and I have been strict with myself, diligent in learning, not afraid of hardship and hard work. With the support and cooperation of leaders and colleagues at all levels, I have made some achievements in my work.
Now I will report the performance of my duties as follows:
I. Performing duties:
1. When I first arrived in the market, in order to enter the work role as soon as possible, I first learned the specific situation of my own market, the sales situation of our products in this market and the current sales situation of competing products in the market through careful market research. Think hard in the face of the current market situation, keep good communication with superior leaders, and learn from leaders and colleagues.
2. correctly handle the relationship with dealers in daily work and always keep in mind? Integrity management, pragmatic marketing, inheritance and innovation, justice and benefit win-win? The company's philosophy, let go? Integrity, emotion, responsibility? Run through the whole work, give full play to wisdom, love and respect their posts, seek truth and be pragmatic, standardize ways and means, and implement? Quality, emotion, benefit? Trinity mode, do a good job of visiting customers regularly, especially those who are loyal to our products, promote products to fully fulfill their commitments to customers and consumers in all channels, establish a good brand image for the company and lay a good foundation for the company's long-term development in this market.
3. At the same time, cooperate with dealers to promote xxx products.
4. Strengthen your study after work, integrate theory with practice, and guide your market work. Don't be eager for quick success and instant benefit, focus on the long term, adhere to the integration of theory with practice, and carry out market work in a down-to-earth manner. As a company's marketing staff, we should not only have the necessary qualities for this position, but also master all aspects of information, keep a keen sense of the development law of things, keep the concept of keeping pace with the times, and combine theoretical knowledge and market rules with product reality, so that our company's products can be invincible in the increasingly fierce competition in the liquor market.
While maintaining and consolidating the existing old markets and customers, we attach great importance to the development and construction of new markets and new customer networks. It is far from enough to sell products in only a few markets, so I must actively go to Guangyuan area to find opportunities, expand the popularity and influence of our company's brands and products in this area, find target customers and try to develop new markets.
Second, abide by the rules and discipline:
1. During my work, I actively study and abide by the company's rules and regulations, and report my work to the competent leader regularly. No absenteeism and other violations of discipline, everything in the market work focuses on the interests of the company, and nothing that harms the interests of the company has been done.
2. At work, most problems can be solved through communication; Be able to actively and timely communicate with superior leaders on major problems encountered in their work; Nothing is good at preaching; There are no major mistakes in the work.
Third, the existing problems:
1. In the work, it is still not professional and standardized when writing and formulating the sales work plan and implementation plan;
2. The work experience is still relatively shallow. When you encounter difficulties and problems at work, you are not calm enough and are prone to panic or impatience.
Four. Understanding of the market and plans for future work;
Someone said:? The market is the worst coach, and the game has already started before warming up. A considerable part of the result of the competition lies in our understanding and subjective initiative. But at the same time, the market is also the best coach, who can teach us skills and development opportunities without training. In fact, the most important thing is whether the market participants' vision is long-term and whether their character can stand the test. ? In my future work, I will continue to standardize my behavior, constantly enrich my professional ability and improve my comprehensive quality. Always remember that I am the image representative of the company in the market, and my every move, words and deeds are directly related to the company's image. Liquor is not only a product, but also a culture. We sell not only a bottle or a liquor in the market, but also the culture carried by our products to the market and consumers.
During this period, we have been honed by the market, and I firmly believe that through our common struggle, we can build a good framework? Fulcrum? Shake the market and build? Potential energy? In order to enlarge the marketing inertia, carry out integrated formation? Fist? Energy, I hope that one day, our brand will become a household name and our products will enter thousands of households.
We do have many difficulties now, but we will never be poor, because we have a foreseeable future!
Verb (abbreviation for verb) Some suggestions are for reference only:
(A) marketing strategy
By constantly expanding and improving the terminal network, the sales volume of products and the reputation of brands and products will be improved. Ensure that products enter more market terminals? Can you buy it? Meanwhile, are you sure? Can you sell it? , in a planned and multi-level way? Customer orientation? Promotion work. Can't we just ensure that there is water in the passage, but do everything possible to create something that can make water flow out? Quit .
(2) product structure
Products are the support of terminal market operation, and should be refined but not miscellaneous. In the future new product design process, we should design and produce targeted products for different consumer groups; Strive to find one or two products with eye-catching packaging personality, large profit margin, strong maneuverability, both interest protection and reputation return after investment, in order to seize the terminal market; According to the needs of different markets and consumers, we can consider producing different quantities of the same product to better meet the needs of market terminal sales. In this way, terminal sales will be more dynamic, the relationship between customers will be closer, the popularity and reputation of products will be continuously improved, and the company's career will be greatly developed.
2. Planning work summary and work plan When gorgeous leaves fall, the context of life can be clearly seen. In the past six months, I have made a magnificent turn from a fledgling college student to formally joining the Bositang family, from an ivory tower-like university campus to a career stage full of unknowns and challenges. The realization of this dream involves too many hardships and difficulties. This is inseparable from the hard work in the past year and the support and help of colleagues and leaders. Growth, harvest and gradual maturity, both work skills and social experience have been significantly improved. I have always believed that the road ahead, whether it is Ma Pingchuan or difficulties and obstacles, will gain valuable experience as long as you walk through it tenaciously. Because of this, I have been groping, summing up and drawing experience in practice, and I believe these experiences will eventually become valuable wealth in my life. The work of these three months is summarized as follows:
The first is to increase the understanding of real estate knowledge: because I am not very proficient in real estate knowledge during school, I am not familiar with the new environment and new things. With the help of company leaders, I quickly learned about the nature of the company and its real estate market. As a member of the planning department, I feel deeply responsible and need to constantly improve my quality and set high standards for myself. On the basis of high quality, to strengthen professional knowledge and skills, real estate knowledge as basic knowledge must be mastered.
Secondly, through market adjustment, we have an overall grasp of Wuxi's real estate market: in the first half of 20XX, under the government's strict real estate control policy, banks kept raising interest rates, the real estate market expectation decreased, and the wait-and-see mood gradually increased. Recently, the government has frequently announced new policies on the housing market, from the tightening of second-hand loans to the change of the exemption period of second-hand housing business tax, and then to the deed tax and the down payment limit for developers to take land. On the surface, it seems possible to curb the rise in house prices, and many people have begun to predict that house prices will inevitably fall in the new year. However, through the contact with customers in sales work and the understanding of Wuxi urban residents' housing demand in junior high school, I think the Xicheng property market will remain firm in the new year. As a real estate developer, grasping the market sometimes determines the accuracy of determining the overall image of the project, and even plays a decisive role.
Thirdly, I have mastered the planning foundation through my usual work and my own study: from my initial ignorance to being able to position the image of a project now, I put forward my own views on the marketing planning in the early stage of the project, and put forward suggestions on the overall style and internal and external packaging of the sales office. I am learning new knowledge and making progress every day.
Although I haven't fully followed up a project in these two months, I usually do some reporting things, but I have learned a lot. From the first time we did the marketing planning in the early stage of Danyang jiepai Project, we were both surprised and pleasantly surprised. At the same time, under great pressure, we all hope to win a beautiful victory. After all, this is the first time to do something related to planning, and we all want to take it seriously and make everyone satisfied. We looked up a lot of materials and checked many cases, and the final plan was recognized by everyone. I've always believed that giving will be rewarded. Qiao Qi, Jingjiang, Wangzhuang project sales offices packaging suggestions, let everyone laugh that I almost became a sales office? Expert? Different projects have different characteristics, so we should be good at summarizing and analyzing them to find their precise points.
Finally, learn the corporate culture of Bositang. If an enterprise is an evergreen tree with lush foliage, it is its corporate culture and the resulting cohesion and integration that provide nutrition for this tree. Those invisible and ubiquitous spirits, like strong tendons, are deeply rooted in the soil, gathering nutrients from all directions, making this big tree sprout green buds and welcome flowers all over the tree.
Bositang employees come from all corners of the country, with different academic qualifications, experiences and ideas. What forces integrate them and support the benign operation of such a huge organization? Or the power of corporate culture. Walking into the company gate, you will see a red corporate culture wall with six big characters in the middle? Team creates value? These six words are the core of the corporate culture of the company.
I believe that everyone in Wuxi Bositang will unconsciously feel a sense of belonging and identity when they see these six words.
My work in the company these two months, although the workload is not very big, but there are not many bright spots, and many jobs are still unsatisfactory. To sum up, the shortcomings mainly include the following points:
1, lack of communication, unable to make full use of resources.
In the process of work, because I am not familiar with other majors, and because of my face, I don't take the initiative to ask other colleagues, which leads to reduced work efficiency or even mistakes, and I can't make full use of superior resources. As the saying goes? A threesome must have my teacher? In the future work, I will actively strengthen communication with colleagues in other departments, enjoy resources through the company's platform, and improve my business level. 2. Lack of planning In the process of work, due to the lack of planning, the purpose of work is not clear enough, and the contradiction between primary and secondary is unclear, which often achieves twice the result with half the effort. The leader is dissatisfied or full of grievances. In the future work process, I will make a work plan carefully, strengthen my understanding of the purpose, distinguish between primary and secondary contradictions, and strive to get twice the result with half the effort.
3. The major is narrow.
As a modern talent, he should be versatile, so that talents can meet the needs of the times and the company. My major is narrow and I don't know enough about other real estate majors. In the future work process, I will strengthen my professional study, especially planning related knowledge, make full use of the company's resources and improve my subjective initiative.
20XX is a crucial year for Wuxi Bositang to expand its business and develop continuously, and the second half of the year is a brand-new beginning for me. I have too many hopes and dreams for my life and work. The work plan for the second half of the year is as follows:
1, participate in the early stage project as soon as possible, and be able to systematically learn and plan relevant knowledge and skills;
2. Constantly enrich yourself, improve your business level and comprehensive quality, and be ready to accept new tasks assigned by the company.
3. Assist other departments of the company in need of help.
New environment, new opportunities and new challenges. In the future work, I will conscientiously implement the relevant regulations of the company, give full play to my subjective initiative, constantly learn new technologies and experiences, and be good at summing up. I also hope that the company leaders can give me more understanding and support, and strive to contribute their own strength.
The road ahead is long, and I would like to sharpen my sword for ten years in exchange for a leap in the world!
3. Plan the work summary and browse the work plan calendar. With the ringing of the bell at the end of the year, 20XX year is coming, and the new year will continue to write a new chapter. The end of the 20XX timetable is like the sound of a big wave, calling for the passion of self-work, a broader mind than the sea, the spirit of embracing all rivers, and the pace of continuous progress, just as they stand up again in the spirit of endless spring breeze, climb the peak of life, and show their abilities and talents to the world; Self-innovation, break the routine, let the planning concept lead the southern commercial real estate, let the company's projects lead and become the leader of commercial real estate! It will be the primary task of the new year to hold high the benchmark, sum up experience, look forward to the coming year and update the historical record of the performance book.
Looking back on the course of 20XX, I feel a lot. From the transfer of financial work to joining the planning team, I understand that the ocean of knowledge is a bottomless abyss and the true meaning of endless learning; The extension of time span is accompanied by the improvement of planning cognition level. Looking back on one year's work experience, there are high points in business and areas that need to be improved professionally.
In 20XX, the planning work is mainly manifested as: making full use of the existing resources and project advantages, creating a marketing atmosphere for the Olympic Sports Center project, and integrating the resources of southern and surrounding cities. The following is a brief review of my personal planning work and a summary in the following aspects:
I. Completion of planning work in 20XX:
(a) Complete pre-project planning;
1, 1 month In February, we completed the financial statistics and report statistics of New Century Shopping Center and Olympic Sports Center, assisted in the handling of house delivery in the new century, the layout of the exhibition hall of the Housing Fair, the promotion and participation of activities, innovative suggestions, daily vehicle maintenance, sending colleagues out to work, and the management and maintenance of the company's facilities and equipment.
In February and March, the focus of work turned to project planning, and the innovative design of the company's corporate LOGO, the completion of the corporate culture brochure scheme and participation in design and creation, as well as daily vehicle maintenance and sending colleagues out to work were completed.
3. Complete the design revision of the corporate culture brochure in April, assist in the demolition of the sales department of the New Century Shopping Center, temporarily arrange the site of the sales department of the Olympic Sports Center, assist in the creation, sales promotion, air rose inquiry, daily vehicle maintenance, sending colleagues on business trips and outdoor advertising inspection of major towns and villages in the south.
4. In May, we assisted you in the installation of billboards and signboards for farmhouse music, the advertising design of billboards, the activity plan of the open day of the Olympic Sports Center, the implementation measures of American sports teams in the Olympic Sports Center, the sales of the Olympic Sports Center, the investment invitation of the New Century Shopping Center, the clipping of aerobics videos, and assisted in the completion of the experience tour of the owners of the Olympic Sports Center, as well as the daily maintenance of vehicles, the transportation of colleagues on business trips, and the inspection of outdoor advertisements.
In May and June, the design of the fence and banner advertisement of the Olympic Sports Center, the inquiry of cameras, the monitoring of the facilities and equipment of the Olympic Sports Center and the screening hall, the assistance in the modification of 3D HD propaganda films, the implementation of the installation location and installation scheme of the closed-circuit monitoring system of the sales department of the Olympic Sports Center, the daily maintenance of vehicles, sending colleagues out to work and the inspection of outdoor advertisements were completed.
6. In July, assist in the production and installation of knife flags, plastic letters, fence advertisements and trail flags in the Olympic Sports Center, the design of advertising and sales control tables in the sales department of the Olympic Sports Center, the layout of tables, chairs, sofas and curtains, the production and installation of audio and video equipment in the projection hall, and closed-circuit monitoring. , and assist the engineering department to decorate the sales department, daily vehicle maintenance, sending colleagues on business trips, and outdoor advertising inspection.
7. In August, assist in the rental placement of potted plants in the sales department of the Olympic Sports Center, the transfer of sales calls, the installation of broadband, the promotion plan in the early stage of the open day, the design of required advertisements, the preparation, layout, planning and arrangement of materials needed for the open day and the activities of the day, as well as the advertising design of group magazine advertisements, the production and replacement of LED programs, daily vehicle maintenance, sending colleagues on business trips, and outdoor advertising inspection.
In August and September, I helped to complete the International Fishing Festival, Teacher's Day promotion plan, DM sheet design, on-site advertising design and installation, knife flag disassembly, trail flag transfer, boutique room advertising space installation and other related matters, as well as LED program production and replacement, daily vehicle maintenance, sending colleagues out on business trips, outdoor advertising patrol, and participating in aerobics.
65438+ 10 September, the work helped to complete the advertising design, packaging scheme modification, cartoon character inquiry and other related matters in the sales department of the Olympic Sports Center, as well as LED program production and replacement, daily vehicle maintenance, sending colleagues on business trips, outdoor advertising inspection, and participating in aerobics.
During the two months of 10 and 1 1 0, we helped to complete the overall effect modification of the sales facade of the Olympic Sports Center, on-site advertising packaging, inquiry of Santa Claus isolation belt, design modification of investment DM sheet, innovative design on-site installation of landing billboards, happy holiday packaging scheme of the sales department on Christmas Eve, and other related matters, as well as LED maintenance, program production replacement, daily vehicle maintenance and sending colleagues on business trips.
1 1, 65438+2 February's work completed the final revision and production of the investment DM table of the Olympic Sports Center, and the advertising design of the 6th floor of the New Century Shopping Center. Assist in the inquiry of plastic word disassembly and happy holidays in the sales department of Olympic Sports Center, the construction of advertising fence at the entrance of the beautiful Olympic Games, the advertising installation and Christmas packaging in the sales department, the production and replacement of LED programs, daily vehicle maintenance, sending colleagues on business trips, outdoor advertising inspection, participation in aerobics and flag-raising procedures, and handling the online strategy of emergency teams.
Second, the shortcomings in the work:
Because the work is not comprehensive enough, the 20XX work still has the following shortcomings:
1, lack of communication with other colleagues in daily work, and insufficient work;
2. The sense of innovation is not deep enough to reach the height required by the company.
3. Post professional knowledge needs to be improved.
Second, the main work plan for 20XX:
In view of the shortcomings in the work of 20XX, in order to better complete the work of 20XX, we will focus on the following aspects:
1. Improve the database arrangement of the southern real estate market and establish and improve the project marketing database of the Olympic Sports Center? And further understand the commercial real estate projects, projects under construction and business projects in the same industry in counties and cities and even the whole country, and establish and improve the market project database.
2. Continue to integrate the marketing promotion plans of all projects in the Olympic Sports Center, and complete the planning, packaging, collection and summary of the projects; Promote the planning scheme being prepared, do a good job in the preparations for the opening of the Housing Fair and the Beautiful Olympic Sports City, and promote event marketing and other related work.
3. In combination with the company's planning, organize relevant personnel to study and formulate the planning work plan, effectively integrate relevant superior resources, and form a joint force of external planning work.
4. Establish and improve the planning management system, implement the planning work system, give full play to the role of the planning department, integrate work resources, and enhance the planning business ability.
5. Continue to assist the sales department to adjust the marketing plan according to the market dynamics, make full use of various platforms, carefully screen, do well the docking and negotiation of project marketing in advance, expand the external publicity influence of the Olympic Sports Center project, improve the company image and improve the marketing effect.
6. Have a deeper understanding of the company's development history and corporate culture, so as to better integrate into the company's big family;
7. Strengthen communication with colleagues to facilitate more efficient work.
8. Adhere to the principle, implement the system and perform post responsibilities;
9. Do a good job of confidentiality, and the contents involving company secrets will never be leaked.
10, assist the workpieces of other departments without division of labor, implement the personal responsibility system, forge ahead in unity, and have a progressive work style.
1 1, to do a good job of pre-publication evaluation of advertisements, do you want to? One thousand catties at four taels? The way to deal with the cruel fact that advertising burns money is to achieve the maximum harvest effect with a small amount of advertising investment.
According to the above summary and the work arrangement of 20 13, I, as the planner, should give full play to my personal functions and study professional knowledge hard to make myself faster, stronger, stand higher, go further and do better; And do a good job in organization, coordination, planning, supervision, etc., in the weak state of the real estate market, carry out effective marketing strategies, gradually improve the promotion work in an orderly manner, improve the visibility and credibility of the project, and achieve the goal of selling well.
With what? Integrate marketing, enhance quality connotation and increase credibility? Gradually establish a new customer base, thereby increasing the share of the southern real estate market.
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