The core of marketing is to take customers as the center and better meet the needs of customers; The problem of poor marketing is nothing more than whether to face up to purchasing power, identify selling points, open up effective channels and solve the problem of terminal trust. There are no problems in marketing, only problems that are ignored and problems that are not taken seriously.
◎ Brand strategic planning and value orientation
Brand is an impression &; Symbols and brands can awaken the recognition of their customers and solve the problems of trust and respect in the process of consumption. Beautiful brand, lively brand, touching brand, more applicable brand, quality brand and added value. Only by truly adhering to the people-oriented principle can a brand truly lead the audience and stand out in the era of product homogenization.
◎ Brand building and image promotion planning
Intrinsically vivid, externally outstanding, whether it is a great style or a noble family, the brand image often determines whether customers fall in love at first sight. Brand image can not be ignored. Ignoring the brand image is equivalent to ignoring the customer's consumption feelings. Image is the promotion of quality, the presentation of trust and the basic guarantee of brand marketing.
◎ Integrate marketing planning and brand communication.
Marketing is a system, and marketing planning is the key problem of discovery, improvement and breakthrough. Investigation and study, analysis of opportunities and disadvantages, summary of consumption characteristics, theme conception, discovery of selling points, presentation of selling points, and creative implementation can effectively realize brand communication, observation, creativity, transposition and angle change, and realize the road to success in enterprise sales. The dream is ahead, and the road is at your feet.
◎ Exhibition publicity and theme activity planning
With a theme, a selling point, creativity and connotation, we can effectively attract and promote it. Among thousands of people, I am the first to be different; Based on product brand, people-oriented second; Adhere to the added value of innovative brands and sing the reputation of the third brand. Theme promotion, theme promotion, creativity, winning.
◎ Design of marketing tools and creative materials
Sharp tools make good work. The marketing process is the process of creating attraction, innovative value and selling point. The marketing process, whether it is a business card, a picture album, a handbag, a display board, etc., is not a good idea and a good weapon. You can see the leopard in the pipe and see the details. ★ Advertising design: