Business Etiquette: Instrument Etiquette A. Choose the appropriate cosmetics and makeup methods that match your temperament, face, age and other characteristics, and choose the right hairstyle to increase your charm.
B. Clothing and its etiquette should pay attention to the characteristics of the times and reflect the spirit of the times;
C. Pay attention to personal personality characteristics
D. it should conform to your figure.
Business Etiquette: Manners (1) In order to create a good communication image, you must pay attention to manners. So, you must pay attention to your behavior. Manners and manners are the expression of self-sincerity, and a person's external manners and actions can directly show his attitude. Be polite to others, be natural and graceful, observe the general etiquette of advancing and retreating, and try to avoid all kinds of impolite and uncivilized habits.
(2) When visiting the customer's office or home, ring the doorbell or gently knock on the door before entering the door, and then stand at the door and wait. Don't ring the doorbell or knock on the door for too long. Don't enter the room without the permission of the owner or the owner.
(3) Behavior in front of customers ☆ Nod and smile as a gift when meeting customers. If you don't make an appointment in advance, you should apologize to the customer first and then explain your purpose. At the same time, take the initiative to greet or nod to everyone present.
☆ In a customer's home, you can't come uninvited. Even if you are familiar with it, don't touch and fiddle with the things on the customer's desk at will, let alone fiddle with the customer's business card, let alone fiddle with the books, flowers and other furnishings in the room.
☆ It is not easy to sit down by yourself before others (hosts) sit down. Sit up straight and lean forward slightly. ☆ Talk to customers with a positive attitude and a gentle tone. Listen carefully when the customer is talking. When answering, use what's up First of all. Keep your eyes on each other and pay constant attention to each other's expressions.
☆ When standing, keep your upper body stable and put your hands on your sides.
Business etiquette: Conversation etiquette (1) When you meet for the first time, you should say: Nice to meet others; When we visit and wait for people, we should say: please don't send an application; When we are waiting for a letter from the other party, we should say: trouble others; Please ask for help; Seek convenience; Please advise; Please advise; Please answer the application; Please like the application; Please return to the original; Please say: age should be called: long time no see, long life should be said: long-lost guests have come to apply: I have to leave first, and I should say: sorry, I should say: goodbye, send someone away. Application: Yazheng
(B) marketing language
1. Basic principles of sales language
(1) Customer-centered principle
⑵? Say three points and listen to seven points? Principle of
(3) The principle of avoiding the use of language that leads to the failure of negotiations.
⑷? Low praise? principle
5] Easy to understand, no taboo principle.
2. The main forms of marketing language
(1) The narrative language (1) should be accurate and easy to understand; (2) the figures presented should be accurate, and (3) the key points should be highlighted.
(2) Question language (or question) ① General questions. 2 ask questions directly. ③ inductive questions, ④ multiple-choice questions. ⑤ Consult questioning method. ⑥ Heuristic questions.
⑶ Four principles of persuasive language (or persuasive language) to impress customers. People buy from salesmen they trust; People buy from salesmen they respect; People want to make their own decisions; People buy from salesmen who know their needs and problems.
3. Expression skills of sales language.
The expressive skills of narrative language (1)
⑵ Presentation skills of questioning language Asking questions and discovering customers' needs is an important means to induce customers to buy. Some people say that promotion is an art of asking questions correctly, which makes sense.
Hint: Choose the form of questions according to the purpose of the dialogue. B. Using multiple-choice questions skillfully can increase sales. C using affirmative induced questions will make the other party easy to accept. D using hypothetical questions will double the promotion effect.
(3) Expressive skills of persuasive language.
A. use customer-centered sentences and vocabulary.
B. using hypothetical sentence patterns will have a strong persuasive effect.
C. emphasize that the benefits that customers can get are more important than the price.
D. don't be discouraged in the face of customer rejection. In the face of rejection, experienced salespeople often analyze the reasons for rejection, try to figure out the customer's psychology, and then persuade them in a targeted manner.
Introduce several persuasion methods: ① Inquiry method. ② Turning method. (3) Echo method. ④ Self-denial method. ⑤ enumeration method. ⑥ Direct interpretation method.
(4) The art of using marketing language (1) The application of marketing language art must be based on meeting the needs of marketing objects. (2) The application of marketing language art must accurately convey marketing information. (3) The application of marketing language art must arouse the interest of marketing objects.
(3) The art of body language.
1. In interpersonal communication, language is a way of communication, but many of them are nonverbal, that is, body language.
2. In communication activities, sincere, calm, friendly, firm and tolerant eyes will give people a feeling of closeness, trust and respect, while frivolous, erratic, blank, gloomy and contemptuous eyes will make people feel disappointed and neglected.
3. Be good at using spatial distance in communication. Human space is divided into four levels: ① intimate space 15-46cm, which is the closest person, such as parents, lovers and lovers; ② Personal space is 460cm- 1.2m, where friends and relatives can have a heart-to-heart chat; ③ Social space 1.2m-3.6m, contact with people in social occasions, keeping the distance between superiors and subordinates, will produce a sense of majesty and solemnity; (4) public space > 3.6m, social contact with people, keep the distance between the superior and the subordinate.
4. Self-expression and caution in communication
If you are not good at opening a topic in conversation, how to find a topic is: ① central flowering method. ② Impromptu introduction. (3) Throw stones and ask for directions. 4 Follow interesting methods.
6. What if you are not good at asking questions in communication? Ask questions? And then what? Ask from here to there. (2) Ask one by one. (3) Ask confidently. (4) Enough is enough. ⑤ Ask politely.
Business etiquette: the etiquette introduced is 1. When the host introduces himself to others, 2. Self-introduction attitude, 3. Introduce others, 4. Introduce several friends in succession, 5. I really want to know someone, but it is not convenient to introduce myself directly. 6. When introducing names,
Business etiquette: address etiquette 1. Correct and appropriate address. It not only reflects a person's own education level and respect for each other, but also reflects the relationship between the two sides and the degree of social fashion. We must pay attention to two points: one is to conform to the routine, and the other is to do as the Romans do.
In addition, we should also carefully grasp and distinguish address in life, work, diplomacy and taboos. The appellation in life should be cordial, natural, accurate and reasonable. In the workplace, people's address to each other is special and needs to be solemn, formal and standardized. Calling people by their positions and titles is the most common way. Such as Manager Zhang and Director Li. In international communication, due to the differences of national conditions, nationalities, religions and cultural backgrounds, address forms are quite different. One is to master the general laws, and the other is to pay attention to ethnic differences. In government communication, everything is a common name. Sir? 、? Miss? 、? Lady? There are two other ways, one is to address the position (for soldiers, it can be commensurate with the rank), and the other is to address the higher status? Your Excellency? . Professors, judges, lawyers, doctors and doctors can be addressed directly because they are highly respected in society. In English-speaking countries such as Britain, the United States, Canada, Australia and New Zealand, there are generally two parts of the name, usually the first name comes first and the last name comes last. People who are closely related can be called by their first names instead of their surnames, regardless of rank. For example, Russian names have three parts: real name, father name and surname. The woman's name is her father's surname before marriage and her husband's surname after marriage. Her real name and her father's name are usually the same. The arrangement of Japanese names is the same as ours, except that there are more names. Japanese women take their father's surname before marriage and their husband's surname after marriage, and their real names remain unchanged.
2. Five taboos of addressing
When using address forms, we must avoid the following impolite behaviors. (1) Bad name
Common address errors are nothing more than misreading or misunderstanding.
Misreading is mispronouncing a name. In order to avoid this situation, you should prepare in advance for words you don't know; If it is a temporary encounter, ask humbly. Misunderstandings are mainly misjudgments of age, seniority, marriage or not, and relationships with others. Like calling unmarried women? Ma 'am, this is a misunderstanding. Relatively young women can be called? Miss? Let the other party be willing to listen.
(2) Use an impassable address
Some appellations are regional. For example, Shandong people like to call them? Dude. But what does a southerner sound like? Dude. Must be? Wage earners? . People in China often call their spouses? Lover? In the consciousness of foreigners, lovers? what's up Third party? The meaning of.
(3) Improper use of appellation
Workers can be called? Master? Taoist priests, monks and nuns can all be called? A monk? . But if you use these names to address others, you may even make them feel belittled.
(4) Use vulgar appellation
Some appellations are not suitable for formal occasions. For example,? Brother? 、? Dude. Wait, it sounds kind, but it's not high grade.
(5) nickname
For ordinary people, don't take the initiative to give each other nicknames, let alone use hearsay nicknames to address each other. You can't just joke about other people's names.