The image of the website represents the online brand image of the enterprise. The main way for the public to know about enterprises on the Internet is to visit enterprise websites. This website has a large capacity. Enterprises can put almost all the content that customers and the public want to know on the website. Enterprises can tell almost everything they want customers and the public to know. In addition, the cost of enterprise website construction is much lower than other advertising models.
2, let the company have network communication skills.
In China, people often misunderstand the Internet. We have seen many companies use email addresses as web addresses and print them on business cards. In fact, e-mail is just one of the most common and simple functions on the Internet. The real meaning of the Internet lies in its rich content and almost everything. For an enterprise, its communication ability on the Internet comes from the company's own independent website, not email.
3. Product/service presentation
One of the most basic functions of company website construction is to be able to introduce the company and its products in detail. In fact, a company can put what people want to know on its website. One of the most basic functions of an enterprise website is to introduce the enterprise and its products in a comprehensive and detailed way. Enterprises can publish any information they want people to know on their websites, such as company profile, factory buildings, research institutes, production facilities, appearance, functions and uses of products.
4, realize the function of e-commerce
Now, you can realize the e-commerce function for your company on the website. Can be published on the website: a. Real-time news release system: online release of company news and industry news, trends, announcements, etc. B, real-time communication, message, quotation system, direct communication with customers through the website, convenient to collect information of potential customers; C. Product release system: release the latest products at any time and update the product details online; D. Online download system: including online management and online publishing; E. Electronic mall system: You can open your own shop online; F, customer message boards, online surveys, recruitment systems, mailing lists, forums, etc.
5. Reduce advertising costs.
For many enterprises, the first thing to do is to give play to their brand awareness and let customers know about their companies. The previous model was just to make some outdoor billboards. If you invest more money, you will advertise on outdoor TV and the company's outdoor LED display. Tishin or send some leaflets!
6。 Keep close contact with customers.
In the United States, when people want to know what new products, new services, old products and services the company has, and even what news the company has, they habitually go to the company's website. At present, China companies and customers are not used to this kind of contact, and the content of China company's website is generally updated only once. But as more and more companies publish products and information online, this situation will change dramatically.
7。 Establish business contacts with potential customers.
This is one of the most important functions of enterprise website construction. At present, the world's largest buyers mainly use the Internet to find new products and suppliers, because it has the lowest cost and the highest efficiency. This is an international business practice and has been proved to be effective.
8. Reduce communication costs.
For many enterprises, the annual communication cost, especially the cost related to import and export, is a huge cost. Using multiple mailboxes provided by the company website can effectively reduce the communication cost, which is a very practical advantage of the company website.
9. Use the website to get customer feedback in time.
Customers generally don't take the initiative to feedback information to the company. For example, when a company designs a website, it will add emails and spreadsheets, which are specially used to connect customers and companies. Because it is convenient to use, ordinary customers prefer to contact the company in this way. Therefore, the company can get many customers' opinions and suggestions.