Ask a real estate planner what he does. Is there a future?

Professional name of real estate planner: Professional definition of real estate planner: A real estate planner refers to a person engaged in market research, scheme planning, investment management, product marketing and project operation of the real estate industry. Main work: (1) real estate project market research and consulting planning; (2) Integrate design, construction, marketing, advertising, service and other resources, and formulate planning schemes; (3) product marketing of real estate projects; (4) Real estate project operation. Career Profile: In recent ten years, China's real estate industry has developed rapidly and has become a pillar industry of the country and a new growth point of the national economy. With the continuous development of China's real estate industry and the increasing number of employees, real estate planning came into being as a relatively independent professional service system in real estate development. However, because real estate planning is still in a relatively young professional service stage in China, real estate enterprises generally face the dilemma of talent shortage. The shortage of talents has become one of the important factors restricting industrial upgrading and management innovation. In recent years, China's real estate planning industry has made great progress, and has formed an industry with millions of direct and indirect employees, including about 654.38+10,000 managers at all levels engaged in project planning. Its practice scope covers real estate development, project consultation, product design, architectural planning, advertising planning, real estate sales, property management and many other fields. From the analysis of job demand in various industries in recent years, the number of job demand in the real estate industry has been in the top ten, among which planning and management positions are the most scarce talents. However, due to the shortage of talent reserve, the supply of professional talents obviously cannot meet the market demand. In this case, many colleges and universities in China have set up real estate and architecture majors, and set up various sub-professional courses according to market demand. Looking at the global real estate industry, China's real estate industry has the fastest development and the largest scale. According to the World Bank's forecast, the total real estate development in China will approach 50% of the world's total in the next two decades. China real estate industry is about to enter an era full of opportunities. Real estate planning is the soul of the real estate industry. The rapid development of the real estate industry in China has also brought broad business opportunities for real estate planners. The establishment of the profession of real estate planner can not only cultivate a large number of professionals, but also solve the urgent demand for talents in the real estate industry; Moreover, it can expand social employment channels and ensure the healthy, sustained and rapid development of the real estate industry, which is of great significance to accelerating socialist modernization. Professional analysis of real estate planners: Real estate has become a prosperous industry because it is closely related to people's livelihood. In recent years, it has entered a period of rapid development, and real estate planners who will always trade are very popular. This is also a profession that needs rich experience. Only those who have made achievements, expanded and broadened their minds in all aspects of real estate can stand out. Real estate management, architecture, civil engineering, urban planning, gardens and property management are all doorways to enter the industry.