It is still in the epidemic period, and the national lifting of the ban is expected to be in mid-March and Wuhan at the end of April. Affected by the epidemic, it is generally predicted that the automobile sales will drop by at least 20% this year, which has a great impact on the automobile industry.
Yesterday, the Federation released 1 month car sales, with a total sales volume of 1.6075 million vehicles, down 20.5% year-on-year. Among them, the sales volume of cars was 742,700, a year-on-year decrease of 25.9%; The sales volume of SUV was 787,654,38+00,000, down 65,438+0.9% year-on-year; MPV sold 77,700 vehicles, down 39.2% year-on-year.
However, the decline in sales in June 5438+ 10 was not due to the epidemic, but because the Spring Festival was too early this year. According to the production and sales of 1/3 affected by the Spring Festival holiday, the year-on-year decline of 20.5% in sales volume is not too much. The impact of the epidemic should be greater, which will be reflected in the sales in February.
In terms of manufacturers' sales volume, the TOP3 ranking changed, and FAW-Volkswagen won the championship again, with sales volume of184,600 vehicles, up by14.6% year-on-year; SAIC-GM surpassed SAIC Volkswagen to win the second place, with sales volume of125,500 vehicles, down 30.5% year-on-year; SAIC Volkswagen sold 1 1.3 million vehicles, down 40.5% year-on-year.
Due to Passat's poor performance in the insurance survey in China last year, most people predict that Passat's sales will drop sharply. However, the actual sales volume is surprising. SAIC- Volkswagen models plummeted across the board, FAW-Volkswagen rose against the trend, and Passat declined little.
Passat has the smallest decline, with the sales volume of 65,438+05,865,438+08 vehicles, a slight decrease of 4.65,438+0%, only 65,438+000 vehicles less than the Accord, ranking second among mid-level vehicles.
This result is hard to ponder. Passat incident has a great influence on other models of SAIC Volkswagen. Have users of LaVida and Tiguan become users of Bora and Tan Yue?
This paper will analyze the TOP 10 models of mid-level cars to see how other models perform except Passat, which is in the forefront.
65438 +0? Guangqi Honda Accord
The new Accord has been selling well since it went public last year. He once won the mid-level car sales champion in 20 19 years and the monthly champion in 1 year.
In the month of 65438+ 10, the sales volume was 159 18, down by 25.4% year-on-year, basically in line with the general trend. Among them, the sales volume of hybrid models is 37 16, and the high-end models are very recognized by users.
The market price of Accord is also very strong, with an average discount of only 65,438+0, which is the smallest discount among mid-level cars.
With the power combination of 1.5T+CVT, other 2.5L/2.0T vehicles were challenged and succeeded. Honda really bought a car and sent an engine.
Number two? Saic Volkswagen Passat
Passat's sales volume 158 18 vehicles decreased slightly by 4. 1%, ranking second with a gap of 100 vehicles, and still selling well.
After last year's Sino-insurance research incident, Passat's reputation dropped sharply, but the sales volume rose instead of falling, which only showed that users liked this car too much.
For this incident, I can only say that Volkswagen sold it too well. Therefore, in terms of vehicle configuration, users can add whatever they need, and absolutely do not add what they don't need.
For 25% offset collision, it is not difficult to improve performance. Just add a triangular reinforcement structure to the front frame. In the past, domestic collision mechanisms did not have 25% offset collision, so manufacturers naturally did not add it. This is not a matter of conscience, it is the nature of businessmen seeking profits.
Therefore, I believe that all models of Volkswagen, including Passat, will soon improve the frame structure and improve the crash performance by 25%. It is said that SAIC Volkswagen has submitted a collision application to C-NCAP.
Number three? GAC Toyota Camry
Camry sold 147 15 vehicles, down 25.4% year-on-year. Interestingly, 2.0L sold 7880 vehicles, up 4.6% year-on-year. The sales volume of 2.5L vehicles was 4,395 vehicles, down 45.6% year-on-year. The sales volume of dual-engine models was 2,440 units, down 40.6% year-on-year.
The consumption of non-luxury brands has obviously degraded.
As the first model of Toyota TNGA platform, Camry has been on the market for three years, and its product strength is insufficient, so it needs to be replaced as soon as possible.
Number four? Beijing mercedes benz c Class
Mercedes benz c-class sales volume was 65,438+02,300 vehicles, down 65,438+08.1%year-on-year, which was considered as a normal performance. Among them, C260 light-mixed vehicle with 1.5T+48V is the best seller, contributing10/64 vehicles.
Using 1.5T to fight BMW 3 Series and Audi A4L's 2.0T models, Mercedes-Benz did have great courage, but now it has succeeded.
Last year, the brand-new 3 Series was replaced, and the Audi A4L immediately ushered in a mid-term change. It must be hard to die in mercedes benz c. Now it's on sale at a 15% discount, and it is expected that the discount will be even greater this year.
Number five? FAW Toyota Asia Dragon
The sales volume of Asian dragons is 65,438+02,038 vehicles. Since its listing, it has been favored by many consumers because of its twin model with lexus es. However, the sales volume has been hovering around 5,000 vehicles, making it difficult to become an explosion.
However, until the launch of the 2.0L model, this situation finally changed. This situation is exactly the same as that in lexus ES. 2.0L Asian dragons sell surprisingly well. 12038 car sales, 2.0L models contributed 7269 cars.
Weak power and slow acceleration do not seem to be a problem. The key is to be cheap.
Number six? SAIC-GM Buick Regal
Regal sold 120 17 vehicles, up 25.6% year-on-year, and performed well. Among them, the sales volume of 1.5T model is 10559, accounting for 87% of the total.
Look at the market transaction price of 1.5T Regal. Almost all the goods are sold at a 20% discount. 12-130,000 can be sold at low prices. Compared with the transaction price of the Accord15-160,000 1.5T low-profile model, the price is too attractive. Regal sells well.
The decline of Buick brand power in recent two years is too obvious, and SAIC-GM must seriously face up to this problem.
So what compact car are you looking at? Just go directly to Regal 1.5T, and the price is very good.
Number 7? Faw-Volkswagen magotan
Magotan's sales volume was 1 1789 vehicles, a slight decrease of 4.9% year-on-year, which actually equals an increase. The new Magotan just went on the market in June 5438+February last year, and the new car bonus has been reflected. It is estimated that the performance will be better after the epidemic.
Two 2.0T Magotan models, 330TSI and 380TSI, sold 9,357 vehicles, while the 1.4T model only sold 2,403 vehicles. More users chose Magotan mid-to high-end models, indicating that the average selling price of Magotan is higher than that of Accord and Camry.
Several highlights of the new Magotan, including matrix full LED headlights, car networking system, L2-class assisted driving and other configurations, are recognized by users for the new technology of Magotan in mid-to high-end models.
Number 8? FAW-Volkswagen Audi A4L
Audi A4L sold 1 1632 vehicles, down 28.7% year-on-year.
Audi A4L has always been the most favorable terminal among BBA's top three, and has been sold at a price of less than 20%. Therefore, the sales volume has always been the best, and last year it won the championship of luxury mid-size car.
In April this year, the mid-term change will be ushered in, and the appearance of the new car is still relatively changed. Specifically, it is closer to A6L. The difference is that A4L's figure is better, more energetic and more refined.
The floating central control touch screen has become larger, upgraded from 8.3 inches to 10. 1 inch, with a resolution of 1540×720, and the black edge has become narrower. In addition, a thinner screen is used, with a thickness of only13 mm.
The original MMI knobs and buttons were cut off and replaced with storage boxes. This is definitely not a simple collocation, but the usage rate of this group of buttons is really too low. Direct touch screen operation or voice control is more convenient to use.
The locomotive system is upgraded to the latest MMI system (same as A8L/A7/A7L/Q3), with icon style, touch vibration and sound feedback functions, making it easier to touch.
In terms of power, 1.4T power is cancelled, and the whole system comes standard with 2.0T+7DCT power, which is divided into three versions according to different training. Quattro four-wheel drive system will also be decentralized to 40? TFSI？ On the model, more users can enjoy the safety of four-wheel drive.
Maintain the current preferential margin and enhance the strength of new products, and Audi A4L's performance should be relatively stable this year.
Number 9? BMW3
The sales volume of BMW 3 Series was 65,438+065,438+0,000 vehicles, down 36.7% year-on-year.
After the listing of Xinbaoma 3 Series in the middle of last year, although the product strength has improved obviously, it received rave reviews. However, because BMW has implemented strict price control and wants to increase the terminal sales price, the terminal price of the new 3 Series has been very firm and the sales volume is also very general.
With the launch of 320 and 330 models at the end of last year, if BMW wants to maintain the overall sales growth, it must strive to increase the sales of the new 3 Series.
Therefore, the price of the new 3 series has begun to loosen, and the price has begun to return to the preferential margin of about 8.5 fold of the old 3 series. Friends who like the new 3 series can shoot.
10? sounds of nature
Teana sold 97,565,438+0 vehicles, up 42.4% year-on-year, the largest increase among TOP 10, which also shows that the sales volume was too low last year.
20 19 is the first complete sales year of brand-new Teana, but the sales volume is not satisfactory, with only 98,549 vehicles, down 12.6% year-on-year, completely losing the original style of the top three Japanese companies.
In fact, the overall product strength of Xintianyi is still very good. Very sporty and fashionable design is very attractive. The 2.0T model is very powerful and the price is not high.
On June 5438+ 10, the performance was excellent, and the discount of Teana terminal was not too much, and the overall price was around 1 10,000. Scorpio also has the capital to restore the style of the top three Japanese companies in 2020.
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This article comes from car home, the author of the car manufacturer, and does not represent car home's position.