Speech in the traditional sense is also called speech or speech. It is a formal and solemn public speech, expressing personal views or demonstrating some views on an event or a problem to the audience. Different from ordinary conversation or small talk, a speech is actually an open formal speech.
Slightly different from politicians' speeches focusing on agitation and scientists' speeches focusing on argumentation, in business activities, most speeches by business people are ceremonial. For example, business people need to prepare more welcome words, farewell words, congratulations, thanks, introductions, explanations and so on. The speeches of such business people should not be taken lightly, and they are often temporary, extensive and entertaining. So it's also called impromptu speech.
Speaking extemporaneously in public is like a public examination of business people's knowledge, eloquence, adaptability and expressive ability. Few business people talk nonsense on weekdays, but when they really need him to speak on stage, they will immediately "get stuck", either stutter or incoherent, or make a fuss, lie, talk empty and waste words. Waste time quietly. The performance of this kind of speech will do great harm to the personal image and the reputation of the unit.
In fact, impromptu speech also has certain etiquette norms to follow. In terms of voice, there must be rhythm and change, so as to highlight the key points, express feelings or mobilize the emotions of the audience.
In language, try to be vivid, vivid, humorous and humorous. You can give a few more examples to prove that Buffandeau used famous aphorisms, but don't joke, especially don't say dirty words, dirty words and slang.
In terms of content, it is necessary to have something to say, and avoid platitudes, moaning without illness, and aiming at nothing. Structurally speaking, the content of any speech is nothing more than opening remarks, topics and concluding remarks. The highlight of the speech must be on the theme.
It should be happy when it is happy, and sad when it is sad, in expression and action. Don't look like water or look wrong. You should make a speech standing, supplemented by appropriate gestures, but don't shake your head, dictate or wave your fists seriously.
In terms of time, it should strive to stop, short and short. By convention, an impromptu speech should last about three minutes, usually no more than five minutes. In case of "limiting your speech", that is, stipulating the speaking time, you would rather not overtime or overtime. Don't be "stopped" and sent off.
In order to master it more easily, the following are the etiquette problems that business people should pay attention to when making several different forms of impromptu speeches, such as welcome, farewell, congratulations, thanks, introduction and explanation.
One is a welcome speech.
In the business world, when guests visit or visit, or when new employees join us, it is often necessary to give a warm welcome speech at the beginning of the meeting.
When preparing a welcome speech, we usually consider the object, occasion, content and attitude. Don't forget that the key point is the word "welcome".
Welcome words are not suitable for different people. Generally speaking, be humble to the superior personnel who come down for inspection. We should be sincere to new customers. We should be enthusiastic about new employees.
The best place for the welcome speech is the specially arranged reception room, reception room or conference room. Standing at the gate of people coming and going or in the noisy corridor will affect the effect.
In content, the welcome speech should include self-introduction, solemn welcome, suggestions and hopes for the welcomed people, etc. Among them, the self-introduction of the lyricist is essential. Otherwise, as soon as the speaker opens his mouth, the people below will ask each other, "Who is this gentleman?" That's not a mess.
Be confident when you speak, be confident and smile. Pay special attention to "equal distance" when communicating with the audience. Don't just look at your boss, acquaintances and the opposite sex and let others be left out.
When giving a welcome speech, the speaker can either write a speech in advance and then "read it from the book" or read it directly without reading it. Whether to use a manuscript or not can be decided according to personal circumstances.
Attached is an example of welcome words caused by welcoming new employees:
Hello, ladies and gentlemen!
I'm Pan Yi, chairman of Feida Company. I'm glad to know you on the first day of joining our company.
First of all, on behalf of the company, leaders and colleagues, I would like to extend a warm welcome to all new colleagues.
As we all know, our company has a good reputation and a certain influence in the society. But we are still making progress and never slacken off. Today, I am very happy to see all the energetic new colleagues join our company. Because with the real talent and practical learning that everyone has, going to the next level will definitely help to make our company better.
I believe that you are all people with lofty ideals and sincerely come to do business. Then let's work together in friendship and cooperation, help each other in the same boat and strive for self-improvement! Our company encourages you to get ahead and is willing to provide you with all kinds of conveniences.
Welcome everyone again!
Thank you!
The second is the farewell speech.
Whenever colleagues leave, friends leave or visiting colleagues and customers leave, in order to show respect and reason, business people should give them parting words.
Holding a formal farewell party and giving a farewell speech in front of the people who were sent away and other people who were sent away can not only reflect the speaker's cherish of friendship, but also make the people who were sent away feel warmer and more reluctant to leave.
One of the great advantages of a formal farewell speech is that it can say something that is difficult for the speaker to say when facing the farewell alone. For example, the evaluation of him, the regret that he left and so on. Sometimes when facing a person, especially the opposite sex, some words are hard to say.
The focus of farewell speech is to fully express the speaker's farewell intention. At the same time, it can also show that the speaker cherishes friendship.
When preparing farewell speeches, remember to include four elements: first, give high praise to those who have been sent away; The second is the warm memories of the time we used to get along with; Third, I sincerely bid farewell to you; The fourth is a good blessing to those who have been sent away. The above four elements are not necessarily included in every farewell speech, but they are the bones of a successful farewell speech.
Compared with farewell words, farewell words should be more literary and affectionate.
Third, it is the speech when congratulating. In business activities, don't easily miss every opportunity to show affection, respect and respect for the people you communicate with. This is the unique opinion of every business person. When others are happy, formal congratulations are a way to help two-way communication.
There are many ways to congratulate, among which congratulations are widely accepted. There are many opportunities for congratulations. Birthdays for young people, weddings, birthdays for old people, wedding anniversaries, contributions by colleagues or peers, awards, promotions, Chinese New Year's holidays for friends, establishment, opening of cooperative units, anniversary celebrations, and so on.
When typing a "heart draft" for a congratulatory message, you need to carefully consider the wording, which should be beautiful and touching, and avoid excessive compliments or unsatisfactory words.
For example, when congratulating your boss on his promotion, it is not an exaggeration to say "this is a matter of course" or "in line with the people's hearts." However, it is disgusting to take the opportunity to "climb the mountain" or "lift the sedan chair" and say "wise", "great" and "care about me like a father and brother"
For another example, when congratulating a foreign couple on their silver or gold wedding, they should avoid mentioning their actual age, and don't praise each other for being "old and healthy" or "old and healthy". Because this violates China's habit of respecting the elderly, most foreigners are afraid to talk about their age and worship the young. Calling it "old" is tantamount to reminding the other party that "you are not young", which will certainly make people unhappy.
When preparing congratulations, we should take "congratulations" as the primary content. Between the lines of the congratulatory message, you should be full of enthusiasm, joy, joy and excitement from beginning to end, and let your words be full of enthusiasm.
When preparing a congratulatory message, you must add praise, praise and affirmation to the other party. At the same time, don't forget, if the specific occasion permits, you should take the opportunity to express the speaker's respect and gratitude to the congratulated person.
When preparing congratulations, we must also express the speaker's good wishes seriously and sincerely, wishing the congratulated person "good luck" and "all wishes come true"
The fourth is the speech of thanks.
In communication with others, the biggest and most precious thing to support and affirm yourself is probably the gratitude expressed by others. Giving a warm thank-you speech at a formal party is more serious, influential and touching than whispering "thank you" when no outsiders are present.
In business communication, business people have many occasions that need immediate thanks. For example, when you celebrate your birthday, get married, win an award, be awarded an honorary title, hold a celebration party at work, or make great achievements in your career, you should give a thank-you speech to the guests or people present.
If it is a trick to always express gratitude to others and express it at an appropriate time, then if necessary, it will make friends and colleagues sit up and take notice by publishing a meaningful thank-you word in business dealings.
Prepare thank-you words to avoid rhetoric and waste of words. At the beginning, I said "I'm so excited", "I can't speak" and "I remember a lot of past events". I might as well look back on how others supported and helped me in the process of my own achievements.
In the thank-you speech, evaluate yourself to the point. Don't cry roast meat, act like "there is no one but me in today's world". Don't sell yourself short, it's dishonest to quote nonsense.
When giving a thank-you speech, the narrative should be clear, and the thanks to others should be explained clearly and clearly. Finally, don't forget to find out some of your shortcomings and the direction of your future efforts, so as to ask you to continue to take care of yourself.
Even if you have the biggest happy event, you are really happy, but when you make a speech, you should be calm, don't be panting, slurred speech, and don't get carried away in tone and way.
Generally speaking, thank-you words must include the feeling of "at this moment", gratitude to others and the direction of your continued efforts in the future.
Example of thank-you letter attached to the unit award:
Dear Chairman, General Manager, leaders and colleagues,
Until now, I still can't believe that such an ordinary salesman has become the sales champion of our company last year. I didn't expect the company to take precious time to hold a commendation meeting to reward me when it was so busy.
In fact, I just finished my work, which is mainly due to the trust of leaders and the support of colleagues. For example, if Manager Zhang of our sales department didn't send me to Shenzhen and Miss Fei of the public relations department didn't introduce me to the customers there, I wouldn't have succeeded in Shenzhen. Therefore, I would like to take this opportunity to thank all the leaders and colleagues. Thank you all.
I clearly know that there are still many loopholes in my work. Last year, I was directly responsible for the unfavorable promotion of new products, and I can't shirk my responsibility.
However, "scholars are used for bosom friends." Thanks to the trust of the company, I can only be worthy of the company and everyone if I work harder in the future. Please pay attention to my movements!
Thank you again for your leaders and colleagues!
Fifth, the speech during the introduction.
In business activities, business people must be good at using every opportunity to "sell" themselves successfully. Introduction, in a sense, is a necessary "sales promotion".
Introduction is to introduce yourself, others, your unit, a job you are responsible for, etc. Announce to the public voluntarily or upon invitation. Different from the general introduction, the introduction is more professional than communicative, and as far as its content is concerned, the introduction is actually not simple at all. The so-called "Jane" is only relative to a long speech.
It is necessary for business people to "sell" themselves properly through profiles when applying for new jobs, getting in touch with jobs, meeting new colleagues and attending social gatherings. Introduce yourself, be modest and honest, but also pay attention to strengths and avoid weaknesses, and strive to leave a good impression. In content, self-introduction should include personal surname, unit, position, major, achievement, etc. In addition, it is easier to add your hometown, interests, family and so on, so that you can easily "discover" your friend's personal information.
When new colleagues join and distinguished guests arrive, business people are often asked to introduce others. Introducing others should not vary from person to person, but should have the main content. Generally speaking, when introducing others, you should include their personal information, such as name, professional title, degree, unit, their special expertise, outstanding achievements and their advantages in dealing with people.
In many cases, such as recruitment, sales promotion, business contacts, reception of visitors, etc., business people also need to "sell" their own units or departments, that is, introduce their own units. The focus of introducing a unit should be its uniqueness. Besides, you can also mention its popularity, "social relations", and so on. When figures are needed to illustrate, they should be few but not many, accurate and not fabricated.
Introduce the work you are responsible for. First of all, you should have confidence in it. Don't be ashamed of yourself, "lack of self-confidence." Secondly, we should highlight its characteristics. On the premise of not leaking secrets, we should speak in detail, carefully and patiently. Finally, others are welcome to make more corrections. What is not enough to say, but it is real, and it is easier to get understanding and trust.
In short, the introduction focuses on highlighting the characteristics. Characteristics of people, things, things, etc. All occupy the first place in different types of profiles.
Examples of introductory remarks attached to the reception guests:
Hello everyone!
Next, I am very honored to introduce Mr. Jin Xin to you.
Mr Jin Xin is a famous public relations expert at home and abroad. He is currently the vice president of China Public Relations Association, the editor-in-chief of China Public Relations magazine, and a professor at Renmin University of China.
Mr. Jin Xin has a great knowledge and works. He is the editor-in-chief of the first book "Public Relations" in China and takes the lead in offering public relations courses in domestic universities. His representative works include Public Relations, Public Relations Practice, Public Etiquette, etc., which are quite influential in society and have made great achievements in academics.
Not only that, Mr. Jin Xin also served the society and made many in-depth investigations and guidance in enterprises. Under his leadership, the popularity and reputation of many enterprises have been improved unprecedentedly. He personally directed the famous Haikou Commercial War.
Today, Mr. Jin took the trouble to come to our company to guide the work, and we welcome him!
I believe that Mr. Jin Xin will definitely point out a broad road for the prosperity and development of our company.
Let's all welcome and thank Mr. Jin Xin for coming again and listen carefully to Mr. Jin Xin's suggestion.
Sixth, it is the speech during the explanation.
In exhibitions, exhibitions and conferences of new products and technologies, as well as in daily promotion activities, business people often need to make comments.
Interpretation is a special explanation and explanation of an event or article at the request of others or to meet their needs.
When preparing the commentary, you must be targeted, try to imagine what questions the audience will ask, how to answer them, be prepared, and make a great teacher.
When preparing a commentary, we must highlight the characteristics, strengths and advantages of the narrator. For example, when releasing other people's new varieties of "oil shoes", it should be emphasized that you don't need shoe polish to wear. When explaining the advantages of American batteries, it should be emphasized that there will be no exudate. In this way, the audience will be deeply impressed, and they can "catch" their hearts at once, really impress each other and attract each other.
Someone said, "What you buy will never be sold." Nevertheless, when preparing the commentary, business people should not only "sell goods with one mouth open", but also "cheat, cheat, cheat" the audience. In fact, when emphasizing the advantages of something, it should be moderately "bright and ugly." For example, it is not advisable to wear light-colored socks when wearing oily shoes at first, otherwise it will be stained by the oil oozing from leather, but it will win people's hearts because of honesty.
When you get cold feet, if the audience interrupts, asks or even deliberately says something strange or has questions, you must be calm and still maintain your proper demeanor.
Sometimes, the commentator in full view will affect his mood because of the audience's "line of sight pressure", that is, unfriendly and distrustful eyes. This situation is more likely to happen when the narrator is new to the lecture. Please note that at this moment, don't avoid the audience's sight, or watch the speech, or look at the sky. At this time, the narrator should continue to speak, while avoiding those indifferent and critical eyes and looking for his supporters in the audience, that is, those who have friendly eyes or nod frequently. This kind of positive eye contact with friendly people will help improve my confidence and believe that this speech will be a success.
At the exhibition of new products and technologies, there is a comment on recommending new products:
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