The investigation of the target market includes the country, population, netizen base, religious belief, activity hobby and lifestyle; And living standards, economic level, housing conditions; Daily household appliances, transportation, shopping groups, shopping preferences, shopping time, holidays and so on. These factors may become the critical point for you to choose products, which are closely related to the later product development and can make you know more about the specific situation of the target market.
2. Research on market trends
Through market trend analysis, we can understand the market heat and predict the future trend. If you operate a multinational site, you can directly use Google Trend to understand the sales trends of various countries, and then adjust the product selection direction according to the competition and sales situation of various national sites.
3. Personality, hot keywords research
Personalized, high-profile and special keywords are extracted from the well-known consumer information in the market, and added to the new attributes of the selected goods, which can produce unexpected effects. Generally, there will be no outdated or monopolized hot information. Hot information can be found from categories and keywords (the search volume of keywords can reflect the demand of products) or comments, with accurate words as the first choice. You can also find out from major social network media and technical websites to learn more about the daily preferences of mass netizens and their special preferences and research on certain products, and combine mass products with minority products to get more inspiration for product selection.
4. Peer/competitive product research
"Know yourself and know yourself", instead of spending time and energy imitating the houses and products of big sellers, it is better to learn from the choice ideas of excellent peers. Behind every explosion, the efforts of R&D, operation and procurement teams are condensed. Through the market research of peers and competing products, we can find their advantages from good products, and we can also innovate on the existing basis; If the new products of our peers don't sell well, we can take a warning, analyze the reasons and avoid risks.
In addition to selecting products from the above four points, specific analysis is needed. According to the economic development and consumption demand of different sites and the characteristics of different cross-border platforms, our choice should also meet the requirements of site and platform planning.