1. How to write the title of the house?
(1) Be concise and highlight the selling points; (2) Pay more attention to the cost performance, location, surrounding facilities and appreciation potential that customers are most concerned about; ③ Appropriate consideration should be given to using some advertising language, but it should be close to the truth and not false. For example, in the xx Center, the scarce small apartment is in the south, only selling xx million, the wedding room is the first choice, and the key primary and secondary schools in xx are nearby, which is absolutely over-valued, urgently sold and transferred at a low price. 4 There are no illegal words in the title: some websites stipulate that some sensitive words cannot appear in the title, so pay attention to this when writing the title, otherwise it will be easy to publish unsuccessfully.
Because the title of the house will be displayed directly in the house list, attractive recommended titles will often be the key to increase the number of clicks on the house. To write a good title of a house, we must first understand each house comprehensively and deeply, then dig out the characteristics of each house and highlight their advantages in the title. The title of the house is like a short advertisement, highlighting the selling point of the house and attracting customers' attention at the first time.
The title of real estate millet book is also based on these principles to provide users with reference books. Because the title provided is relatively simple, the broker needs to make some modifications and supplements after using the title to help me write the title. The function of helping me write the title helps the broker to simplify some of the work of writing the title to some extent.
Second, how to write a good description of the property?
A good residential description should include the following contents: ① Introduction of residential characteristics: Residential characteristics include residential environment, transportation, supporting living facilities, parking lot, etc. It should be concise and clear, not simply copying the name of the real estate, but analyzing and interpreting its advantages with the professional vision of the broker; ② Housing introduction: Housing includes the owner's mentality, reasons, housing area, housing age, housing type, floor, location, landscape, decoration, house price analysis, total price and unit price, etc. ③ Grasp the key points: express the internal characteristics of the house, highlight the key points and remember the advertisements.
Writing principles of housing description: ① No violation: SouFun stipulates that the names of similar websites are not allowed in the housing description. Such as Phil, 58, etc. , if these words appear in the description, illegal content will be displayed when publishing, and you will be prompted that the title or description is wrong; (2) Rationality: it not only makes netizens look more intuitive, but also reflects the professionalism of brokers; 3 Professionalism: give advice to netizens to help visitors make more informed choices; 4 service consciousness: consider the problem from the perspective of netizens and answer the questions that customers care about; 5 details: the font size is different, the content is detailed and appropriate, and the focus is clear; 6. Highlight the advantages of yourself and the company and let netizens trust you; Don't write words like dictation.
According to these description principles, Xiaomi Book of Real Estate provides some description templates for users to use. There are simple templates, which can also be tailored for you according to the company's needs, so that the description of the company's housing information has a unified layout, reflecting the uniqueness of the company and improving the credibility of the company's brokers' housing information.
As a real estate agent, you will be bored and uninterested when you are faced with a lot of housing information every day, editing titles and descriptions one by one. Now you don't have to worry, real estate millet can help us solve this problem. The latest cloud-based real estate agency management software-real estate secretary, adopts the most advanced cloud technology in China, sends out housing information with one click, and has built-in function of automatically writing housing title and description template. The software is very smart. It automatically generates the title according to the basic information of the house you fill in, so you don't have to rack your brains to write it. The description can be saved as a template, which can not only save you time in writing the description, but also unify the description style of your house information and increase the credibility.
Title, description, real estate book, it is easy to help you!