Business skills: integration of stores and warehouses
Skills of Breaking Stores and Gathering Popularity Many large stores opened by Chaoshan people are related to warehouses. On the surface, they look messy. There are so many commodities everywhere that it is sometimes difficult to settle down. In fact, a large amount of inventory in the store will not affect the image, but will often promote sales. Deliberately stacking goods in the store makes customers feel crowded, but lively, products can be seen clearly when they are close, it is convenient to find someone to consult, and it also makes them feel that the supply is sufficient. This will often cause the store's goods and popularity are very strong.
If you look for a small shop with three walls open in Shenzhen, people can easily enter the shop from all directions, and the fruit stand extends to a place many meters away from the shop. It must be a shop opened by chaozhou people, and they often know how to make full use of and expand the space, not limited to the space in the shop.
Business skills: small profits but quick turnover, cheap shipping skills.
The tradition of Chaoshan people doing business is small profits but quick turnover, and this simple skill has been brought to the extreme. Chaoshan people will sell goods as long as they have a little profit. They value cash flow more, in their words? One hundred credit coins are worth fifty cash? . Unlike people in other places, you must make a certain profit difference before you are willing to ship.
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Beijing Gome, which sells electrical appliances, makes people think that it is a store opened by Beijingers. Actually, Huang Guangyu, a native of Shantou, opened a shop in Beijing without graduating from junior high school. 18. Gome, which the retail industry needs to take a high look at, is actually the result of Chaoshan people's skill of opening stores with small profits but quick turnover to the extreme. One of the skills he used when he started to open a shop and make a fortune was to ship at a low price, that is, at what price Gome purchased goods from manufacturers without increasing the price. But Chaoshan people never lose money in business. Although Gome doesn't make money selling electrical appliances, it has gained popularity.
He makes money by popularity and selling small accessories, such as batteries, antennas, headphones, tapes and cabinets, because customers generally don't care much about the prices of these products, and they are in urgent need, and most of them are willing to buy them together. The profit of these small household appliances is relatively high, and the profit will be considerable if the quantity is large. Typical? The lamp I sold you made you buy my oil? Strategy. In addition, because of the considerable sales, home appliance manufacturers advertise for Gome, and Gome earns advertising fees for free. The most important thing is that manufacturers have rebates at the end of the year, or because of the large quantity, the rebates are also considerable.
Business skill: the skill of shipping below the purchase price.
When I was a manager in Shenzhen Health Products Company, I often dealt with the wholesale and retail shops opened by Chaoshan people, and found that Chapman often shipped the goods at a price lower than the purchase price I gave him, that is, the price of oral liquid I gave him was 265,438+a box of 0 yuan, and they often sold them at a price even lower than that in 20 yuan, not once or twice, nor were they two Chaozhou bosses. After a period of observation, I soon got to know them? Trick?
Later, I was also in the academic school. China mba website? And marketing practitioners? China Marketing Communication Network? Sent a post,? Let's test you: If a merchant buys from a manufacturer at the price of 20 yuan and has already shipped 19 yuan, he can still make money. Do you know the reason behind it? Please give more than three answers? . As a result, few academic marketing friends can fully answer this marketing question with China characteristics, and people who have dealt with Chapman in actual combat often know it? Secret? .
Business culture of Chaoshan people;
Chaoshan people are often known to outsiders for their shrewd and pragmatic business quality. However, businessmen who are too clever are always envied, which is also the fuse of the bloody anti-Semitic movement in history. Southeast Asia? Chinese exclusion movement? There are similar reasons. If everyone is anti-Semitic, Jews will be more United, more conservative and cherish Jewish traditions. But in terms of unity and conservatism, Chaoshan people are not worse than Jews, which is why some foreigners full of prejudice and hostility have been? Criticism? Their place.
Look at the comments on the Internet, especially Netease News. As long as it is slightly related to Chaoshan people (sometimes just because the protagonist has a kung fu tea set), you can find all kinds of words that catch the wind and plant the blame, or viciously attack and demonize Chaoshan people's comments. But in sharp contrast, you are often surprised: why Chaoshan people rarely fight back, because they have long been used to all kinds of absurd right and wrong exclusion, and it is also related to their low-key and pragmatic personality.
To sum up, Chaoshan people, as a minority in Guangdong, often bear much more right and wrong than praise and beauty. When they make achievements, they can't see them, but once they make mistakes, they will be infinitely magnified by arrogant and ignorant foreigners. So in all aspects? Angry? Although Chaoshan people are smart and capable, they only rely on their own Chaoshan culture because of the lack of Jewish religious belief. Even though they have their own religion-German religion in reality, this religion can only be found in Southeast Asia.
Inspired by historical, realistic and natural reasons, coupled with a large number of Hakka studies next door to Chaoshan and the influence of Guangfu chauvinism, hipsters began to realize the necessity of preventing the Chaoshan ethnic group from being marginalized, so they continued to invest money and manpower in Chaozhou studies. Although the current study of ocean tides is the most prominent one in the national regional studies, the conservatism of Heluo clan leads to some deficiencies in the field of vision of its researchers. In today's increasingly globalized world, most of them are confined to the local area and are not good at United front. So in the English world, you can rarely see the discussion about Chaoshan. If Heluo people always limit their horizons to their own living areas and do not actively participate in the discussion of state affairs, then as a minority, they will inevitably suffer big losses.
In a word, the aura of Eastern Jews is both a burden and a whipping for Chaoshan people, and they need to make more outstanding achievements through unremitting efforts to resolve possible dangers in the future.