1, the understanding of the market, especially the understanding and sensitivity of the market about to enter this industry.
2. Have a well-thought-out plan, clear accounts, and the profits and development prospects of this industry.
3. Correctly understand the government, laws, regulations and related policies. I don't know anything You really don't know what to consult and what to know. After all, there is specialization in the industry.
4, a person's ability is limited, if possible, seek a good partner or a good team, everyone's resources are integrated together, sincere cooperation, resources * * *.
5. Capital problem, which is the most difficult problem to solve. Capital accumulation is the most tiring stage. You can borrow money, but it is not easy to lose money. Please wait until you are optimistic.
6. Entrepreneurship is absolutely about creating services or products. Customers are consumers. Before starting a business, the wider the network, the better. After all, the sentence that many friends have multiple roads is not built.
7. Selling is actually selling products. In order to know more about consumers and what products and services they need, so as to better meet this demand in the future. Now most entrepreneurs are starting their own businesses for the first time. For first-time entrepreneurs, the most important thing is to have a basic understanding of the basic elements of a project or enterprise's success.
Time required:
Just like climbing a mountain. If you have climbed before, you will be more relaxed when you climb next time, because you know how high the mountain is, how long it will take to climb, how much water you need to bring, and how to save your strength. ......
For the vast majority of people who start a business for the first time, because they don't have the overall concept of starting a business, they often take many detours, and some people may walk for 10 years. Many entrepreneurs will feel depressed when they have not seen the dawn for three or four years.
In fact, if you know the success factors of a project or a venture, these problems will not exist.
Background, there must be background.
The background here is not your background, but the background of shareholders. For a promising project, the amount of financing is not important, but the investor background is very important. Take bicycle sharing as an example. OFO and mobike can eventually grow into * * * bike-sharing giants, and the strong financial background behind them cannot be ignored.
For example, Jingwei China, Jinshajiang Venture Capital, Didi and Xiaomi like the OFO camp; Mobike camp has Tencent, Sequoia, Gaoying Capital and innovation works. Both shareholder lineups are star capital. It is the market effect brought by these star capitals that is one of the important magic weapons for them to get market recognition quickly.
However, in today's era when traffic is king, there are a number of star capitals leading the investment, plus the traffic entrance, which can be said to be even more powerful.
For example, among the investors in the last round of B, apart from the three star capitals of Meituan Public Comment, Brilliant Capital and Juewei Duck Neck, Happiness Cake won the top display in Meituan APP, and the traffic entrance potential is huge.
Wine is not afraid of the deep alley, and the market is king.
All the great entrepreneurs in history, such as Jobs and Bill Gates, firmly believe that their products will definitely change the world, because the world is not so perfect.
For start-up projects, it is particularly important to quickly occupy the market in the early stage. Billions of unicorn companies, such as Snapchat, Airbnb, Uber, Aauto Quicker and Didi, have all achieved success due to their rapid growth and network effects.
Young companies should have a big structure, but don't aim too high. It is best to lock in a big market with broad growth at the beginning. For example, Facebook initially focused on Harvard University and its surrounding college students, Square's main customers were small and medium-sized enterprises, and China's Aauto Quicker APP focused on sharing GIF pictures and short videos. At the beginning of their business, they all choose to concentrate their resources in the small target market in the big market, which often brings greater success.
In short, do a good job of "big market, small goal" and exponential growth is just around the corner. Internet plus, even more so.
In recent years, we have heard of various traditional industries in internet plus, but the leading food industry in internet plus is relatively rare, because there are special problems in food industry, such as transportation and preservation, and the establishment of rapid logistics system is not a fuel-efficient lamp.
However, someone finally did it. JD.COM has built its own rapid logistics system by setting up warehouses in JD.COM all over the country, while Happiness Cake has built a complete supply chain and logistics system by setting up 160 satellite factories in large and medium-sized cities across the country 182 satellite factories, which can be delivered within 2 hours in the industry, breaking the geographical and transportation restrictions of the food industry, amplifying the potential market several times and accurately capturing a large number of loyal fans. It is precisely because of this that the "Internet Plus Cake" model of Happiness Cake has truly achieved exponential growth: the sales volume has continued to increase every year 100%, and the order volume has reached a record high for three consecutive years. It is estimated that its net profit will reach 600 million+in 20021year.
Entrepreneurship is a long-distance running, and patience is very important.
Entrepreneurship is a long-distance running for ten years. Every stage of the growth of an enterprise or a project can be accelerated, but it is impossible to cross it. Each stage takes about three years, and a successful venture needs more than 10 years.
It took 10 years from the establishment to the success, no matter those enterprises that we are familiar with or those that we don't know. Every BAT company has a history of more than 10 years from its establishment to the final IPO. If you take this as a reference, you will find that it is normal for you to struggle on the road of growth after three to five years.
During the long-distance running, rectification is also very important. How to know whether you are on the right path depends on the following two points:
1. Industry leading
You can't lead the industry, but you must be one of the best in your own segment and have a leading market share.
2. Sustained growth
This year is 50% higher than last year and 20% lower next year. The ups and downs of a project or enterprise can't be called success, only a sustainable growth enterprise can be successful.
However, if you already have the corresponding background and quality, then time and money are not a big problem.