(1) Collect "living intelligence" extensively.
With the change of the times, information can bring a steady stream of new ideas to operators. There are many kinds of information in society, but there is no fixed shape. Besides referring to written information, relying on the introduction of the media, "life information" occupies a very important position. There are probably the following ways to obtain "life information":
① Investigation. It is the most commonly used method for operators to solicit the opinions of consumers by telephone or questionnaire as reference materials for further improving products. In addition, the salesman can also ask the user's opinion on the product while selling the product.
② observation. Pay attention to every detail, especially the process other than manufacturing products, such as the attitude of employees, the change of environment and the change of raw material suppliers, which can directly affect the quality of products.
③ Visit. Don't indulge in your own product research and development all day. Sometimes visiting other people's products in other places can often stimulate your new ideas.
4 collection. Collect the best-selling and unsalable products, and then make a careful comparative analysis, especially the products of competitors, in order to find out the advantages and disadvantages.
⑤ Communication. Talk to people from all walks of life and find out their attitudes towards this industry, and you may get some unexpected gains. In addition, a general understanding of other industries will also help you develop new products suitable for each other.
(2) keenly aware of changes in the environment
Environmental changes, including natural changes, social changes and personnel changes, are judged by people's sensibility. Operators who are indifferent to environmental changes will never have any chance of success if they still don't know how to seize the opportunity when it comes. Only by correctly grasping the changes in the environment can we have the ability to adapt. If the operator "misreads the change" or "misreads the change" and asks for directions blindly, it is as dangerous as "a blind man riding a blind horse, approaching the abyss at midnight" and bankruptcy is not far away.
(3) Pay attention to social changes
Social changes are sometimes terrible and often seriously affect the sales of certain products. Operators must be "aware" of social changes. It is not a subjective prediction or random guess, but based on objective laws, with the help of scientific analysis methods and the method of "treasure mirror" identification, it dispels dark clouds and fog and reaches the realm of prophecy.
Operators can pay close attention to social information, get a glimpse of social changes, and advance in the direction suggested by social information, that is, they can foresee tomorrow's changes, thus winning the most precious time for launching new products. For example, with the progress of the times, the extensive use of machinery has replaced many talents. Knowing that this is the process of human progress, we will not blindly emphasize the competition between manpower and machinery and make unnecessary losses; Because of family planning, the birth rate of babies has dropped sharply. However, with the development of commodity economy, the improvement of material life and the increase in sales of children's toys, the best-selling products cannot be determined by the number of people alone.
Today's society changes three times a day. As long as you understand the purpose and reason of paying attention to social changes and persist in doing it, I believe that so many social changes are enough to produce many far-sighted ideas.
(4) Get out of the closed circle and get in touch with the society.
The bigger the enterprise, the easier it is for operators to trap themselves in the "ivory tower", only listen to the reports of subordinates and believe the results of sales surveys. This traditional way of obtaining information is far from modern society. Even successful operators who have made a name for themselves should make use of their leisure time, sacrifice a little rest time, and often wander the streets to see what citizens generally like and what activities they are keen on. Of course, don't neglect to pay attention to whether your product is popular with the public. Keep in touch with the society, improve their own quality at any time, and refer to the needs of the society to produce more products that are popular with consumers. Focusing on small things and looking up from the most impossible reasons often leads to unexpected results. As an operator, you must never be stuck in the office all day. You must get in touch with the society and increase your knowledge in order to broaden your horizons of making money with the characteristics of operators.
(5) Pay attention to the role of newspapers, magazines and other media.
Today's customers are more and more easily guided by the mass media. Real discerning operators attach great importance to collecting information from newspapers and magazines, because newspapers can reflect social changes extremely sensitively. For example, when newspapers and magazines focus on promoting a product, service or activity, they do an excellent promotion work invisibly. Each issue has a special atmosphere and publicity focus, and it is not difficult for operators to get inspiration for making money as long as they pay a little attention. A toy company in the United States made the world-famous Transformers, which became a must-have for children all over the world and earned tens of billions of dollars. But the initial sales were not like this. People don't know this kind of toy, let alone how to play it. Later, they skillfully used propaganda to open the door of tens of billions of dollars in the national treasury. They thought: Transformers should be made into a touching story, which can not only touch people, but also teach people how to play with this toy. So, they made up an animated film "Transformers", which was immediately favored by children as soon as it was on TV. Later, the company gave it to Japanese TV stations for free, which became popular all over Japan. It quickly caused a lasting sensation in Europe and America, and finally they gave it to China, the largest children's market in the world. After watching cartoons, children have a strong desire to imitate. They all want their parents to buy a set of specific operations of Transformers and are fascinated by another imagination.
Therefore, relying on and skillfully using newspapers and magazines is a convenient and direct way to obtain information and earn money. Of course, newspapers and magazines can't be the only way to get social information. It's better to read two more copies, because when people always make mistakes and omissions, it's very dangerous to rely too much on a few fixed people to provide information, which is easy to listen to.
-Quoted from Yanbian People's Publishing House "Men Should Do Better"