The construction of WeChat public platform mainly includes the following work contents: (1) Selection of WeChat public platform type; (2) Editing and determining basic information; (3) the selection and determination of head portrait; (4) Setting and determining the menu bar; (5) the setting and determination of automatic reply; (6) WeChat authentication.
(1) Type Selection of WeChat Public Platform
At present, WeChat public platform * * * has three types to choose from: subscription number, service number and enterprise number. Among them, personal attention to the enterprise number requires the prior approval of the enterprise, which is not conducive to the rapid acquisition of fans. In addition, other functions of the enterprise are more suitable for employees in the enterprise.
Subscription number and service number have their own advantages and disadvantages. The subscription number provides more opportunities to send messages, while the service number provides more interfaces and opportunities to display them separately in the message bar. Choosing a subscription number or a service number depends more on the bank's positioning of WeChat. If more attention is paid to display and marketing, the subscription number is more appropriate; If more attention is paid to service and interaction, the service number is more appropriate.
Take Industrial and Commercial Bank of China as an example. You can find a name by searching the official account of WeChat. Industrial and Commercial Bank of China? The subscription number, also have a name? China Industrial and Commercial Bank Electronic Banking? Service number of. Subscription number, what is the last paragraph of the automatic reply that appears after attention? If you need to handle specific business such as account inquiry, the customer service staff needs to answer directly. Please search ICBC-E-Bank for attention? China Industrial and Commercial Bank Electronic Banking? Wechat service number. ? From this explanation, we can understand the difference between service number and subscription number more clearly.
If the purpose is only to do marketing promotion and increase brand value, it is recommended to use the subscription number; If the purpose is to serve customers directly and become a service channel, it is recommended to use the service number. Of course, you can also have a subscription number and a service number like ICBC.
(2) Editing and determining basic information
The basic information includes five parts: WeChat name, micro signal, function introduction, account theme and other contents. Among them, the acquisition of account subject depends on (6) WeChat authentication, which is explained in (6).
There are generally two different choices for the name of WeChat: bank name and bank name +slogan. Some banks with multiple WeChat public platforms may be building brand WeChat while building bank WeChat. In some cases, the brand will become the name of official WeChat account. There are also many kinds of bank names, including full names and abbreviations. For example, Bank of Communications Credit Card WeChat, China Agricultural Bank Smart Little Talent, Beijing Rural Commercial Bank E Service, Jinjiang Rural Commercial Bank Heart Service, Beichuan Rural Credit Cooperative Your Mobile Banking, etc.
Compared with the name of WeChat, bank micro-signals are not standardized, such as cmbcwxbank of Minsheng Bank (bank initials+WeChat initials+bank English), China of Guangfa Bank (bank initials+connector+China English name), and jjrcb96336 of Jinjiang Rural Commercial Bank (bank initials+customer phone number). The bank micro-signal can be freely selected according to the positioning of the bank.
The functional introduction of the bank WeChat public platform can be generally divided into four types: bank slogan, basic introduction of the bank, platform functional positioning and other contents. Bank slogans, such as those of Beijing Branch of Baoshang Bank? Special life, special finance? ; Basic introduction of banks, such as Bohai Bank? Bohai Bank was established in 2005? ; Introduction of platform functions, such as Bank of Communications Weizhong Bank? Bring you the latest news from Bank of Communications, so that you can keep abreast of various preferential activities? (Subscription number), from China Merchants Bank? Functions include: WeChat free accounting change notice? (service number); Other contents, such as those recruited by Minsheng Bank? Thank you for your attention? , Minsheng Bank? Minsheng Bank WeChat Bank, Wei at your service? .
Of course, the function of more banks is to mix the above. In the process of determining the function introduction, we should pay attention to the reading habits of followers and try not to confuse them.
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