The whole process of my real marketing, ups and downs in the workplace are normal. Every career discovery has a course, and everyone's workplace experience is different. Let's share the whole process of my real marketing and learn together.
My real marketing process 1 I don't have the ease and pride when Gao Jianhua left HP with a smile, nor the calmness and freedom when Lei Yu fled a foreign company. Cultivate me from an ignorant teenager who just left school to a marketing veteran in the leather stationery industry. My career in recent years has made me mature a lot, not only teaching me a professional skill, but also letting me understand a lot of life truths. But I know that marketing is an endless war, and I don't know when and where it will be defeated, so when I choose to leave, there will inevitably be some ideas that touch the future.
There are many acquaintances between people and pigs. Pigs jump ship for food, which makes them fat and strong. People change jobs for a better job, and the purpose is to constantly add value to themselves. Indeed, watching people jumping around seems to be really smarter than before, and influenced by it, I have the idea of job-hopping.
Of course, my promotion from a grass-roots industry to a marketing manager seems to be smooth sailing. In addition to relying on your own efforts, you also rely on luck. Isn't it said that success depends on 70% effort and 30% luck? I am no exception. But fate doesn't always love a person. She sometimes takes a nap.
I foresee that this will be the most important battle in my career. So I started a bitter battle with the determination to succeed or die. From team building, to laying a good market foundation while dealing with market problems, and then to establishing a global marketing network, every step has gone very hard. After several months of hard work, the market situation has greatly improved, the sales performance has obviously improved, and everything is developing in a benign direction. However, the bosses are not satisfied with the existing results, and my immediate supervisor dare not take responsibility, so some news about my personnel changes came out.
In domestic-funded enterprises, bureaucracy has always been very serious, and bosses are always good at changing their judgments on things through their own authority. Famous philosophers and students are the survival foundation of the workplace, and the responsibility of the selection Committee has become a criticism of professionals. In this case, I have no choice. I think promotion is the wisest decision. So, without any hesitation and disappointment, just when my boss told me that my position was going to change, I told him that I could be the head of the company's marketing department!
From college graduation to professional manager, I have never felt so relaxed in the past five years, as if a burden that has been carried for many years has finally been lifted. At that moment, I found that the sky is blue, birds can sing and breathe so smoothly! I decided to give myself a May Day holiday and fly abroad.
I really planned to spend some time on a long trip, but the hot weather scared me, so I had to stay at home and surf the Internet, read books and watch TV. After a month of self-cultivation, I once visited the supermarket and saw the tally clerk of Coke sorting the shelves, and suddenly wanted to go to work. What touched me was this job. I should be like all marketers, burning the passion of youth in the sun!
The whole process of my real marketing II. The tragedy of a job-seeking college student
This tragedy once again shows that there are weaknesses and blind spots in China's legislation and law enforcement against pyramid schemes.
Wu Ruixiang, 57, wanted to cry when he saw Ji Pengcheng lying on the kang. 39 days ago, as a lawyer, he met this young man. Since then, he has come into contact with something that he seldom paid attention to before-MLM.
Ji Pengcheng, a 23-year-old college student, will graduate in July of 20xx. In order to find a job, he ran around. At present, I am lying in the home of North da miao cun, wudan Town, Wengniute Banner, Chifeng City, Inner Mongolia, and I can't take care of myself. The reason why his life has changed is pyramid selling.
Wengniute Banner in Chifeng City is a national poverty-stricken county (banner), with agriculture and animal husbandry as its main source of income, and its per capita annual income is around 700 yuan. As a child from a poor area and a poor family, Ji Pengcheng studied in Hubei Changjiang Engineering Vocational College, which attracted the envy of some people.
Ji Pengcheng recalled that as a graduate of water conservancy and hydropower construction engineering in 2008, when he was about to graduate, he tried to recommend himself to the employer like other students. "Born in the countryside, I know the hardships of my parents. For my school, they get up early and get greedy for the dark, doing farm work and odd jobs day and night. Seeing that my parents' hair is getting whiter and whiter, my waist is getting more and more bent. I can't stand it inside, and I want to share the pressure of life with my own hands. " Ji Pengcheng said.
At this time, he saw from the Internet that "the expressway project of China Railway Third Bureau is recruiting surveyors" (it is purely a scam and has nothing to do with China Railway Third Bureau-reporter's note). At that time, Ji Pengcheng thought that this kind of field work environment was poor, the conditions were bitter and the competition was small. Moreover, the "China Railway Third Bureau" is a state-owned enterprise and is also suitable for its major. To this end, he contacted a person who called himself "Manager Lu" according to the telephone published on the Internet. According to the instructions of the other party, he decided to go to Heze City, Shandong Province for an interview.
On the morning of 20xx 165438+ 10, Ji Pengcheng asked Zhang, the class teacher, for a week. 165438+1On October 27th, he took the train from Wuhan to Heze. At 5 o'clock that evening, he arrived in Heze and got in touch with "Manager Lu". The other party said that someone would pick up the station later. At about 7 pm, a young man in his twenties took Ji Pengcheng to a shop and asked him to buy luggage. Ji Pengcheng recalled that he was very tired because of carsickness. He wanted to "have a good rest and then go to see the manager" and chose a cheaper hotel to stay. The young man who picked him up then left.
The next morning, Ji Pengcheng contacted "Manager Lu". The other party said that they were repairing expressway, which was far from their residence. The unit will send a car to deliver, eat at the construction site at noon, and send a car to pick it up at night. So they can only meet at night when they come back from the construction site. At the same time, Ji Pengcheng was told that they passed by the "Triangle Garden" at night and asked him to wait there.
165438+1At 6 pm on October 28th, Ji Pengcheng came to the "Triangle Garden" and waited for an interview. At about 7: 30 in the evening, two young men called his name, checked his ID card and said it was "from Manager Lu" and took him to his residence.
Ji Pengcheng recalled that along the way, they talked about the project. The other party said that they were "driving excavators" and Ji Pengcheng "didn't feel abnormal".
Bought luggage and walked into the third floor of a small building. On entering the room, Ji Pengcheng began to "feel something was wrong". This is a two-bedroom apartment. Intuitively, the people in the room "don't like engineering at all" and there are no instruments. Ji Pengcheng recalled that after entering the house, he was asked to put down his luggage and put on slippers. Later, he was pushed into a room by several people. There are seven or eight people shaking hands with Ji Pengcheng. At this time, Ji Pengcheng realized that he might have been cheated and entered a pyramid scheme. At least, this is a "lawless gang".
After a while, Cheng Peng, an outsider, was playing cards in Raj, but he didn't agree. At this time, he wants to contact his classmates by mobile phone. But just out of the room, a man "borrowed a mobile phone" from him. Ji Pengcheng realized that "they want to cut off contact with the outside world" and did not agree. Then five or six people surrounded him for more than 20 minutes. A young man with a black leather coat and a crew cut grabbed him by the collar and dragged him to another room. At the same time, several people began to beat him. "Helpless, I gave them my mobile phone." Ji Pengcheng said.
After that, Ji Pengcheng asked people around him: "When will you go to the construction site?" A man told him not to worry, there was bound to be a meeting tomorrow. Hearing the news of "meeting", Ji Pengcheng strengthened his judgment of falling into pyramid schemes.
I have heard of some behaviors of pyramid selling before. At that time, he had only one idea: make up his mind and fly away. However, the doors are always locked, and all the windows have iron bars, except the kitchen and bathroom. At this time, a young man told him to "be honest and obey the arrangement" and refused his request to return the mobile phone.
Ji Pengcheng chose to escape from the bathroom. Besides, the latch of the bathroom has been taken away. The window is only about 40 cm, and there are screens. He glanced at the outside of the building. At this time, the sound of tearing the screen window alarmed the people who looked at him, and they broke into the house. Ji Pengcheng wanted to "wait no longer", so he climbed up the window and jumped down from the upstairs.
In the subsequent scene, Ji Pengcheng said that "nothing is remembered".
After the alarm, Ji Pengcheng was rushed to the Third People's Hospital of Heze City. On June 3, 2007,65438+February 3, 2007, the diagnosis certificate issued by our hospital stated that Ji Pengcheng, male, aged 23, was diagnosed as comminuted fracture of the left hand, joint dislocation, lumbar fracture, vertebral compression fracture, bilateral lung contusion and bilateral pleural effusion by our hospital on October 29, 2007. Suggestion: Hospital treatment.
Shi Jing, deputy head of the Interpol Brigade of the Peony Branch of Heze City Public Security Bureau, said that this was an incident in which online recruitment swindled college students into pyramid schemes. After receiving the report, the police arrested four suspects from the room where Ji Pengcheng jumped from the building. The four suspects suspected of illegal detention are all around the age of 20, and three Henan people, 1 Inner Mongolia people, have just graduated from school. At present, the case is still in the stage of investigation and prosecution.
Ji Pengcheng's situation touched many people's hearts.
Liu Awei, a 23-year-old classmate of Ji Pengcheng, immediately rushed to the Third People's Hospital of Heze City after receiving the news. She saw Ji Pengcheng particularly haggard, in poor health and unable to move.
When Ji Pengcheng's father Ji Hua arrived, Ji Pengcheng was seriously ill. After more than a month of treatment, his condition has improved. Because my family was poor and unable to continue treatment, I had to choose to return to my hometown in Wengniute Banner, Chifeng City, Inner Mongolia. At present, the condition is still serious, and life cannot take care of itself. I lie on the kang every day.
Ji Hua and Liu Awei were surprised to learn that Ji Pengcheng was the third person who was deceived by pyramid schemes and jumped to escape control.
Teacher Zhang from Changjiang Engineering Vocational College, Ji Pengcheng's class teacher, told the reporter that the school had remitted 2,000 yuan after learning that Ji Pengcheng had gone out to apply for a job. At present, teachers and students are expecting Ji Pengcheng to recover soon.
In the Third People's Hospital of Heze City, Ji Pengcheng was hospitalized for 32 days, and his family spent nearly 30,000 yuan for this. Later, when the family couldn't afford it, his father Ji Hua and his friends put him on the train and went home. At present, the family has spent 40 thousand, and the debt is already very high, which is unsustainable. What is worrying is that Ji Pengcheng's condition has not improved, he can't sit still, his left hand can't move, and he can't take care of himself.
Shi Jing, deputy head of Interpol Brigade of Peony Branch of Heze City Public Security Bureau, told reporters that students should be reminded not to trust online recruitment information easily. They should face it calmly after entering pyramid schemes by mistake, and don't use methods such as jumping off a building after temporarily losing their personal freedom, so as not to cause more harm to themselves.
In this regard, Wu Ruixiang, a lawyer who provides legal aid to Ji Pengcheng, said that college students fall into the recruitment trap of pyramid schemes, which is not a simple problem of weak awareness of prevention, but a problem of ineffective attack on pyramid schemes. The increasingly violent tendency of MLM organizations involves not only illegal business operations, but also robbery, injury, fraud, illegal detention and other crimes. People are familiar with the criminal means of pyramid schemes, that is, deceiving victims to places controlled by pyramid schemes by fraud. Now it has developed into violent detention of victims, robbing victims of their property, forcing victims to fabricate lies to ask their families for money, or setting work traps to lure relatives and friends into falling for it.
For more than a month, as a lawyer who volunteered to provide legal aid, Wu Ruixiang traveled to and from Inner Mongolia, Beijing, Shandong and other places many times. Through on-the-spot investigation, he believes that pyramid selling has turned honest and trustworthy people into liars and law-abiding citizens into participants in illegal and criminal activities, which is extremely harmful and must be severely cracked down. However, to crack down on pyramid selling crimes, it is not only necessary to have laws to follow, but also practical. The law must give full play to its role. Cracking down on pyramid selling crimes, the current predicament, some problems appear at the legal level. The "crime and punishment are not commensurate" of pyramid schemes, and there are soft spots and blind spots in legislation and law enforcement, which are the important reasons for the repeated prohibition of pyramid schemes.
He said that all along, the crime of pyramid selling has been cracked down and its legal responsibility has been investigated for the crime of illegal business operation. The crime of illegal business operation refers to that the actor violates the provisions of the state and carries out legal illegal business operations. Obviously, the crime of illegal business operation has not violated the personal rights of others. However, dealing with pyramid selling crimes with the crime of illegal business operation omits the legal investigation of pyramid selling infringement of personal rights, fraud and illegal detention.
Wu Ruixiang said that the Regulations on Prohibition of MLM in the State Council came into effect on 20x5x 165438+ 10/0/day, which defined MLM and stipulated the responsibilities of the industrial and commercial departments and public security organs, but the crackdown on MLM activities seemed to be limited. The industrial and commercial departments and public security departments disbanded pyramid schemes, just like bombing sparrows, and dispersed in a hubbub, but they turned around and came back, exhausted and with little effect.
The crime of pyramid selling is an organized crime, and its organizers should bear the responsibility of the crime of pyramid selling. At present, the blind spot of law enforcement is that the ringleaders are deeply hidden, do not directly direct something, and do not directly participate in and plan violent crimes such as fraud, robbery and illegal detention. Most of the people involved in fraud, robbery and illegal detention are the bottom-level personnel of pyramid schemes. They are brainwashed and controlled by thoughts. These people are victims themselves, and they have never even seen the culprit.
To this end, Wu Ruixiang suggested that those who deliberately provide places for pyramid schemes should be severely cracked down, as well as the house owners of Ji Pengcheng who jumped off the building and constantly rented their houses to pyramid schemes, and all of them should be held accountable. Only in this way can the MLM organization have nowhere to hide.
He said that pyramid schemes have developed rapidly, so it is necessary to set up separate charges in legislation. Those who set up pyramid schemes and cause serious consequences should be cracked down according to law; Those who shelter MLM organizations and cause serious consequences should also be severely punished.
Shi Jing, deputy head of the Interpol Brigade of the Peony Branch of Heze Public Security Bureau, also said that at present, the laws against MLM organizations are very weak. At present, MLM activities are mostly handled by the industrial and commercial departments, and the means of law enforcement are limited. Coupled with the strict MLM organization, it is more difficult for the industrial and commercial departments to deal with it.
Ray Wu Xiang He and Shi Jing both expressed their hope to set up a special organization to coordinate public security, industry and commerce, labor and other departments to crack down on pyramid schemes that use information such as recruitment and job hunting to defraud, illegally detain and rob property.