Public comments devoted to "presenting true evaluation" have become less true due to the gradual growth of a false high-quality comment industry chain. This fake high-quality comment industry chain is made by comment officials, merchants, agencies and comment writers, but it is real and exquisite in the eyes of ordinary consumers.
Founded in 2003, Dianping is a UGC (User-Originated Content) platform for marking and commenting on consumer places, which was merged with Meituan on 20 15. According to the data of the third-party data organization Ai Media Polaris, in May this year, the number of monthly active users of public comment exceeded 654.38+58 million. From mid-May to early July this year, the reporter investigated the authenticity of the comments on the public comments, and in the name of opening a shop for consultation.
Contact two public comment staff who are responsible for docking merchants. One of them said that public comments on third-party operating companies with official cooperation can help businesses "evaluate".
The screenshot she sent shows that in the "Meituan Kaidianbao" App in the official business background, in the "service market" column, there is a company that provides "brush praise" service in the "operation on behalf of" option. Another comment staff member stressed several times that it is possible to spend money to help merchants brush praise, but all of them are operated by third-party operating companies.
It has nothing to do with comments. The manager of a Chinese restaurant in Shenzhen and the owner of a nail salon in Beijing have confirmed that they can praise it through public comments. The owner of the nail salon told us that the operating company with official cooperation provided the service of brushing praise, and the restaurant manager told us that the staff who passed the public comment could contact the users to brush praise.
Regarding this issue, the relevant person in charge of the public comment responded that there is indeed a problem of false praise on the platform. However, they stressed that the behavior of "brushing praise" destroyed the foundation on which public comments depended, and the platform has been cracking down on the "brushing comments". The relevant person in charge said frankly that at present, the governance effect has not been made public. Platform users are satisfied.