In accordance with the working principle of "unified structure, integrated resources, interactive development and big brand", we will comprehensively expand the subdivision of real estate brokerage industry, form an interactive circulation service model with high information sharing and complementary resource advantages, build a large-scale digital real estate circulation service system, and maintain the leading position in the whole circulation field.
investment in real estate
Taking investment as the core, grasping the market situation, under the premise of effectively controlling market risks, expanding the scale of investment, arranging the time of project search, input and output, striving to achieve simultaneous rental and sales, forming a virtuous circle and rolling development of project development, and enhancing the economic benefits of enterprises. At the same time, seize the opportunity to move towards specialization and form a real estate investment management model that conforms to the company's reality and has its own characteristics.
Real estate entrusted management service business
Undertake and operate supporting management services such as land acquisition, planning, positioning and infrastructure construction of large-scale bases, and at the same time find projects in the market to cooperate with domestic and foreign financial institutions and project owners, and realize the basic development management expenses and the return profit of stepped project investment through professional management services.
Real estate financial services business
With the support of the major shareholder Shanghai Real Estate (Group) Co., Ltd., Shanghai Housing Property Guarantee Co., Ltd. will become bigger and stronger; At the same time, taking advantage of the company's unique network advantages in the circulation field and its advantages in the guarantee field, we will vigorously develop the housing loan brokerage business, actively explore new financial services such as housing insurance, housing trust, housing financing and housing industry fund, and shape the market image of real estate financial services.