The first step: brochure design. This can be said to be the key point of designing a corporate brochure. So before doing corporate brochure, make it clear that the brochure is an annual report? Or a corporate image book? Is the main purpose to sell products? Or for the superior leadership? Or what is the target customer group?
After the basic needs are determined, we will continue to communicate in depth according to the situation of the enterprise, the analysis of competitive advantages and disadvantages, the actual situation of the industry, consumer groups and the transmission of cultural concepts, do a good job in positioning this album, and finally determine the design style of the album. Only by finding the right positioning can all the work in the future be carried out in an orderly way around this positioning.
Step 2: After designing the first draft, you need a professional designer to design and complete the first draft. On the basis of the established scheme, it needs many adjustments to optimize the album design to the expected satisfaction. Design is an important link, and if you want to get satisfactory results, you must work hard on the details.
Step 3: pursue Excellence. On the basis of the first draft, corporate brochure requested that the color expression be concise and clear, so as to ensure the clear communication of advertising information. The direct display of graphics is the main means of expression. According to the requirements of the advertising theme and the appropriate background environment, people feel an atmosphere, artistic conception or style after reading it.
How to design a company brochure album design can be divided into company album design, commodity album design, corporate brand image album design, publicity album design, folding design, single page design, layout design, album cover design and so on. The success of the company's album design depends on its precise positioning.
Designers should communicate with customers and master their needs before designing enterprise album design, including the accurate positioning of album design style, the analysis of company culture and commodity characteristics, the accurate positioning of field characteristics, the operation steps of promoting album, and listening to customers' opinions. , and formulate the design scheme and countermeasures. Good album design is inseparable from the communication and cooperation between pictures before the design scheme, so as to reflect the consumer demand of customers and design a satisfactory album design for customers.
In addition, the album design should ensure that the content is standardized, the design style is simple and unified, and it has a good publicity and planning effect, realizing the company's publicity and planning purpose and promoting the company's publicity and planning and marketing.
In addition, the album design should also consider the company's own characteristics, culture and art, core concepts, regions and other aspects, and use appropriate artistic creativity and expression forms to show the company's style, publicize the company's culture and publicize the information content to the audience. In this way, the brochure can leave a deep impression on customers, deepen the understanding of culture and play a role in publicity and promotion.
For example, in the whole design process of this brochure, the designer defined the overall design style of the brochure and planned the contents of the brochure on the basis of communicating with customers and grasping customer requirements and design schemes. Through a series of work, such as data collection, landscape shooting, content editing, interface design, manuscript revision and finalization, the high-tech, high-grade and progressive brand image is highlighted in the page design style and content display.
How to design high-quality enterprise picture books? The main contents of the product brochure are: brands, products and services, and targeted psychological guidance for consumers.
With the help of written expression, consumers can identify with certain concepts, viewpoints and analytical ideas, so as to promote product brands and sell products.
Purpose. Zhonghui Design (Beijing Zhonghui Avenue Consulting Co., Ltd.) shares the brochure design process:
First, data preparation.
Company brochures should be prepared with corresponding materials, such as company qualifications, general situation of company development, leading team, company philosophy, core values, etc. , and the product manual should also prepare product information including pictures, data and uses. Understand the positioning of the company and organize relevant photos.
Second, market research.
Investigate customers' corporate awareness, product sales channels, product buyers, product prices, advertising methods, locations, promotion models and so on.
Third, design orientation.
According to the core values of the enterprise, the nature of the product, the company logo, and the design style of positioning the album, grasp the psychology of customers and consumers and do what you like.
Fourth, the design scheme
Combined with the previous steps, according to customer needs and consumer psychology, several sets of design style schemes of picture books are designed, which are reviewed, revised, finalized and carefully handled by customers.
V. album production
Select the appropriate album paper and binding method, make the album into a finished product, discuss the design and promotion plan, and finally promote it according to the plan.