American Real Estate Network is a vertical depth website for the public in China.
Website construction adheres to "content-oriented" and "service-oriented", mainly including news, housing, American real estate market analysis and other columns, covering most of the contents of mainstream American real estate online media. For real estate development enterprises and property buyers, the refined configuration of content provides customers and users with good online products, which has high user viscosity and reputation. It is one of the most comprehensive, professional and popular real estate websites in the United States, and it is also the growth of the American real estate network.
Second, professional network marketing.
1. Media operation
Different from the IT positioning of other websites, Real Estate Network, since its birth, has taken professional real estate network media as the pursuit goal of the website, created the media characteristics of the hotline from the aspects of personnel structure, organization, content setting, etc., operated by media, promoted by media means, and made continuous progress towards the goal of being the first media in Wuhan Real Estate Network by media means.
American Real Estate Network is the first website with its own professional editorial team. They have been active in the market for a long time. From their own point of view, they express their thoughts, transmit information, and report the latest operating conditions and market reactions of American developers in time. The newest, the most complete, the most accurate, the most timely, the most initial and the most original have become the unanimous evaluation of the American real estate network in the industry.
2. Professional teams
The core team of American real estate network consists of professionals from American returnees, American local developers and real estate professional institutions. They are familiar with American real estate, media and Internet knowledge, and have rich practical experience and broad interpersonal resources, which provides a strong guarantee for the professional media positioning of American real estate network.
American real estate network is the first and only online media with its own professional marketing planning center among many real estate media. The center has planning, customer service, video and other professional service departments, perfect staffing and strong team execution, which can provide tailor-made personalized service solutions for different promotion needs of customers at different stages.
3. Innovative marketing
American real estate network conforms to the market development trend, and provides personalized professional services for American real estate development enterprises through public opinion guidance, integrated marketing and targeted promotion by combining news, housing, market analysis and video.
Third, special promotion services.
1. Directed direct investment-peer-to-peer change from passive to active target users.
In the rapidly developing Internet advertising market, advertisers have a deeper demand for accurate online advertising, requiring that every advertising can directly and effectively face the target customers. Targeted advertising, a more advanced online media model, effectively utilizes the advertising resources of the whole Internet market by combining Lian Heng's skills, thus achieving accurate advertising. Advertisers can freely choose websites, web pages and keywords for dynamic active marketing, and deliver their own advertising information to the target audience point-to-point. Advertising delivery methods mainly include: targeted website delivery, global delivery, and independent delivery by exclusive users.
"Orientation" is targeted rather than blind, and "direct advertising" is aimed at target customers. Targeted advertising is a combination of targeted advertising and targeted advertising, which identifies and selects users according to their network behavior and delivers strategic advertising information to users who have potential demand for advertisers' products. It can cover more than 90% broadband users in Wuhan. By matching keywords, websites, etc. According to users' interests and concerns, it can deliver matching advertising information; Advertising has a wide range and is not limited by the forms and types of advertisements; The advertising success rate is over 93%.
Telecom, as a basic telecom operator, will definitely bring great help to advertisers' network delivery by exclusively launching the direct investment advertising model.
2. Video Implantation-Incorporate advertisements into entertainment videos and implant them face to face.
Product placement, because of its distinctive product placement characteristics, changes advertising information from hard reception to two-way interaction and subtle subconscious influence, thus successfully improving the effect and impression of advertising information. As a personalized advertising performance, video product placement conforms to the functional characteristics of advertising products and realizes the combination of minority communication and mass communication. Compared with other forms, the integration of video and advertising can stimulate the brand's comment rate.
American real estate network has a complete video team. Professional video production team and creative team can not only meet customers' regular demand for video propaganda means according to the dynamics and changes of Wuhan real estate market, but also combine various popular elements to tailor-made video implants or integrate video clips for customers and create extraordinary advertising value for customers.
3. The direct partner of American developers and the platform for domestic and foreign intermediary cooperation.
American real estate network directly cooperates with local developers in the United States, and developers sell directly, which is synchronized with American real estate projects. Combined with the information resources of major overseas real estate agents in China, it provides the latest and most comprehensive American real estate information for Chinese at home and abroad. To provide customers with the most professional and enthusiastic consulting services.
As the most comprehensive real estate network service platform, American real estate network is in the leading position in many indicators publicized on the internet, with high visits, high brand awareness and the best service, and strives to do better! Good positioning, stable structure and excellent service are our purposes.