First, the five-star after-sales service certification certificate is certified by the authoritative organization of CNCA, and the certification enterprise proves that its service is leading in the whole industry in China.
At present, most enterprises have only done three-system certification of quality, environment and occupational health, but passing the three-system certification can only show that their product quality can meet the requirements, but can not prove that they have the corresponding after-sales service management ability; When choosing products, consumers pay more attention to the value-added services of products. Once the product has problems, they hope to get timely service and feedback. Therefore, enterprises certified by third-party organizations must be the first choice for consumers. Certified enterprises can mark "after-sales service certification" star mark on products and packaging, which is convincing and consumers can buy with confidence.
Second, through the third-party certification, enterprises can find the shortcomings in the process of providing services, provide a basis for their improvement direction, and thus improve the quality and level of services. At the same time, in the process of certification, they can also refine their own service characteristics, which is conducive to shaping the service brand of enterprises.
Third, service certification is an important reference and qualification requirement for bidding and government procurement activities of large enterprises and institutions. Especially for large-scale project bidding, bidders are required to have a perfect after-sales service system, such as whether there are after-sales service personnel, whether the personnel are sufficient, the response time of after-sales service, and the guarantee of after-sales funds. So now after-sales service certification has become the threshold for the government to adopt the letter.
To sum up, with the vigorous development of service industry, after-sales service certification will become an important way for enterprises to open up markets and improve their competitiveness.