The author briefly introduces the commercial real estate operation in China.

Feng Hui: Raymond Fung, MBA of American University of International Management and Technology, executive director of China Commercial Real Estate Alliance, deputy director of Guangdong Commercial Real Estate Professional Committee, founding director of Guangdong Lions Club, and president of Xuhui International Real Estate Operation Agency. The founder of "Real Estate System Operation Planning Mode (RSMO Mode for short)", one of the top ten figures in Guangzhou real estate industry in 2002, gave speeches at the real estate summit forum as a guest speaker for many times. He has presided over more than 65,438+000 projects, including: Guangzhou Olympic Garden, the first comprehensive commercial real estate project in Guangzhou, the opening work of the Olympic Garden, and the first batch of national comfortable living demonstration community Poly Garden. The books that participated in the planning and compilation are: Decoding the Whole Operation of Modern Real Estate, The Whole Innovation Storm of Modern Real Estate, and Real Estate Advertisement. Liu Hao: Commercial real estate operation expert, senior real estate planner, deputy general manager of Xuhui Commercial Real Estate Operation Strategy Consulting Center. Long-term engaged in real estate planning, rich practical experience. Over the years, the local commercial real estate in China has been deeply explored and studied, and it is the first time to combine commodity circulation with commercial real estate organically to form a set of practical operational ideas.