From the user's point of view, smart tourism mainly includes four basic functions (navigation, tour guide, tour guide and shopping guide).
"Smart Travel Agency" is not only an advanced concept. Travel agencies around the world began to develop into "smart travel agencies" through the information construction of travel agencies and the substantive operation in hardware, software and operation mechanism. Everyone is trying to combine the development of "smart travel agency" with the informatization construction of travel agencies by introducing new technology applications. But where is the "wisdom" of "smart travel agency"?
We believe that the wisdom of smart travel agencies is embodied in three aspects: the wisdom of tourism service, the wisdom of travel agency management and the wisdom of tourism marketing.
1. Wisdom of Tourism Service
"Smart Travel Agency" should start from tourists and improve the travel experience and quality through information technology. Tourists can feel the brand-new service experience brought by the "intelligence" of travel agencies in the whole process of obtaining tourism information, making decisions on tourism plans, booking and paying for tourism products, enjoying tourism, and commenting and evaluating tourism.
"Smart Travel Agency" should provide tourists with convenient and quick access to tourism information through scientific information organization and presentation, and help tourists better arrange their travel plans and form tourism decisions.
Based on the Internet, wireless technology and location monitoring technology, Smart Travel Agency has realized the transmission and real-time exchange of information, which makes the purchase process of tourists smoother, improves the comfort and satisfaction of travel, and brings better travel safety and quality assurance to tourists.
2. The wisdom of tourism management
"Smart Travel Agency" will realize the transformation from traditional management mode to modern management mode. Through information technology, tourists' demand, tourism activity information and enterprise management information can be grasped timely and accurately, and the transformation of tourism enterprise management from traditional passive processing and post-event management to process management and real-time management can be realized.
"Smart Travel Agency" will form information sharing and cooperation linkage with tourism management departments, and form a tourism forecasting and early warning mechanism by combining tourism information data to improve emergency management capabilities and ensure tourism safety. Realize the effective handling of tourism complaints and tourism quality problems.
Relying on information technology, "Smart Travel Agency" actively obtains tourist information, forms a tourist data accumulation and analysis system, comprehensively understands the changes in tourists' needs, opinions and suggestions, and realizes scientific decision-making and management.
Smart Travel Agency also widely uses information technology to improve business processes, improve management level, enhance the competitiveness of products and services, enhance the interaction among tourists, tourism resources, enterprises and tourism authorities, efficiently integrate tourism resources and promote the development of enterprises.
3. The wisdom of tourism marketing
"Smart Travel Agency" excavates tourism hotspots and tourists' interest points through tourism public opinion monitoring and data analysis, plans corresponding tourism products and formulates corresponding marketing themes, thus promoting product innovation and marketing innovation of enterprises.
"Smart Travel Agency" can screen out the marketing channels with obvious effect and long-term cooperation through quantitative analysis and judgment of marketing channels.
"Smart Travel Agency" will also make full use of the communication characteristics of new media to attract tourists to actively participate in the communication and marketing of tourism, and gradually form a self-media marketing platform by accumulating tourist data and tourism product consumption data.