How do new media operators analyze a little red book note?

Before you start writing the little red book, you can find some high-quality notes in the same field to analyze and quickly understand what good notes look like. For example, you can search for keywords that are consistent with your business direction, and find a note with better data from the search ranking TOP5 as a benchmark note. When choosing competing notes, it should be noted that the standard notes must be related notes: you can't choose other irrelevant standard notes, such as you are a mother and baby, and you can't choose beauty, clothes, movies, food and other directions! Benchmarking notes requires a certain amount of data: you can choose notes with better data in TOP5 for analysis, such as the number of likes exceeding 1000. So, how should we analyze these explosive notes? First, a good note topic must be a topic that many readers pay attention to, which can attract readers' attention or find more hot topic keywords, so that it will be easier for more people to pay attention to their notes. Second, the title quality of note titles mainly depends on two points: 1. The first title skill is whether the title uses some writing skills. The most common writing skills, including number skills, conflict skills and hot spot skills, can make headlines more attractive. 2, the title keyword is to see if the title has a theme keyword. In addition, there must be keywords in the title, because the title is the reader's first impression. Readers will generally give priority to the title with keywords after searching for the title keywords, because it looks more like what they need. For example, the title "58 professional terms necessary for the introduction of dry goods in new media operation" contains not only the number "58", but also the keyword "new media operation". Third, the text of the note 1, the text content Most users' reading habits are to look at the text of the note first, and then look at the pictures of the note, so the content of the text should be logical and arouse users' interest in reading pictures. 2, text typesetting The typesetting of the small red book text can refer to the standard of normal writing, but because of the style of the small red book, it can also be divided or segmented with emoticons, so that the notes are better looking and not boring. For example: 3. Buried text Many users may not be interested in reading. In order to prevent users from quitting after reading the text, welfare bait can be set in the text of Little Red Book to guide users to read all the content by welfare. Fourth, note picture 1, cover picture The cover picture is the first one to see in the note list, so the cover picture is actually the most important factor to determine the opening rate of notes. 1) The color matching and design of a cover with a strong sense of design often determine the first impression. Good cover design can make people shine at the moment, make them feel happy, and let users know at a glance. For example, the following picture is simple and clear, with a strong sense of design: 2) In addition to attractive design, there are many cover pictures of notes that look messy, but people feel that there are too many dry goods. Usually all the pictures in the notes are inserted in the last layer of the cover, which looks like this: 3) The title of the cover usually includes title, subtitle, content subtitle or key content, welfare and so on. Some cover pictures, subtitles and content keywords are not prominent enough (it is difficult for readers to know what the "selling point" of this note is), and such content is displayed on the cover, and readers will also ignore it. The cover of the notes below highlights the selling points of the notes through "a must for lazy people", "dormitory decoration", "a warm winter artifact" and "a good desk". 2, picture design 1) The overall picture design of the overall style should be consistent, and it should not be too different from the cover picture, causing a sense of disharmony. For example, the cover of the picture below is blue, and then the text is blue, which is very uniform: 2) Notebook pictures with good readability should enable users to have a good reading experience (especially the text should be prominent and easy to read) and quickly obtain the information and content we want to convey to users. For example, the text in the picture below is actually easily merged by the background, and it doesn't look very clear: ~ 5. CTA is needed for drainage at the end of notes, but for different authors, some are mainly based on the platform of Little Red Book, and some are drained through Little Red Book, so some people may not have drainage at the end of notes. But in the end, you can put CTA to guide users to praise the discussion, and you can't do nothing. Summary of intransitive verbs Generally speaking, a high-quality note must meet these points: clear logic: you can't talk about yourself when giving something to others. Content is informative: in short, your content should create value for other users. Readability is relatively strong: the text layout is reasonable, the picture design is beautiful and the reading experience is good.