China enterprises, especially manufacturing enterprises, are constantly improving their competitiveness in the domestic market competition, but at the same time, they are also facing the problem of domestic market saturation. Therefore, internationalization has become the only choice for many leading enterprises in China. However, in the context of the financial crisis, world economic growth is facing great uncertainty. The international market is both an opportunity and a great challenge for China enterprises. It is not uncommon for famous domestic enterprises to fail in the process of entering the international market.