1. The establishment of the new profession of financial planner is put forward to solve the financing problem of small and medium-sized enterprises. Financial planner refers to a professional who has been trained as a financial planner, obtained the certificate of financial planner according to law, mastered the general laws of financial market, and used financial products and financial tools to carry out financial planning, consulting services and practical operation for enterprises.
2. Enterprise financing refers to the movement process of financing with enterprises as the main body, which makes the supply and demand of funds between enterprises and their internal relations change from imbalance to balance. When there is a shortage of funds, we can raise funds with a suitable period and amount at the least cost; When the funds are surplus, they should be put out within a proper time limit with the lowest risk, so as to obtain the maximum income, thus realizing the balance between supply and demand of funds.