Since Panzhihua was founded, people in the city have been working hard and earnestly, hoping to eat better, live better and dress better. However, due to the backward economy and poor mountain conditions in the past, housing has been very scarce, and buying a car is an unreachable dream. Panzhihua city has changed a lot in recent years, and its economic conditions have also improved greatly. People's demand for urban housing and transportation began to increase greatly. If you have a house, you don't necessarily have a car. If you have a car, you must have a house. House and car are two closely related products. Therefore, in order to meet the needs of Panzhihua people for housing and transportation and invigorate the housing and automobile markets, this large-scale trade fair is specially planned.
First, the planning purpose
1, focus on comprehensively displaying local fine real estate and fashionable cars, publicize local real estate and cars, let citizens know the development level of local real estate and automobile manufacturing technology, and facilitate the comparison of consumption when buying a house and a car;
2. Promote the rapid sales of products of real estate developers and automobile dealers, activate the housing and automobile market in Panzhihua City, and meet the housing and automobile needs of consumers;
3. Further arouse the general public's concern about housing and cars, and use this large-scale trade exhibition to expand the influence of real estate and cars on local citizens.
4. Help enterprises establish brand image, publicize products and promote product sales.
Second, the exhibition strategy
1, brilliant atmosphere strategy
The magnificent scenery broadens people's minds. From the psychological point of view, such an environment is more likely to make people crazy in love, and people's rationality is easily defeated by sensibility, which is very easy to stimulate consumers' potential shopping desire, thus leading to the phenomenon of thousands of people snapping up.
2. Website layout strategy
(1) The site layout is grand and warm.
① 8 red hydrogen balloons;
② 8 banners;
③ 1 flame gas arch;
④ Column gas model 1 pair.
(2) The site is divided into two areas: the real estate exhibition area and the automobile exhibition area, which display the real estate and the automobile respectively, so that the transaction is more orderly and the flow of people is easier to separate.
① Real estate exhibition area. Divide into several parts and number them.
② Automobile exhibition area. Divide into several parts and number them.
(3) The real estate and cars are exhibited at the same time, and the people who care about the real estate will drive the attention of the cars, which will generate super popularity and create a hot-selling atmosphere;
3. Promotion strategy
Taking advantage of consumers' greed for petty gains, we will launch promotional activities as a whole to promote the sales of real estate and cars, and stimulate consumers to snap up with powerful promotional activities. The promotion activities are as follows:
Anyone who buys a car from the real estate developer or car dealer of this exhibition during the promotion period will receive the following gifts or participate in the following promotion activities at the prize-winning office with the car purchase invoice or valid car purchase certificate:
(1) a fashionable mobile phone, worth 2,000 yuan (limited 1000, first come first served);
(2) Send a red envelope to 50 yuan (limited to 100 people);
(3) Participate in the consumer appraisal lottery of the fair, with a total prize of 20,000 yuan;
(4) supermarket face value 50 yuan coupons (limited to 100 people);
(5) Before buying a house, 10 people will give away an area of 5m2;
(6) Car buyers who buy a house by ticket will enjoy an additional 2% discount on the house price on the basis of the original discount.
Note: ① Except for items (3), (5) and (6), all other activities are funded by the planning organizer.
② Please go to the notary office to notarize the above preferential procedures.
4. Exhibitors define their own promotion strategies.
Although there are promotional activities in the exhibition, participants can customize the promotion plan according to the actual situation, and the combination with the exhibition promotion activities will definitely produce ideal sales results.
5. Advertising content strategy
Autumn is crisp, the wind is clear and the clouds are light; The harvest season is full of joy. In this beautiful season, four feasts, namely, room banquet, car banquet, traveling banquet and youth banquet, are specially held to share the joy with the people of the whole city and celebrate a good harvest and festive year.
(1) room banquet
"Real estate feast". Focus on the fine buildings in this city and fully display the latest development level of real estate in this city. The real estate exhibition scheme includes Yuanda Nanshan Garden, Renhe Spring Garden, International Tailong Building, Phoenix Community, Linya Home, Huguang Community, Huguang Waterfront Xintian, Four Seasons Garden, Chenyu Garden, Luoguo Garden and Yingbin Garden.
(2) Car banquet
"Car dinner". Urban fashion cars are displayed in a centralized way, and new models of urban auto market are fully exhibited for users to choose from. The automobile exhibition plan includes Chery QQ, Jinbei Shihai, Citroen, Chevrolet, Shanghai Volkswagen, Dongfeng Da Yue Kia, Qingling, Big Dipper, Audi, Changan and many other brand models.
(3) Bank Banquet
"bank dinner" Many powerful banks in this city have launched personal car loans, personal mortgages and other loan projects, which is good news for the general public in this city. With the help of this large-scale trade show, banks will introduce their loan projects and loan methods in detail.
(4) Youth Banquet
In particular, local girls' groups, energetic youth bands and singers with charming voices are invited to sing songs handed down by famous singers, perform youthful and beautiful modern song and dance performances and play youthful and fiery modern music on cool mornings or romantic and charming nights. Against the backdrop of youth banquet, the taste of room banquet and car banquet is more special.
6. Advertising media strategy
(1) newspaper advertisements.
(1) Panzhihua Daily 1/2, 2 days;
② Panzhihua Evening News full page, 2 days;
(3) Panzhihua Iron and Steel Daily full page, 2 days.
④ Number of people directly affected: 20,000.
⑤ Number of people indirectly affected: 654.38+10,000 people.
(2)DM leaflets
① Paper: 105g coated paper;
2 specifications: 8k;
③ Quality: printed by Heidelberg five-color printing machine;
4 printing: 50,000 copies;
⑤ Distribution object: one household for one delivery.
⑥ Number of people directly affected: 250,000 (calculated by an average of 5 people per household)
⑦ Number of people affected: 750,000.
7, making news point strategy
In order to make this large-scale RV trade show have a sensational effect, the news point "Consumer Selection Activity" was specially created and selected:
(1) The building with the best green landscape in Panzhihua;
(2) The best building in Panzhihua;
(3) The property with the best cost performance in Panzhihua City;
(4) The most economical property in Panzhihua;
(5) The best service building in Panzhihua;
(6) The most functional building in Panzhihua;
(7) The most fashionable car in Panzhihua;
(8) The car with the best performance in Panzhihua;
(9) The most cost-effective car in Panzhihua;
(10) The most economical car in Panzhihua;
(1 1) The best service car dealer in Panzhihua;
Description:
① The selection activities shall be notarized by the notary office;
② There is no extra charge for the selection activities;
③ The consumers who participated in the selection participated in the lucky draw, with 3 winners and a total prize of 20,000 yuan;
(4) The selected enterprises are rewarded with 2000 yuan each;
⑤ The prizes are uniformly distributed by the organizer under the supervision of the notary office.
8. Field control strategy
In order to avoid the chaos, crowding and personal injury caused by the unprecedented popularity, we especially strengthened the control of the scene order, arranged the crowds to visit and buy in an orderly manner, and specially invited 20 security guards to maintain order.
Third, strategy implementation.
1, exhibition booth map (omitted);
2. Exhibitors will arrange their own exhibitions at designated booths;
3. The organizer of the exhibition shall handle the relevant formalities of the exhibition;
4. The organizer is responsible for controlling the safety order at the scene;
5. The organizer is responsible for arranging the auction of advertising space;
6. The organizer is responsible for the implementation of advertising and overall promotion;
Fourth, the selling point of the exhibition.
1, fully display local boutique buildings;
2. Fully display the models of the local automobile market;
3. The first real estate and automobile joint exhibition, the influence of the superposition of 1 and 2, is a classic exhibition of 1+ 1 > 2;
4. The four feasts, namely, room banquet, car banquet, travel banquet and youth banquet, attracted many eyeballs, and the advertising creativity was unique and novel. It is an innovation to publicize the exhibition by comparing the banquet with the trade show.
5, the scene layout is magnificent, the scene atmosphere is warm and grand, the property is brilliant, and the car
Leading all the way, the bank's reputation is in full swing, which is enough to make tourists feel excited;
6. The promotion is strong, which directly hits the chord of consumers, making consumers repeatedly shocked and unable to stop.
7. The publicity is very strong. Whether it is advertising creative strategy or advertising media strategy, it is planned for the "weakness" of consumers. The persuasiveness of advertising creativity and the repeated impact of advertising media are enough to make consumers' inner defense plummet and collapse, and finally hold high the white flag and pay for the subscription. In a warm and passionate atmosphere, it is hard not to be tempted!
Advantages of verb (abbreviation of verb) exhibition
1, the advertising effect is outstanding. The publicity effect of this intensive exhibition is much more obvious than any traditional advertisement, and the influence of news, sensation and display techniques of the exhibition far exceeds the advertising effect of traditional advertisements.
2. The promotion effect is obvious. With the help of the advertising effect of the exhibition, combined with powerful promotion means, based on the planner's own years of experience, it will certainly produce ideal promotion effect.
3. Low cost. Compared with traditional advertising, it is estimated that the maximum investment of exhibitors is about 30,000 yuan, which is quite low compared with traditional advertising expenses. Traditional advertisements only have one edition of Panzhihua Daily, which costs more than 1 1,000 a day. If three local newspapers and media are launched at the same time, it will be nearly 40 thousand in two days. Plus TV, radio, DM flyers and other advertising investment, the advertising cost for two days will exceed 60 thousand yuan. If you add promotional activities, the cost will skyrocket. Compared with the traditional advertising promotion, the fair has low cost, good effect and obvious advantages, which is also an important reason for its popularity in many cities.
The intransitive verb asks for the exhibitors' opinions.
1. What do you think of this exhibition? Would you like to attend?
2. If you participate in the exhibition, how much exhibition area do you need?
What do you think of this promotion strategy? Is it strong enough?
What do you think of this advertising strategy? Is there a more economical and effective advertising strategy?
Would you like to participate in this exhibition to win the bid, so as to expand your influence in the exhibition?
6. Are there any other better exhibition ideas?
Note: Please feedback the above opinions to our company in time so as to make appropriate adjustments in time. Thank you!
Seven. Time for soliciting opinions on proposals: 20** year 65438+1 October 2 1 ~ 20 * * year165438+1.
Eight. Confirmation date of the scheme: 20** year165438+1October 8.
Nine. Organizer of the exhibition (omitted)
Ten, the enterprise payment report time
(1)20** years1October 9th165438+8: 00 ~18: 00;
(2) Payment time of real estate enterprises from 8: 00 to 65,438+06,5438+06,5438+0 in 20 * *;
(3) 8: 00-1October, 20 * * years112 payment time of banks and decoration companies.
Eleven, advertising bidding time
20 * *18: 30 on October 5 ~11:00, and the winning bidder must pay on the same day.
12. Bidding place for advertising space: conference room on the second floor of Panzhihua Hotel.
XIII. Preparation Date of Enterprises' Exhibitions
20** years1October 28th118: 00-16: 00;
16: 00-22: 00 real estate exhibition;
From 22: 00 to 24: 00, banks and decoration companies will arrange exhibitions.
Fourteen Exhibition time: 20** years1October 29th165438+8: 30 ~1October 30th17: 30.
Fifteen. Promotion period
20** years 165438+1October 29th ~ 65438+February16, postponing the promotion activities can maximize the promotion effect.
Sixteen. Cost budget (omitted)
Seventeen. Participation fee (omitted)
Eighteen. Location: Next to the gymnasium.
Model essay on exhibition planning book (2)
I. Activity background:
Schools are the youngest and most dynamic market, with concentrated regional consumption and strong pertinence. This time, the Foreign Liaison Department of Hunan Vocational College of Electronic Technology held this fair with the theme of "Basketball Match of Mechanical and Electrical Department" to build a communication platform for merchants and college students. As spokesmen of youth, college students are always full of youthful vitality and passion. They hope that the sponsored businesses can achieve the best publicity effect through activities, students can exercise their abilities, and at the same time provide part of the funds for the basketball game to achieve a win-win situation.
Second, the purpose of the activity:
Hunan Vocational College of Electronic Technology has a huge consumer group, which is the youngest and most dynamic market, but it has not been fully developed because of its semi-closure. () The Outreach Department of the Student Union of Electronic Technology Vocational College held this fair to build a communication platform for merchants and college students. At the same time, strengthen students' awareness of serving the whole school and lay a solid professional and technical foundation for serving the society.
Three. Activities:
Time: 20** years 65438+1October 14-2 1 day.
Venue: In front of the campus canteen.
Target audience: all teachers and students of Hunan Vocational College of Electronic Technology.
Activity type: Exhibition of various electronic products and trinkets.
Fourth, the required items:
Tables and chairs.
Verb (short for verb) Organizer:
Hu' nan Institute of Electronic Technology Student Union Outreach Department
Attachment of intransitive verbs:
Pre-preparation schedule:
September 29th-65438+1October 5th, plan this activity.
1October 6 -8, 65438+ Do some market research.
1October 8th 65438-June 8th 10, contact the merchant.
65438+1October1-14, making posters and banners.
10 June14-21,to assist the merchants in the exhibition activities.
Department of Mechanical and Electrical Engineering Student Union Outreach Department