SEO is short for SearchEngineOptimization. SEO service refers to optimizing the website by understanding the search ranking technology, making the website more friendly to the search engine, thus improving the ranking of the website on the search engine and bringing a steady stream of customers to the enterprise.
In network marketing, search engine optimization ranking is a very important means. SEO mainly optimizes the structure, labels, typesetting and other aspects of the website, making it easier for search engines such as GOOGLE to search the content of the website, and making all pages of the website get higher scores in search engines such as Google, thus obtaining better rankings.
E-commerce is a very complicated process. Its successful application depends not only on the development level of information technology, but also on social, political, economic and cultural design. As long as one link is backward, e-commerce will be difficult to popularize. Therefore, in addition to the establishment of information infrastructure suitable for e-commerce; With the promotion and support of the government; E-commerce security system adapted to e-commerce; Establish an open market environment conducive to competition and a trade environment conducive to protecting consumers' interests; Strengthening the construction of e-commerce talent team and developing e-commerce must also be in line with international standards. In addition to the above work, what specific work must enterprises do to engage in e-commerce?
Enterprises engaged in e-commerce network marketing must also do the following work:
First: The first step of network marketing is of course to establish and optimize your own website. Optimize your site first, and then promote it. Without optimization, it is meaningless to promote your site. The basic shortcomings of the initial optimization should be: complete home page, ordinary font, moderate page length, concise navigation bar, interactive columns, clear contact information, establishment of mailing list, browser compatibility and other issues.
Second, the initial promotion of the website. The purpose of the initial promotion is to analyze the visit flow of the website in combination with its own corporate goals. The website traffic statistics analyzer can realize the statistics of visits and views, client information statistics, page and portal analysis, route analysis, search engine and keyword analysis. Accurate statistical analysis of online users provides powerful functional support for website promotion, enabling us to scientifically evaluate the number of visits and groups of websites, so as to clearly understand who visited our website, when, where and through what channels. These traffic analysis is the first step to improve website traffic, and must not be omitted! Only with clear traffic analysis and statistics can we carry out systematic website promotion, improve the pertinence of promotion and spend energy and financial resources on the cutting edge.
Thirdly, through the statistical analysis of traffic, we know the overall optimization of the website according to the final statistical results. Optimization should pay attention to the following elements: the target group positioning of the website, the information value of the website, the overall structure of the website, the navigation design of the website, the interactive design of the website, the beautiful design of the website interface, the optimization of the website code and the optimization of the website animation picture.
Fourth, after the overall optimization of the website, it is the beginning of real website promotion. The promotion of websites is a means and method to combine various online marketing operations. Such as e-mail marketing, online advertising, online public relations, Chinese websites, search engines, text links, traditional publicity methods, etc.
Fifth, the evaluation and control of marketing effect. If the promotion effect is not evaluated, the significance of investment will be lost. The application of each promotion strategy will produce certain benefits. For example, through Baidu bidding ranking (PPC), enter keywords, etc. , analyze daily hits and access sources. After evaluation and analysis, we can control the use of various means, gain insight into the promotion effect, continuously improve the marketing effect, and choose a suitable network promotion method.