Under the market economy system, the competition is intensified, and the information faced by the public is complicated, and there are countless logo trademark symbols. Only symbols with distinctive features, easy recognition and memory, profound meanings and beautiful shapes can stand out among peers. It can be different from other enterprises, products or services, so that the audience can leave a deep impression on the enterprise, thus enhancing the importance of logo design.
Excellent signs have distinct personality, visual impact, easy to identify and remember, guide and promote consumption, produce beautiful associations, and help to stand out from many commodities.
Extended data:
Signs can be summarized as the following development trends:
1, personalized
All kinds of signboards seize their own visual market and attract customers in the vast market space. Therefore, how to jump out from many signs, easy to distinguish, easy to remember, personality has become a new requirement. Personalization includes personalization of consumer market demand and personalization from designers.
Different consumers have different aesthetic orientations, different goods feel different, and different designers have different ideas and performances. Therefore, personalization has become an irreversible trend for both the consumer market and designers.
Step 2 educate
From the end of 19, due to the influence of the industrial revolution and Bauhaus design style, the design tends to be mechanized, with a sense of coldness in the big industrial era. With the development of society, the diversification of aesthetics and the concern for people, humanization has become an important factor in design.
3. Informatization
The characteristics and signs of the information age are different from the past. Logo not only shows the brand or enterprise attributes, but also requires richer visual effects, more vivid modeling, and more in line with the image and color elements of consumers' psychology.
At the same time, by integrating the comprehensive information of enterprises in many aspects to translate and create a unique design language, the logo can not only vividly express the enterprise concept and spirit, but also visually stimulate and attract consumers in line with the market, and assist in publicity and sales.
Baidu encyclopedia-logo design
Baidu encyclopedia -logo (trademark /logo)