Ou Xiaoli, director of the Social Development Department of the National Development and Reform Commission, said that the domestic service industry has the potential to become a trillion-dollar industry in China with broad development prospects. In the next step, we will work with relevant departments to fully implement the opinions, urge all policies and measures to be put in place as soon as possible, see actual results, effectively promote the upgrading and expansion of the domestic service industry, and enhance the people's sense of acquisition, happiness and security.
China's domestic service industry is developing rapidly, and the market size of 20 19 will exceed 690 billion yuan.
Domestic service refers to the socialization, specialization and marketization of some family affairs, which belongs to the people's livelihood category. In recent years, the domestic service market in China has developed rapidly. According to the data of iiMedia Research, the domestic service market in China will reach 554 billion yuan in 20 18, and it is expected to exceed 690 billion yuan in 20 19.
In addition, the number of domestic domestic domestic service agencies is also increasing. According to the calculation of the Ministry of Commerce of China, in 20 16, there were 660,000 domestic service enterprises nationwide, up by 3. 1% year-on-year, and the total assets of domestic service enterprises nationwide were 3143 billion yuan, up by 8.7% year-on-year. IiMedia Research predicts that by 20 19, there will be more than 740,000 domestic service enterprises in China and the total assets of domestic service enterprises in China will exceed 430 billion yuan.
The number of employees in China's domestic service industry is also increasing. In 20 16, there were 25.42 million domestic service employees in China, up 9.3% year-on-year. The number of domestic service employees above designated size reached10.93 million, a year-on-year increase of12.0%; The number of employees in domestic service industry below designated size14.49 million, up by 7.3% year-on-year.
Netizens value the work quality of domestic service personnel most. According to the data of iiMedia Research, 63.6% of customers think that the quality of domestic service workers is an important factor affecting their choice, followed by the domestic service experience and the charging price of domestic service workers, and they pay relatively little attention to the evaluation of other customers and the native place of domestic service workers.
The pain point still exists, facing problems such as unbalanced supply and demand structure and irregular industry development.
At present, domestic service has formed two main business models and a mature industrial chain in China, including employee-oriented and platform-oriented. China's domestic service industry chain has changed according to the business model. In the employee mode, the upstream is the domestic tool product supplier, the middle is the domestic service company, and the downstream is the family user; In the platform mode, the upstream is the domestic tool product supplier, domestic service provider or individual domestic servant, the middle reaches is the O2O platform, which is responsible for attracting domestic service providers, and the downstream is the family customers.
However, it is worth noting that China's domestic service industry is also facing the problems of unbalanced supply and demand structure, low scale and irregular industry development.
According to the data released by the Ministry of Commerce and the Social Development Department of the National Development and Reform Commission, the number of employees in China's domestic service industry reached 28 million in 20 17, with a compound annual growth rate of 9.7%. At present, the demand gap of domestic service industry in China reaches170,000 people. Ai Media Consulting analysts believe that with the aging population and the opening of the second child policy, the domestic service industry in China will continue to be in an unbalanced state of supply and demand structure.
In terms of scale, the domestic service industry in China is still dominated by small enterprises, and the industry scale is still not high. According to the data of the Ministry of Commerce, enterprises below designated size accounted for 73.7% of the total domestic service enterprises in 20 16, down 4.3% year-on-year; Enterprises above designated size accounted for 26.3%. It can be seen that the number of enterprises below the scale is still 2.8 times that of enterprises above the scale.
In terms of market norms, China's domestic service market is still not standardized, and the main body of standardized management is not perfect. China's domestic service industry related laws and regulations are not perfect; At the same time, the ability of trade associations is not strong, and the ability to control the information of domestic service personnel still needs to be improved. Although our government issued "Guiding Opinions on Establishing Credit System of Domestic Service Industry" in March 2009, the standardization level of domestic service industry still needs to be improved.
China promoted the standardization of domestic service industry and introduced industrial support policies.
In recent years, in view of the "pain point" of domestic service industry, the state has promulgated a number of policies related to domestic service industry. In addition to the Opinions on Promoting the Upgrading and Opening-up of Domestic Service Industry issued by the General Office of the State Council, in March 2065438+2009, the Ministry of Commerce and the National Development and Reform Commission issued the Guiding Opinions on Establishing the Credit System of Domestic Service Industry (Draft for Comment). The main contents of the policy include the establishment of credit files for domestic servants, the establishment of credit files for domestic enterprises, the establishment of a unified credit information platform for domestic service industry, and the implementation of credit keeping and disciplinary mechanisms for dishonesty in the field of domestic service.
Ai Media Consulting analysts believe that the domestic service industry is an important support to promote development under the new economic normal, and its development prospects are broad. With the promulgation and implementation of relevant supporting policies, the professionalism and standardization of domestic service in the future will be further improved.
20 19 interpretation of the development trend of domestic service industry in China
Driven by favorable policies, economic development and market demand, China's domestic service industry has developed rapidly, so what is the future development trend? Ai Media Consulting analysts gave the following three predictions:
1, consumption upgrade drives demand to grow continuously.
The demand for domestic service in China focuses on policies. The miniaturization of families, the aging of the population and the implementation of the second child policy in China society have created a large number of potential demand for domestic service. On the other hand, with the rapid increase of China's per capita disposable income, China citizens' consumption ability and payment ability have become stronger, and the demand for the quality of domestic service has also increased rapidly, which has stimulated the self-reform of the domestic industry and promoted its specialization and standardization.
2. The O2O platform for domestic service has gradually deepened.
With the development of information technology such as cmnet and big data, traditional domestic service is transforming to the Internet. The operation mode of O2O platform for domestic service not only enriches the business models of domestic service enterprises in China (such as employee orientation and platform orientation), but also improves service functions through technology (such as GPS positioning to find peripheral docking personnel, intelligent matching of customers and domestic workers with big data), and also expands service content by taking advantage of the platform (such as establishing employee database for assessment training and switching sales of domestic related products).
3. Community-based domestic service and integration with other industries are becoming a trend.
Most urban families in China live in residential areas, which is characterized by strong user stickiness. Domestic service industry is characterized by neglecting assets and emphasizing labor costs. Therefore, the future development direction is to maximize labor efficiency, save service costs and labor costs, thus promoting the community development of domestic service, and on this basis, developing the trend of integration with other life services (such as tourism, health services, Chinese medicine services).