Who is Fang?

With the popularity of "stealing vegetables" in 2009, social games, a novel network concept, are well known to the public. Almost all men, women and children have their own "vegetable fields" and enjoy it in the "stealing food movement". Recently, a new craze concept "Fang Xiaobai" was born on the Internet-most people who call themselves "Fang Xiaobai" are white-collar workers with great pressure in life and work, and "Fang Xiaobai" is their new title.

Who is Fang?

After several inquiries, Bian Xiao found that "Xiaobai Fang" turned out to be an NPC in a social game. In the latest social game "City of Dreams" launched by Sohu White Society, there is an NPC who will always build several small houses that will remain unchanged for thousands of years. Its name is Fang. This social game gradually became popular among white-collar workers at the end of 2009. For a time, "investment", "building a city" and "collecting rent" became hot topics for the public.

According to incomplete statistics, the latest data of netizens in China in 2009 was 380 million. The increasing number of netizens in China shows that the Internet is becoming a special leisure way for the public. "Stealing vegetables is hot" for a long time, and the phenomenon of "small white house" has quietly arisen. What are the reasons why people invest in simple social games?

From "stealing vegetables" to "investing", I am still lonely.

There is such a post on BBS: "Rent collection reminds me of people who work and rent houses in Beijing. People in the northern suburbs are really hard now. Working hard for more than ten years is not enough to buy a house in Beijing. Work pressure, fast pace of life. The housing problem is the most difficult problem for people in the northern suburbs. In fact, "Fang Xiaobai" is similar to "stealing vegetables". The difference is that playing "Dream City" will give you an investment idea. Collecting rent with my son and investing in building houses with friends and colleagues further deepened our feelings. Therefore, I want to advocate that everyone should strive to be a "Xiaobai Fang". Being "Xiaobai Fang" is happy, and my son will be "Xiaobai Fang" in the future.

This post, which is somewhat bitter and optimistic, tells the voice of many young people now. Whether it is "stealing vegetables" or "collecting rent" in "Fantasy City", people are trying their best to escape it or "loneliness".

Like "stealing vegetables", the word "loneliness" attracted the attention of netizens in 2009-whether as a farmer stealing vegetables or investing in building a house in a "dream city", social games have become a "special" way of communication when the pressure of real life is increasing.

"Fang" is an optimistic attitude towards life.

Different from the controversy caused by "stealing vegetables", Dream City advocates more interactive games of "mutual help". MISS ZHOU, who works in an advertising company, said: "We used to call ourselves house slaves, but now we call them' house white'." And explained that because the name "Xiaobai Fang" is lovely and friendly: "Investing in building a city with many" Xiaobai Fang "makes me feel that life is still a lot of fun."